Informatica Intelligent Data Lake - Data Marketing Paris 2 - Salle... · Informatica Intelligent...

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Informatica Intelligent Data Lake DATA [email protected] 12 Octobre 2016 à 10h30 MARKETING [email protected] 13 Octobre 2016 à 16h

Transcript of Informatica Intelligent Data Lake - Data Marketing Paris 2 - Salle... · Informatica Intelligent...

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Informatica Intelligent Data Lake

[email protected] Octobre 2016 à 10h30

[email protected] Octobre 2016 à 16h

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#1 In…

Data Security

Cloud DataManagement

Big DataManagement

DataIntegration

Master DataManagement Data Quality

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Enterprise Imperative: Capitalize the value of Big D ata

Harness fast growing enterprise ‘natural’ resource – Big Data, generated by business applications, devices, sensors and users

Rapidly turn raw data into actionable insights to gain competitive advantage

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New Trends in Data Management

Collect Everything : Raw/Refined, structured/unstructured, over extended period of time

New User Class: Analysts and scientists explore, reuse, refine, mash-up in self-service mode

Flexible Access : Batch, Real-time, Interactive, on-premise, cloud etc.

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What are we hearing from customers?

“If you don’t understand the [data] assets [in the lake], how do

you use them?”

“Need visibility to the metadata for those data assets… provide visibility into data lineage”

“Too many data silos making it impossible to know what data can be

trusted”

“It's frustrating to see a really promising dataset only to find out

it's really bad.”

“Don't have a good way of sharing … assets.. connect the producer of data to consumer of

data.”

“Prepping & cleaning the data takes us 2-3 weeks ,

sometimes longer”

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Data Intelligence Transforms Data Management

IT DrivenDATA PREPARATION

SiloedDATA USAGE

Self-ServiceDATA PREPARATION

CollaborativeDATA USAGE

UngovernedDATA ASSETS

GovernedDATA ASSETS

Find & Access Any Data Centrally

Discover Data Relationships

Prepare & Share Relevant Data

Operationalize BusinessInsights Quickly

Informatica Intelligent Data Lake

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For Data Analysts and Data Scientists

• Enterprise data assets search and discovery

• Data acquisition from on-premise and cloud sources, batch and real-time

• Data set recommendations

• Excel-like Data preparation, enrichment for large data sets

• Data publishing and sharing

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Intelligent Data Lake ission

Collaborative Self-service Big Data Preparation solution for

data analysts to rapidly discover and turn raw data into

insights with quality and governance

powered by data intelligence

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Home PageRecent Projects, uploads and publications

Main

Navigation

Bar

My Recently

Opened Projects

INFORMATICA CONFIDENTIAL – DO NOT DISTRIBUTE

My Recently

Uploaded

Data Assets

My Recently

Published

Data Assets

Quick Project

Overview

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Search and DiscoveryData discovery through a powerful search engine to find relevant data

INFORMATICA CONFIDENTIAL – DO NOT DISTRIBUTE

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Data Asset OverviewOverview with asset attributes and integrated profi ling stats

INFORMATICA CONFIDENTIAL – DO NOT DISTRIBUTE

Asset attributes

collected from the

source system

Asset attributes

enriched by users to

add business context

Column profiling stats

including

Null/Unique/Duplicate

percentages, Inferred

data types and data

domains.

Details stats include

value and pattern

distributions

Add data asset

To Project from

any exploration

views

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Data LineageInteractively trace data origin through summarized lineage views for analysts

A simplified view of lineage that

highlights the end points and not

the transformations in between

INFORMATICA CONFIDENTIAL – DO NOT DISTRIBUTE

Detailed Lineage

available on

Expanding the

lineage path

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Data PreviewView sample records (based on user credentials) to get a sense of data

Right click on column

header to bring up

Column chooser

User can move

columns around in the

grid.

Top 500 records as sample only if

user has read authorization to the

table

Only available for

Tables and Views

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Relationship ViewShows ecosystem of the asset in the enterprise base d on association to other assets

Get a 360 Degree View

of data asset using the

relationship view.

Includes related tables,

views, domains and

reports, users etc.

Ability to Zoom, find specific assets

in the view and filter by asset types

Expand relationship

circles to get more

details on relationship

types and objects.

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Project DetailsOverview, Worksheets, Publication from this Project and Recommendations

Manage

Collaborators and

their privileges

Click on Prepare

to start Data

Preparation Worksheets get added

for each asset users

Adds to the Project

Recommendati

ons are shown

based on assets

added to the

project

Project Overview with Owner

information, Description etc.

Navigate to All

Projects

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Project Details – Worksheets PanelPrepare and Publish Worksheets

Click on

Prepare to

start Data

Preparation

Worksheets get added

for each asset users

Adds to the Project

Publications

and their

status.

Worksheets created by

users during data

preparation stage by

combining,

aggregating, merging ,

copying etc.

Shows the status of

worksheets, which

ones are being

worked on. Some

may be in error state

if sampling failed.

Shows which sources were used to

create this sheet. Some are from

underlying Hive tables, some are

derived from other worksheets

Click on

Publish

button to

publish this

sheet. Only

Work In

Progress

sheets can be

published.

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Data Asset RecommendationsAlternate and additional data asset recommendations based on other users’ actions

Assets that have been

used by others instead

of assets added in the

project.

Assets that have been

used by others in

addition to the assets

in the project.

Alternate and

Additional data asset

recommendations

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Data PreparationExcel-based data preparation on Sample data

Data is sampled

and loaded into

worksheets

New sheets created by

user for combined

sheets, merged sheets

etc. as part of

preparation

Sheet level

summary

Sheet level

Suggestions

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Data Preparation continued…Excel-based data preparation on Sample data

New formula

definition with

type-ahead

Large number of

functions

available for all

types of data

string, numeric,

date, statistical,

Math etc.

Advanced

functionality

such as Join,

Merge,

Aggregate,

Filter, Sort etc.

New values are

calculated and

shown right

away

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Data Preparation continued…Excel-based data preparation on Sample data

Column

level

summary

Column value

distributions

Column level

Suggestions

Data

preparation

steps

captured as

“Recipe”

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Data PublicationExecution of data preparation steps on actual data using Infa mapping

Publish the output of

data preparation steps

back to the lake

Recipe steps are

translated into

Informatica mapping

Informatica mapping is

handed over to BDM

platform for execution on

actual data sources

BDM platform uses either

Map/Reduce or Blaze or

Spark to execute the

mapping

Mapping is available to

the ETL specialists to

open in Informatica

Developer tool to

operationalize

Users credentials are used

to access the underlying

database.

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My Activities Show My Downloads and Publications

Details of publication

activity

Shows all my uploads

and their status

All my

publication

activities and

status

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File UploadWizard-based Delimited File Upload for Data Analyst

Data is uploaded to the

lake as a Hive Table and

registered in the data

catalog.

Standard file upload wizard to select

encoding, delimiters, column data types etc.

with data preview along the way

Ability to

Create/Append/

Overwrite tables

Users credentials are used

to access the underlying

database.

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[email protected] 2016

Data Powers Business

Informatica Powers Data

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Retour d’expérienceInformatica Marketing Data LakeMathilde le Taillandier

EMEA Regional Marketing Director

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