Infographics for Demand Generation
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Demand generation How can infographics generate demand for your organization? #DatavizLive
Transcript of Infographics for Demand Generation
Demand generationHow can infographics generate demand for your organization?
#DatavizLive
The power of infographics
Why?
What makes an infographic good?
1. Know your audience
Primary Research •Qualitative •Quantitative
Competition •Customers •Case Studies •Blogs •Reviews
Social Media •LinkedIn • topsy.com •Buzzsumo •Twitter •Youtube •Forums •Facebook communities
Product •App •POS •Customer Success
2. Craft your Story
DataStories >
Relevance is threefold
The stickiest stories:
•Convince rationally
•Touch emotionally
•Generate conversationsRational Relevance
Emotional Relevance
Social Relevance
Choose your topic
Trending Controversial Outliers
3. Get data and synthesize it
All you need is data that is:
Simple Unexpected Concrete Credentialed
4. Create compelling visuals
Watch out for :
• Visuals • Layout • Logic
http://blog.infogr.am/5-tips-for-good-infographic-design
Guess the brand
Facebook Coke
Starbucks Ikea
Now, make it go viral!
Share Link Call-to-Action
Examples
Demand generationHow can infographics generate demand for your organization?
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youtube.com/user/infogramvideo
