inHOUSEARCHITECTURE MAGAZINE

2013 top 4residential structures

ISSUE 01 | AUGUST 2013

inHOUSE

FeaturesContents

#1

#3

#2

#4

Few spaces can be more personal than those in which we live and in most cases experience the impor-tant daily events that define a large part of our lives.Residences should not only be comfortable function-al, but they are ideally also extensions of the owner’s own character. As a reflection of self, residences differ greatly in material, privacy and spatial organization de-pending on their region and client. The following ten dwellings exhibit a mastery in all of the intimate as-pects of architectural design, creating unique structures that magnify all the qualities of the site and the owner.

#1 ‘house on the cliff’ by fran silvestre arquitectos

#2 ‘V4 house’ by studio mk27

#3 ‘drew house’ by simon laws

#4 ‘estate in extremadura’ by abaton

Digital Publishing is a new gen-eration of storytelling. Many consider marketing a form of storytelling; a way to engage the reader, viewer, listener in such a way that the story told is one they will internalize, remember, and share with others.

If you’re a business owner who is still using static marketing, you are may be seeing a re-duction in revenue. Your story isn’t getting any further than the bookshop shelf which means it isn’t getting read, isn’t being shared, and isn’t bringing you money. Grabbing the attention of today’s “reader” requires that you digitize your story, make it stand out from the other stories begging to be told. Take it from the page to the electronic device. Take a flat, black and white bro-chure or classified ad, and turn it into an immersive digital expe-rience that potential customers will WANT to read.

Why waste your time and mon-ey marketing your business using paper products and post-al services? No one reads the “junk mail” just like no one reads the static billboard. Turn your marketing materials into

digital marketing tools, imagi-nes, animations, videos, pod-casts, e-magazines, Tweets, and Facebook posts – digital billboards drivers will see, best-sellers readers will read.

Turning flat marketing materials into digital publishing master-pieces requires a deft hand, and an intimate knowledge of the mobile web that mobile app de-velopment companies thrive on. Customers, readers, drivers are so distracted that the usual mar-keting methods of fliers, news-paper articles, and brochures won’t grab their attention. Tak-ing your marketing ideas from paper to tablet or phone apps is the only way to grab their atten-tion, hold it, and get them to buy what you’re selling.

Paula HsuGraphic Designer/ Editor

Editor’s Note

http://player.vimeo.com/video/52162380