Download - Infographic: Challenges Marketers Face

3 Valued Attributes

Tech Marketers Top Challenges &

Research Services

Source: IDG Research Tech Marketing Priorities Worldwide, 2014

For more information please contact Janet King at [email protected]

How do I accurately measure

& prove ROI?

24% 14%19%How do I

generate/nurture more quality

leads?

How do I best spend my

money? Do more with less?

TOP CHALLENGES

% critical/very important

Attributes VALUED MOST in a media partner

Delivers on promises

Demon-strated reach

into key targets

Competitive pricing/demon-strated

ROI

High quality

premium audiences

Responsive to needs/interests

Respected editorial content

Strong lead gen programs & market knowledge

92%91%

86%84%

83%

79%78%