MENA SOCIAL MEDIA DIGESTTOP STORIES FROM Q3, 2014

SOCIAL MEDIA

SOCIAL MEDIA PENETRATIONJULY 2014

GOVERNMENT WEBSITES MOREPOPULAR THAN THEIR SOCIALCHANNELS FOR INFO

FACEBOOK DOMINATED BY25-34 YEARS OLDS IN MENA

QATAR LEADS MENASOCIAL MEDIA PENETRATION

Arab Social Media Report:http://bit.ly/1lr6QKL

SpringTide:http://bit.ly/YBbm0S

We Are Social: http://bit.ly/1uiYVoG

Designed by

GlobalWebIndex:http://bit.ly/1xwdiqf

For more Middle East digital trends visit:www.slideshare.net/ictQATAR

commverse.net

IRAN: N/A - SYRIA: N/A

TELEVISION43%

SOCIAL NETWORKS23%

ONLINE22%

OTHER 12%

8.55% 22.60% 26.57% 30.48%6.22%2.68%1.97%0.93%

I browse official governmentsocial media pages

I use government mobile appson my phone

I use my own personal social media accountsto ask friends and followers for advice

I make a phone call to the relevantgovernment agency

I visit an official ElectronicGovernment portal

I ask colleague, friend orfamily member

I go to the website of the relevantgovernment department

I use a general online search engine

FACEBOOK VISITORS BYGENDER

FACEBOOK VISITORS BYAGE

71%29%

48% FACEBOOK USERS IN UAE AND SAUDI ARABIA ARE 25-34 YEARS OLD.

7 IN 10 ARE MALE.

UAE51%

TUNISIA42%

BAHRAIN42%

OMAN27%

PALESTINE33%

MORO

CCO

22%

YEME

N 6%

ALGE

RIA

18%

EGYPT23%

IRAQ 23%

KSA31%

LIBYA30%

JORDAN48%

LEBANON48%

TURKEY47%

QATAR56%

KUWAIT49%

10%

45+

49%

25-34

21%

16-24

25%

35-44

ALTHOUGH SOCIAL MEDIA AND ONLINE ARE GROWING AS SOURCES OF BREAKING NEWS, TV REMAINS KING.

GLOBALAVERAGE

27%