The possibilities are InterContinental -...

InterContinental London Park Lane

InterContinental Berchtesgaden ResortInterContinental Mar Menor Golf Resort & SpaInterContinental Carlton Cannes

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InterContinental Bangkok

Welcome to the world’s first truly international hotel brand

With the dust of the Second World War still settling and a brave new world on the horizon, the birth of a hotel business in 1946 hardly made headlines. But this was the jet age. Air travel was soon within the reach of millions of people. And our founders knew they could make their mark through the provision of quality hotels for a rapidly growing market of affluent travellers.




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The InterContinental brand was borne of an ambitious vision in the post-war years by Pan Am of mass civilian international air travel. Our first hotel opened in Belém, Brazil, in 1949 and today InterContinental Hotels & Resorts are located in more than 70 locations around the globe.

InterContinental Hotels & Resorts were managed by people who loved their hotels and the countries in which they were located. They were ambassadors for the hotel and location. They shared a spirit which is still alive in our hotels today: a passion for travel and for sharing our experiences and our local knowledge with our guests.

For people who enjoy being In the Know, InterContinental is the brand that goes out of its way to deliver authentic and enriching experiences that make a guest’s world feel bigger.




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Today, IHG is one of the industry’s most respected names. Over 2,000 hotel owners across the world choose our brands in over 4,400 hotels. We operate many InterContinental properties in EMEA under management and franchise agreements. In addition, IHG owns and operates InterContinental London Park Lane and InterContinental Paris Le Grand.

Our success has been built on the enduring, collaborative and supportive relationships we have with our owners. As an InterContinental hotel owner, you will join a proven team, and IHG’s considerable resources and experience will be focused on helping you to realise your vision and maximise your revenue and profitability.




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InterContinental Vienna

Share in unprecedented growth

We are opening our doors in the world’s most exciting city and resort destinations. New hotels include: New York Times Square, Abu Dhabi, Adelaide, Doha, Dubai, Fiji, Hua Hin, Kiev, Lagos, London Westminster, Melbourne, Mendoza, Saigon and Mauritius. InterContinental Hotels & Resorts is also now the fastest-growing premium brand in China.

There has never been a better time to own or invest in an InterContinental hotel and become part of a global success story.

As of June 2011.

InterContinental 171

Four Seasons 84

Ritz Carlton 73

Fairmont 56

St. Regis 38




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InterContinental Vienna

The InterContinental guest

InterContinental guests are internationally minded. They want to feel connected to as much of the world as possible and seek out authentic and enriching experiences in the places they visit. They are curious about the place they are in, and want to expand their knowledge of the world. Our brand positioning ensures our hotels are truly differentiated and better suited to this customer.

Our research tells us that our guests value our insight and local knowledge as this helps them to feel connected to their destination, and to enjoy experiences that remain long after they return home.

The InterContinental guest is a new type of affluent customer – one defined more by their attitude towards travel than by demographics. Our target guest desires more than a world class hotel stay and consistent service. They are looking for a brand that understands it’s not just about material things, but about new and authentic travel experiences which will help them feel enriched and open up their world.

InterContinental Hotels & Resorts is the world’s largest premium hotel brand.




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InterContinental Carlton Cannes

Delivering our brand’s promise

We are constantly finding new and innovative ways to enable our guests to experience our brand.

We want our guests to experience the brand’s promise in many different and innovative ways, and we’re committed to making this happen.







InterContinental New York Times Square

Telling the world

We promote the InterContinental brand essence strategically to new and existing guests, using both traditional and more creative channels. These include television and print advertising, public relations, social marketing, iPad Apps, online and partnership marketing, as well as our loyalty and recognition programmes – Priority Club® Rewardsand InterContinental Ambassador.

In addition to communicating our brand message directly to consumers, we drive promotion of the brand to key intermediaries delivering business to our hotels including travel agents and high end partners such as Virtuoso, American Express Fine Hotels & Resorts programme and Signature. We promote our brand and hotels to meeting planners through a number of channels including sales missions and trade shows.

InterContinental Hotels & Resorts communications drive awareness of the brand in order to deliver high revenues and strong preference for our hotels.




