“Innovative Strategies for Customer Outreach”

2012 Global Summit of WomenJune 2, 2012

2:30-3:45 p.m. at the Intercontinental Hotel

Christin Evans, Community Engagement Officer The Booksmith

1

The Booksmith “Best Reimagined Bookstore”– SF Weekly, Best of San Francisco 2011

• Quiet• Cozy• Dusty shelves

Traditional Bookstore

The Booksmith “Best Reimagined Bookstore”– SF Weekly, Best of San Francisco

• Independent bookshops saw their best days in the 1980s

1990s: Rise of Chain stores

2000s: Rise of Ecommerce

2010s: Rise of Ebooks

• In 1995, there were 5000+ independent bookstores, today there are about 1500 • In the US, independent bookstores now make up less than 10% of the book market

Traditional Bookstore

Competition focus on price & convenienceCompetition focus on price & convenience

How to remain relevant to the customer?

Traditional Relationship has to be reimagined:

Author Bookseller Stacy

The Booksmith “Best Reimagined Bookstore”– SF Weekly, Best of San Francisco

Community of authors, readers, booksellers

The Booksmith “Best Reimagined Bookstore”– SF Weekly, Best of San Francisco

We organize, promote and host 200+ author events annually

The Booksmith “Best Reimagined Bookstore”– SF Weekly, Best of San Francisco

We use Social Media as a way to stay connected to our community of authors, customers & neighbors

The Booksmith “Best Reimagined Bookstore”– SF Weekly, Best of San Francisco

Take all interviews with authors & journalists in our community

The Booksmith “Best Reimagined Bookstore”– SF Weekly, Best of San Francisco

We make news and we are the newsmakers

The Booksmith “Best Reimagined Bookstore”– SF Weekly, Best of San Francisco

Monthly BookSwap which brings community together

The Booksmith “Best Reimagined Bookstore”– SF Weekly, Best of San Francisco

Summary, Booksmith’s Innovative Strategies for Customer Outreach

• Reimagine the value chain• Create opportunities to engage (host 200+ events annually)• Use Social Media to stay connected to our community• Take all interviews with authors & journalists in our community• Make news and be the newsmakers• Create a monthly community-centric event (Bookswap)