Innovation day 2013 3.3 dieter boen (vrt) - innovating in a changing media industry
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Innovating in the changing media industry Dieter Boen Manager Research & Innovation [email protected] @dieboen
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Transcript of Innovation day 2013 3.3 dieter boen (vrt) - innovating in a changing media industry
Innovating in the changing media industry
Dieter Boen
Manager Research & Innovation
@dieboen
Media market
Trends
New players
Mobile
Personalised
Social
Multiplatform
Interactive
Co-creation
Participation
2 N D R U N ( 9 - 1 2 m )
> All you can eat
> 33mio households
> No ads, 8$/m subscription
> Fixed price content buying
TV > Premium content is King…
> … data is Queen
L IVE
> Linear will get personalized
Things we do
KPI 4: Bijdrage tot nieuwe producten en/of diensten
2012 2013 2014 2015 2016
Aantal producten en/of diensten waarvan de ‘kenniscreatie’ van VRT O&I aan de basis
ligt
1 2 3 3 3
5 Operationele Doelstellingen
BIJDRAGE TOT NIEUWE PRODUCTEN / DIENSTEN
• Moeilijk te realiseren opstartjaar • Mogelijk: nieuwe interactieve internettechnologie op antenne
?
1. POP - TOP
°01 01 2012, best of both worlds:
- History in broadcast research
- Topics
- ’90 Digital TV
- ’05 File Based
- ’09 Second screen
- Multiyear research projects
- ’11: need for product innovation
- Learning by doing
PROGRAM ‘12-’14
PLATFORM
• FAST NEWS PRODUCTION
• MULTIPLATFORM PRODUCTION AND DISTRIBUTION
• AUTOMATIC ANNOTATION
PRODUCT
• CROWD SOURCING & DATA DRIVEN JOURNALISM • PERSONALISED CONTENT & INTERACTIVE EXPERIENCE
Example: Empathic project
EMPATHIC – Iedereen Beroemd
VRT ONDERZOE
K &INNOVATIE
VRT ONDERZOE
K &INNOVATIE
VRT ONDERZOE
K &INNOVATIE
Example: Stievie (before Vrt R&I)
• Live
• Live
• 36h catch-up
• Live
• 36h catch-up
• Social
• Great UX
> “compete on content, cooperate on tech & services”
> Open your organisation 2010
SPIN-OFFS
START-UPS
ACADEMIC PARTNERS
INTERNATIONAL
> Prototype fast & a lot
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> Learn to fail
• VRT
• Stakeholders
• Competition
> Show the goods, not the slides 2012
> Involve your audience as soon as possible
deproeftuin.vrt.be
Testpanel (n=6000)
• 3.5 hours/week • 7.4 satisfaction
content • 8.0 satisfaction
application • Social: hardly used • Prepared to pay
2013
> What we do? Spin this wheel!
from fear to fun <
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VERHAERT MASTERS IN INNOVATION® Netherlands
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an innovator. We provide an extensive training program with different tracks and covering critical areas of new products and business innovation. Furthermore we manage the VERHAERT venturing program and organize our Innovation Day, an annual conference on best practices and insights on new products & business innovation.
