Innovation: iPad

Need: What problem or need existed that gave rise to your innovation?

• People needed a portable computer-like device big enough to see

• This device needed to have the capabilities of the iPod (email, games/apps, video) but with a larger screen to make it easier for more people to use

Research: What research organization or people developed a solution to this problem or need? What were their findings? Who were the “lead thinkers” for this innovation,

and how did they convince a manufacturer to produce it?

• Created by Apple• Apple is headed up by Steve Jobs and he is

one of the leading creators/inventors for the corporation

• Since the company already launched the iPod and the iPhone successfully, this item was just the next step.

Development: What problems did your innovation encounter in the development process? Who was the

intended audience for your innovation?• Originally it was going to be on the market prior to

the iPhone but was put on hold • Focus audience was the general public• iPad was released in different generations so changes

could be made to make it even better. 2nd generation had these changes– Lighter– Thinner– Faster– Dual cameras

Commercialization: Describe the production, manufacturing, packaging, marketing, and distribution

of your innovation

• Production was kept under wraps and the iPad was not named right away but given a code name

• As with most apple products, once the item was announced, public anticipation for them to go on sale was high

• Item was given an on sale date and the public lined up.

iPad Time line

S-Curve

• “Rather than a typical S-curve adoption, we now see tablet adoption spiking upfront rather than gradually accelerating to a hyper growth point, with a very short period of takeover time (the time it takes for a technology to go from 10% to 90% of its ultimate market saturation).”

At this point there is no S-Curve

1-May

-10

14-May

-10

27-May

-10

9-Jun-10

22-Jun-10

5-Jul-1

0

18-Jul-1

0

31-Jul-1

0

13-Aug-10

26-Aug-10

8-Sep-10

21-Sep-10

4-Oct-

10

17-Oct-

10

30-Oct-

10

12-Nov-1

0

25-Nov-1

0

8-Dec-1

0

21-Dec-1

0

3-Jan-11

16-Jan-11

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10121416

Sales in millions

Who would you expect to be (or who are) the innovators and early adopters in your field of work for the innovation you are exploring? What strategies are the most persuasive in convincing them to adopt the innovation?

• Innovators• New teachers fresh out of college• Teachers with a technology background

• Strategies• Focusing on the Relative advantage-- How will this

make your life better than using textbooks, pen and paper

Who do you think would be (or who are) the laggards in terms of rejecting the innovation? What strategies would be best to help move them toward adoption?

• Laggards—– teachers who have been teaching for a while and

are set in their ways– Teachers who are afraid of technology

Which combination of perceived attributes would be best for helping your innovation meet critical mass in your industry?

• Relative advantage• Compatibility• Complexity

Do you believe a centralized or decentralized approach would work best for the adoption of the innovation you are proposing to the Board of Directors?

Who will you recommend as key change agents in your organization, and how can the seven roles of a change agent be used in your organization to effect positive social

change?

Has the innovation you are proposing to the Board already met critical mass in society? If it has not met critical mass, which of the four strategies for achieving critical

mass do you recommend to the Board for your innovation?

Defining the need for your innovation, and Matching your innovation to that need.

• Remember, you are the expert on this innovation. While you are gathering your final thoughts and ideas for your presentation, make sure to include any additional information that is pertinent to persuading the Board of Directors to adopt your innovation. Consider your audience and the adopter categories to which they might belong. Use this knowledge to help you construct a concise, detailed, persuasive argument that would best fit those in your field of work.

• As you create your final slide, make sure it is designed to leave a lasting impact on the Board of Directors. Be a champion by convincing them that your organization cannot accomplish its goals without using this innovation. Use this opportunity to drive your point home.

Resources (to be formally documented later)

• http://en.wikipedia.org/wiki/IPad