The on-demand generationdigital startup trends

yesterday

yesterday

yesterday

yesterday

yesterday

yesterday

yesterday

today…

…all my trouble seems so far away

amazing apps that make our life easier

The on-demand generation

welcome

#mager

welcome

The on-demand generation

generation that doesn’t want to wait for anything. they get their entertainment, information and knowledge truly in an on-demand format.

the world is at their fingers.

sharing economy

on-demand economy

economic activity created by digital marketplaces that fulfil consumer demand via immediate access to

and convenient provisioning of goods and services

on-demand economy

sharing economy

consumer trends everything goes online

everything goes personal

everything are on the go

source: marketeers, march 2012

RISE OF The app store

RISE OF search technology

RISE OF mobile devices number of mobile phone users in indonesia

2012-2018

RISE OF mobile devices number of smartphone users in indonesia

2012-2018

featured on-demand app

$40 billion (as of dec 2014)

50k new drivers JOINED EVERY MONTH

20% OF EVERY FARE GOES TO UBER

266 CITIES ACROSS 54 COUNTRIES

$10 billion (EXPECTED REVENUE IN 2015)

VALUE

GROWTH

COMMISION

LOCATIONS

SUCCESS

DIVERSIFICATION

marketing stunts

UBER EATS

UBER BUKA, FROM UBER WITH LOVE, UBER super CAR

https://instagram.com/p/4qO-oyIb0C/?taken-by=gojekindonesia

#gojekinaja

400K DONWLOAD

10k DRIVERS

20% OF EVERY FARE GOES TO UBER

4 CITIES JABODETABEK, BANDUNG, SURABAYA, BALI

APPS

GROWTH

COMMISION

LOCATIONS

DIVERSIFICATION INSTANT COURIER, SHOPPING, GO-FOOD

Sekilas tentang HappyFresh:

Pengantaran Grocery dalam waktu 1 Jam Berbasis Aplikasi mobile

Kurir profesional kami

mengantarkan pesanan anda

satu jam berikutnya atau kapan

pun sesuai keinginan anda

Lakukan penilaian

terhadap pelayanan

kami sebelum

melakukan

pemesanan lagi

PILIH

ANTAR

NILAI &

ULANGI

Memilih produk di aplikasi

HappyFresh dari smartphone anda –

dengan beberapa klik

BELANJA

Personal

shopper memilih

produk

berkualitas

terbaik

Strictly private and confidential

Pengalaman terbaik pengguna smartphone dalam berbelanja online, mulai dari memilih toko sampai memonitor pengantaran pesanan

PILIH TOKO PILIHAN ANDA

Temukan tokoterdekat pilihananda dan mulai

berbelanja.

MULAI BERBELANJA

Pilih berbagai macamproduk dan

tambahkan ke dalamkeranjang belanja

anda.

PENGANTARAN & PEMBAYARAN

Pilih slot waktu yang sesuai dengan jadwal

anda dan lakukanpembayaran.

DETAIL PRODUKGambar produk

beresolusi tinggiuntuk memberikan

pengalamanlayaknya berada di

dalam toko.

lesson for marketer from on-demand generation

1. be flexible 2. be responsive 3. be personal

innovate or dietom peters

adapt or diemoney ball

thank you