Facebook Remarketing PubCon Austin

Damon Gochneaur

@damongochneaur | aspiroagency.com

Why Facebook?

890 Million Daily Facebook Users Worldwide

157 Million daily active users in US & Canada

Over 1 million small businesses advertise on Facebook

Roughly 30% of all B2B Email lists can be account matched


Social MediaFacebook Advertising

Paid Ad

Retargeting



Segment Your Audiences


Align Messaging

Audience Types:

Anyone who visits your site: All Site Retargeting, broadest net, great branding tool

People who visit specific pages: Product or service specific targeting, higher intent, higher conversion rates

People Visiting Specific pages but not others: Segmented audiences, even higher intent, ie shopping cart abandons

People who haven’t visited in a certain amount of time: Past customers, renewal based targeting


Segment Your Audiences

Audiences to Avoid

Past CustomersDon’t try to sell, try to get a review

Low Intent VisitorsDidn’t visit the demo page, contact form, pricing info

Geographic Areas


Targeting

DemographicAge, gender, income, language

GeographicCountry, State, City, Radial, Specific Address

InterestsLikes, Interests, Pages & Business Pages Liked

BehavioralPeople connected to, places visited, things purchased



Case Study

Facebook Remarketing $2.70 CPAContextual Search $54.28 CPA incl. RLSADisplay $79.15 CPA

Large, B2B, software company, that most people in the room would know their product.


People to Follow

@MartyWeintraub – AimClear

@SusanEDub – Clix Marketing

@BryantGarvin - #PPCDictator

Thank YouDamon Gochneaur

[email protected]

AspiroAgency.com

mailto:[email protected]

Facebook Remarketing PubCon Austin

Marketing

Transcript of Facebook Remarketing PubCon Austin