MicroSoft Strategic Innovation on MS Office porting to Ipad
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Anurag Verma Roll No: 35413 MBA Exe. Edu, Sem-IV Microso ft
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MicroSoft Strategic Innovation on MS Office porting to Ipad
Transcript of MicroSoft Strategic Innovation on MS Office porting to Ipad
Anurag Verma
Roll No: 35413
MBA Exe. Edu, Sem-IV
Microsoft
Microsoft General Information
Microsoft Strategies and Priorities
Microsoft SWOT analysis
Microsoft Strategic Innovation
Why Microsoft chose MS Office
Why Microsoft chose iPad for MS Office
Why Microsoft did not choose Android
Result of Strategic Innovation2
Agenda
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MS General Info
Name Microsoft Corporation
Geographic Areas Covered WorldWide
Headquarter U.S.
Current CEO Satya Nadella
Employees 99,000
Major Competitors Google, Apple, IBM, Oracle, Adobe etc
Market Capitalization $ 333.81 billion
Revenue $ 24.52 billion (Dec 2013, Quarter)
Cash Reserve $ 80.67 billion (as on Jan, 2014)
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MS Products
Operating Systems Windows 8[.x] Windows RT Windows 2012
Software MS Office Suite
Hardware Surface Tablets Nokia Handsets
Need to add value
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Gaps
Using Strategic
Innovation for this one
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Gaps
Brand loyaltyBrand reputationEasy to use softwareStrong distribution channelsRobust financial performance
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Brand reputation
Brand loyality
Easy to use software
Strong distribution channels
Robust financial performance
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SWOT Analysis : STRENGTHS
Poor acquisitions and investmentsDependence on hardware
manufacturersProducts are buggy in natureCriticism over security flawsMature PC marketsSlow to innovate
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SWOT Analysis : WEAKNESSES
Cloud based servicesMobile advertisingMobile device industryGrowth through acquisitions
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SWOT Analysis : OPPORTUNITIES
Intense competition in software products
Changing consumer needs and habits
Open source projectsPotential lawsuits
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SWOT Analysis : THREATS
Effect of Weaknesses and Threats
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Triggers
Slow Growth of Personal ComputersSlow Growth in Surface TabletsSlow Growth in Nokia Lumia Users.Smart Phone and Tablet market is 5 times the
size of PC industry.
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Triggers
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Triggers
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Triggers
Increased Smartphone users for Apple Increased Android users Combined market of SmartPhone and Tablets is 1.5
billions units
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Triggers
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What Strategic Innovation done by Microsoft ?
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Strategic Innovation
Microsoft launches Office for iPad
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Why MS Office
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Why iPad
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Why iPad
1 out of 5 Tablets is an iPad iPad mini (Retina) and iPad Air are the
top ones Future Features
Sapphire Glass TouchID Fingerprint Scanner iOS 8
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Why iPad
Why NOT Android Tablets ?
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Why iPad
MS Office is for Serious Working People
Android Buyers are more inclined towards entertainment
Ipad is NOT Cheap and so is MS Office
Android is coming on cheap tablets also
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Why NOT Android Tablets
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Strategic Innovations: RESULTS
Microsoft Office for iPad Dominates Top of App Store
12M downloads one week after debut
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Strategic Innovations: RESULTS
Thank You
