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Influencing policy through public engagement - the Sustainable Uplands project
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20-Oct-2014 -
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Transcript of Influencing policy through public engagement - the Sustainable Uplands project
Public Engagement for Policy Impact
Mark Reed
Plan
• The project• Public engagement• Impact• Learning lessons
1 The Project
• £1M RELU/LWEC & ESRC funded project helping people anticipate and adapt to future change across UK uplands since 2005
• Almost £1M co-funding from research users• Interdisciplinary team of 25 people from 5
Universities & 2 NGOs
• Analysing environmental case studies across the UK
• Workshops with KE academics/professionals • Best practice principles• Living With Environmental Change
partnership’s Knowledge Exchange Guidelines
2 Public engagement
• Videos on You Tube and DVD• Newspaper/magazine articles• Newsletters in visitor centres• Project websites• Community meetings• Schools resources (Summer 2013)
the usual stuff
• Interactive website – www.ouruplands.co.uk
• Twitter:– @reluuplands (>2000 followers) – @sustainlearning (>1000 followers)– Top twitter tips for academics (>12,000 views on Scribd)
social media
Academic institutionsAcademic individuals
NGOs, charities & think-tanks
NGO individuals
PublicSpam
Businesses & consultancies
Business individ-uals & consul-
tants
Media organisa-tions & publica-
tions
Journalists & writers
Public sector organisations
Public sector in-dividuals
Land managersPhotographers & film-makers
Bird watchers Unions Politicians & political parties
Who our followers are:
...what we tweet about
social media
• Jazz composition by Huw Warren• Song and music video by award-winning photography
collective & David Attenbourgh’s sound recordist• Fairytale told by storyteller and made into book• Conceptual art by Dalziel & Scullion (hunting bag)
arts
• Suite of smart phone apps for Lake District National Park & “visitor payback” module for other apps (coming in summer 2013)– Learn about the hidden beauty and value of the
landscapes you’re walking through through map-based text, audio, video & photography
– Invest in the places you love:• Woodland creation• Bee corridors• Peatland restoration• Footpath repair
apps
3 Impact
• Public engagement resources also influence policy-makers– Music video shown to 10,000 people from 153
countries at a congress that got peatlands onto IUCN’s international work programme
– DEFRA are part funding our app work, so they can feed lessons into their Payment for Ecosystem Service Action Plan
Impact
Impact
• Raising public consciousness about issues you’re researching can raise those issues up the political agenda• Statistics from our research quoted in the Independent
newspaper were quoted in parliament• Regular media coverage over last 5 years helped keep
political momentum – now funded by DEFRA to draft a UK Peatland Carbon Code to finance peatland restoration
4 Learning lessons
www.lwec.org.uk/ke-guidelineswww.sustainable-learning.org/training
www.sustainableuplandresearch.org
Follow on:
@SustainLearning@reluuplands