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Delivering success

By showcasing our brands in relevant and compelling ways, we generate more calls, clicks, and visits for your hotels. The IHG system includes our websites, call centres and loyalty programme and delivers 68% of room nights to our owners’ hotels. It has helped us to establish leadership positions in 15 of the 20 largest hotel markets, more than any other hotel company. It has also proved to deliver a significant rate premium versus hotel direct business.




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Delivering success




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InterContinental Shanghai Expo

Delivering returns

IHG is focused on accelerating growth by making our brands the first choice for both guests and hotel owners. We do this by building the hotel industry’s strongest operating system, focused on the biggest markets and segments where scale really counts. You will benefit from our global network with its integrated distribution and technology channels and award-winning marketing programmes.

InterContinental Hotels & Resorts is a successful and desirable brand which delivers results, and offers quick ramp-up to stabilisation and the ability to gain market share of affluent customers globally. We are constantly developing intercontinental.com to harness the latest interactive thinking and the site was named the Best Hotel Website in the Interactive Media Awards 2009. The brand was also named the World’s Leading Hotel Brandin 2009 & 2010 World Travel Awards, and the Best Business hotel brand in APAC and the world at the Business Traveller Asia Pacific Awards 2010.

The brand and marketing benefits of teaming up with InterContinental are underpinned by considerable operational support. In addition to advanced systems designed to help maximise your revenues and fine-tune your hotel for peak performance, we also provide a wealth of intellectual capital and bespoke training so you can get the best from the hotel team.







InterContinental Sydney

An outstanding guest experience and an impressive return on investment – it’s a compelling value proposition




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InterContinental Sydney

Your property options

Whatever your personal vision for your hotel, IHG’s global experience and resources will ensure a smooth process from planning and opening to operations. We have three core project types:




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InterContinental Geneva

The opening process

We support our owners every step of the way, from planning to ground break to grand opening. You will have a dedicated team whose role is to help guide development, track progress and plan your PR and marketing launch strategy.

Talent developmentQuality employees are hard to find and hard to keep, which is why we offer training and retention programmes to assist in attracting loyal people whose individual drive and talents take guest service to the next level. All InterContinental Hotels & Resorts employees worldwide benefit from the Colleague Engagement Programme, empowering and encouraging all employees to play an integral role in the guest experience, and from extensive skills training programmes.







Our other brands in Europe

Luxury full service

Upscale full service

Upscale branded boutique

Midscale full service

Midscale limited service

Upscale extended stay

We’ve been on the international scene for decades, so no-one knows the world like we do. We love to share our knowledge with our guests – and they love our understated service and style.

We love to help our guests accelerate their journey to success. We do this by combining the best facilities with great service so our guests can re-energise and be more productive during their trip.

We love the fact that we’re different, right down to our local take on design. We’re all about neighbourhoods – and take every opportunity to share the colour, ambience and flavours of our localities with our guests.

Our friendly people love to make our guests feel totally comfortable, whether they arrive in their suit or shorts and a t-shirt.

Our friendly people love to make our guests feel totally comfortable, whether they arrive in their suit or shorts and a t-shirt.

We love our guests to feel like family and our hotels to feel like home. The high-end, residential-style all-suites brand for extended stays, Staybridge Suites reached its 100th hotel opening faster than any other brand in its segment.







Answering your questions

We hope this brochure has given you an insight into what it would be like to team up with InterContinental and of the results we could achieve together. Our team is here to answer your questions and we would be delighted to tell you more about what IHG can offer – whether you’d like a quick chat or to arrange a meeting, please contact us on the details below.

Development Team IHGBroadwater Park Denham Buckinghamshire UB9 5HR United Kingdom

United Kingdom and Continental EuropeTelephone: +44 (0)1895 512 000

ihg.com/development

The content of this material is confidential and proprietary to InterContinental Hotels Group and may not be reproduced, disclosed, distributed or used without the express permission of an authorised representative of InterContinental Hotels Group. This is not an offering. Facts and figures are provided without representation or warranty, are subject to change without notice and are believed to be correct at the time of printing. InterContinental Hotels Group is not responsible for misrepresentation, errors or omissions. ©2011 InterContinental Hotels Group. All r ights reser ved. IHG is the world ’s largest hotel group by number of rooms. All data correct as of 30 June 2011.

Contact us ihg.com/development



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