Using Social for Demand Generation Preseetha Kollamthodi 25th September 2012

Topics we will cover today

‣ The role and evolution of social media

‣ How you can use Social Suite to assist in your social demand generation

‣ The impact of different social channels through your sales funnel

‣ Practical implementation of Eloqua social tools

Global CMOs biggest concerns 2011 IBM CMO study (1734)

The Role of Social

78% of consumers trust peer recommendations more than traditional advertisements. Source: Socialnomics by Eric Qualmann

The Evolution of Social Content Marketing Demand Generation

Listening

Thought Leadership

Communities

Pre-Funnel

Eloqua brings Social to the funnel

Demand gen is aligning with social

“Social sign-on technology, which provides form completion using social profiles, is being used by 21% of Best-in-Class companies compared with 7% of all others.” Source: Aberdeen Group, December 2011

SOCIAL SUITE

Social Reporting

Social Sign-on

Comments

Twitter Search Facebook Activity

Attracting contacts into the funnel

Managing your prospects

The Benefits of Social Sign-on

Benefits of Social Sign on are clear:

• Increased conversion rates

• Social data appending

• Improved data accuracy

• Improved social targeting and segmentation

Social API’s provide rich append data

ELOQUA SOCIAL SUITE DEMONSTRATION

Thank You