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Infographic: The Biggest Missed Opportunities for eCommerce Marketers
5
BIGGEST MISSED OPPORTUNITIES FOR ECOMMERCE MARKETERS
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Results of SLI's Global Site Search Survey are out today! Our new infographic highlights some of the findings. A full report is available for download at www.sli-systems.com/2014-survey
Transcript of Infographic: The Biggest Missed Opportunities for eCommerce Marketers
BIGG
EST MISSED
OPPORTUNITIES FOR ECOMMERCE MARKETERS
75%Do not use search data to enhance email campaigns
Do not integrate site search with social media channels
Do not integrate site search results into display ads
89.5%
89%
87%
67%
Do not power mobile search with a site search solution
Do not create SEO pages populated with search results
6 out of 10retailers do NOT use site search to enhance marketing programs
Most retailers overlook the potential to improvetheir marketing using site search data
Why the Missed Opportunities?
Limited resources
Don’t know how to use site search data effectively
Existing site search solution doesn’t allow integration with marketing programs
50%
30%
10%
85% Higher email open rate
33% Increased conversions
400% Higher click through rate
300% More sales revenue
Marketing Success with Site Search
Retailers’ Plans to Use Site Search to Improve Marketing ROI in 2014
Retailers’ Top 3 Priorities for 2014
SEO eCommercePlatform
Site Search
Seizing Opportunities for 2014Though retailers missed opportunities in 2013, survey shows they’ll get on track in 2014
93% Yes/Maybe 7% No0
50
100
Source: SLI Systems October 2013 Global Site Search Survey
SLI Systems’ Global Site Search Survey was conducted from September 2013 to October 2013. The full report includes data from 160 eCommerce professionals. Learn more about SLI at sli-systems.com.
