Infographic: Q3 basket abandonment stats
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Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels & Ralph Lauren) here’s 7 big cart abandonment stats from July, August and September 2013 Want a report specific to your industry sector? Contact us at [email protected] and we’ll send you one completely free! “Travel operators, with higher average order values and longer (and more thoughtful) buying cycles face significantly higher abandonment rates than their peers in other industries. The lure of great labels combined with well optimized website checkouts ensures the abandonment rates in fashion are well below average.” - Dominic Edmunds, SaleCycle President Nearly half of all cart abandonment emails are opened. 46.1% 19.1% 13.3% 35.3% $5.64 1PM - 2pm Thursdays CART Abandonment Stats 2013 ABANDONMENT RATES BY SECTOR Quarterly Update: Q2 v Q3 Most abandonments happen between 1pm & 2pm with Thursday the most common day. Over an eighth of cart abandonment emails are clicked Over a third of clicks lead to a purchase back on site The AOV of purchases from basket abandonment emails is 19% higher than typical purchases Every single cart abandonment email sent, delivers over $5 in revenue. THU Q2 2013 Q2 2013 Q2 2013 Q2 2013 Q2 2013 @SaleCycle.com TWEET US VISIT US ONLINE TRAVEL : 80.3% ALL SECTORS 73.9% Abandonment rate retail fashion travel FASHION : 69.8% RETAIL : 72.4%
Transcript of Infographic: Q3 basket abandonment stats
Taken from a consolidation of 200 leading global brands (including Sony, Millennium Hotels &
Ralph Lauren) here’s 7 big cart abandonment stats from July, August and September 2013
Want a report specific to your industry sector?
Contact us at [email protected] and we’ll send you one completely free!
“Travel operators, with higher average order values and longer (and more thoughtful) buying
cycles face significantly higher abandonment rates than their peers in other industries. The
lure of great labels combined with well optimized website checkouts ensures the
abandonment rates in fashion are well below average.”
- Dominic Edmunds, SaleCycle President
Nearly half of all cart abandonment emails
are opened.
46.1%
19.1%
13.3% 35.3%
$5.64
1PM - 2pmThursdays
CART Abandonment Stats
2013
ABANDONMENT RATES BY SECTOR
Quarterly Update: Q2 v Q3
Most abandonments happen between 1pm & 2pm with Thursday the
most common day.
Over an eighth of cart abandonment emails
are clicked
Over a third of clicks lead to a purchase back
on site
The AOV of purchases from basket abandonment
emails is 19% higher than typical purchases
Every single cart abandonment email
sent, delivers over $5 in revenue.
THU
Q2 2013
Q2 2013Q2 2013
Q2 2013
Q2 2013
@SaleCycle.comTWEET US
VISIT US ONLINE
TRAVEL : 80.3%
ALL SECTORS
73.9% Abandonment rate
reta
ilfa
shio
ntr
avel
FASHION : 69.8%
RETAIL : 72.4%
