Infographic design thinking instruments and competitive advantages comment, michael nowarra
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Transcript of Infographic design thinking instruments and competitive advantages comment, michael nowarra
TheBrainwareSeries:DesignThinkingInTheChannel:DifferentPerspec9ve–NewInsights– Be<erSolu9ons– TheImpossibleChannel
©MichaelNowarra,TheAllianceBlissConcept,2017
ManyEffec9veInstrumentsAndOnlyHopeOfCompe99veAdvantage
ApplyingDesignThinking-principlestotheTrueNatureoftheChannelprovideseveryISVwithmanymoreeffec9veinstrumentstosolvethekeyopera9onalproblemsandmostoftheISVwiththeironlyhopeofarealis9cstrategicCompe99veAdvantage.
Products
Func,ons&Features
Technology
ParadigmeTechnology
Coffee
People
Price
MarginLeadGen
Subsidies
Business
„Classic“ViewonChannels
Technology
People
Business
Communica)on
PressureGroups/Resposibili)es
Curiousity/Interest
Emo)ons/Experience
DecisionMaking/Journey
C-Suite
Risk
Success
InvestmentStrategicFit
Jump-start
PartnerProfile
Abilityvs.Willingness
BusinessValue
DesignThinkingViewonChannels
poorandwrong richandright
DesignThinkingimChannel#2:DTimChannelbringtknallharte,konkreteVorteileFüralleISVeineVielzahlneuer,wirksamerInstrumentezurLösungderTop-ProblemedesChannelsundfürvieledieeinzigeChance,sichauffürPartnerrelevanteundspürbareArtundWeisevomWe<bewerbabzuhebenundeinennachhal9genWe<bewerbsvorteilaufzubauen.Brainwarewirdzumopera9venundstrategischenErfolgsfaktorfüreinen"neuen"Channel,dendiemeisten(noch)fürunmöglichhalten.EmpowerTheOrganisa9onAndUnleashTheIndividual!
30.05.17 MichaelNowarra-ChannelEnablementExpert 2