Indonesian E-Book Reader Survey Report

1/29/2015 Survey Result by JakPat Leading mobile market research in indonesia

http://jakpat.net/survey/detail/872 1/10

The Summary of Survey Result: Indonesian Habit of Reading E-Book

1. HAVE YOU EVER READ AN E-BOOK?

Single Answer, Total Answer : 1005

JakPat AppLeading mobile market research in indonesia

# Option Total Answer Percentage

1 Yes 829 82.49 %

2 No 176 17.51 %

Yes (82.49%)

No (17.51%)



2. WHAT KIND OF TOOL DID YOU USE TO READ E-BOOK?



1 Smartphone 482 58.14 %

2 PC 211 25.45 %

3 Tablet 130 15.68 %

4 E-reader 6 0.72 %

Smartphone (58.14%)

PC (25.45%)

Tablet (15.68%)

E-reader (0.72%)



3. WHAT KIND OF E-BOOK DID YOU READ?

Multiple Answer, Total Answer : 829

0 % 20 % 40 % 60 % 80 % 100 %

1

2

3

4

5

6

7

8

9

Reference books (43.55%)

Study books (39.81%)

Fiction & Literary (37.52%)

Nonfiction (24.97%)

Business (20.87%)

Children's books & Comics (20.14%)

Cooking & Recipe (18.21%)

Crime and Thrillers (7.96%)

Other option (4.1%)




1 Reference books 361 43.55 %

2 Study books 330 39.81 %

3 Fiction & Literary 311 37.52 %

4 Nonfiction 207 24.97 %

5 Business 173 20.87 %

6 Children's books & Comics 167 20.14 %

7 Cooking & Recipe 151 18.21 %

8 Crime and Thrillers 66 7.96 %

9 Other option 34 4.1 %



4. HOW MANY E-BOOK HAVE YOU READ?



1 2-5 books 388 46.8 %

2 More than 20 books 173 20.87 %

3 6-10 books 162 19.54 %

4 11-20 books 61 7.36 %

5 Only one 45 5.43 %

2-5 books (46.8%)

More than 20 books (20.87%)

6-10 books (19.54%)

11-20 books (7.36%)

Only one (5.43%)



5. HOW MUCH DID YOU PAY FOR EACH E-BOOK?



1 Nothing 659 79.49 %

2 Up to 30.000 Rupiah 69 8.32 %

3 30.000-50.000 Rupiah 51 6.15 %

4 50.000-100.000 Rupiah 31 3.74 %

5 More than 100.000 Rupiah 19 2.29 %

Nothing (79.49%)

Up to 30.000 Rupiah (8.32%)

30.000-50.000 Rupiah (6.15%)

50.000-100.000 Rupiah (3.74%)

More than 100.000 Rupiah (2.29%)



6. WILL YOU CONTINUE TO READ E-BOOK?



1 Yes 680 82.03 %

2 No 149 17.97 %

Yes (82.03%)

No (17.97%)



7. WHY DID YOU NEVER READ E-BOOK?


I prefer read 'real' books (40.34%)

I don't have any tools to read E-Book (21.02%)

I never concerned about it before (14.77%)

I don't like reading on screen (11.36%)

I think it is too difficult and complex (8.52%)

I never read that because of financial reason (3.98%)




1 I prefer read 'real' books 71 40.34 %

2 I don't have any tools to read E-Book 37 21.02 %

3 I never concerned about it before 26 14.77 %

4 I don't like reading on screen 20 11.36 %

5 I think it is too difficult and complex 15 8.52 %

6 I never read that because of financial reason 7 3.98 %



8. DO YOU INTEND TO READ AN E-BOOK LATER?



1 Yes 106 60.23 %

2 No 70 39.77 %

Yes (60.23%)

No (39.77%)

Indonesian E-Book Reader Survey Report

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