Infographic: Challenges Marketers Face

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3 Valued Attributes Tech Marketers Top Challenges & Research Services Source: IDG Research Tech Marketing Priorities Worldwide, 2014 For more information please contact Janet King at [email protected] How do I accurately measure & prove ROI? 24% 14% 19% How do I generate/nurture more quality leads? How do I best spend my money? Do more with less? TOP CHALLENGES % critical/very important Attributes VALUED MOST in a media partner Delivers on promises Demon- strated reach into key targets Competitive pricing/ demon- strated ROI High quality premium audiences Responsive to needs/ interests Respected editorial content Strong lead gen programs & market knowledge 92 % 91 % 86 % 84 % 83 % 79 % 78 %

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Transcript of Infographic: Challenges Marketers Face

Page 1: Infographic: Challenges Marketers Face

3 Valued Attributes

Tech Marketers Top Challenges &

Research Services

Source: IDG Research Tech Marketing Priorities Worldwide, 2014

For more information please contact Janet King at [email protected]

How do I accurately measure

& prove ROI?

24% 14%19%How do I

generate/nurture more quality

leads?

How do I best spend my

money? Do more with less?

TOP CHALLENGES

% critical/very important

Attributes VALUED MOST in a media partner

Delivers on promises

Demon-strated reach

into key targets

Competitive pricing/demon-strated

ROI

High quality

premium audiences

Responsive to needs/interests

Respected editorial content

Strong lead gen programs & market knowledge

92%91%

86%84%

83%

79%78%

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