Infographic design thinking instruments and competitive advantages comment, michael nowarra

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Page 1: Infographic design thinking instruments and competitive advantages comment, michael nowarra

TheBrainwareSeries:DesignThinkingInTheChannel:DifferentPerspec9ve–NewInsights– Be<erSolu9ons– TheImpossibleChannel

©MichaelNowarra,TheAllianceBlissConcept,2017

ManyEffec9veInstrumentsAndOnlyHopeOfCompe99veAdvantage

ApplyingDesignThinking-principlestotheTrueNatureoftheChannelprovideseveryISVwithmanymoreeffec9veinstrumentstosolvethekeyopera9onalproblemsandmostoftheISVwiththeironlyhopeofarealis9cstrategicCompe99veAdvantage.

Products

Func,ons&Features

Technology

ParadigmeTechnology

Coffee

People

Price

MarginLeadGen

Subsidies

Business

„Classic“ViewonChannels

Technology

People

Business

Communica)on

PressureGroups/Resposibili)es

Curiousity/Interest

Emo)ons/Experience

DecisionMaking/Journey

C-Suite

Risk

Success

InvestmentStrategicFit

Jump-start

PartnerProfile

Abilityvs.Willingness

BusinessValue

DesignThinkingViewonChannels

poorandwrong richandright

Page 2: Infographic design thinking instruments and competitive advantages comment, michael nowarra

DesignThinkingimChannel#2:DTimChannelbringtknallharte,konkreteVorteileFüralleISVeineVielzahlneuer,wirksamerInstrumentezurLösungderTop-ProblemedesChannelsundfürvieledieeinzigeChance,sichauffürPartnerrelevanteundspürbareArtundWeisevomWe<bewerbabzuhebenundeinennachhal9genWe<bewerbsvorteilaufzubauen.Brainwarewirdzumopera9venundstrategischenErfolgsfaktorfüreinen"neuen"Channel,dendiemeisten(noch)fürunmöglichhalten.EmpowerTheOrganisa9onAndUnleashTheIndividual!

30.05.17 MichaelNowarra-ChannelEnablementExpert 2