Indonesian Blogger Survey 09

A Closer Look Towards Indonesian Bloggers

Findings of 2009 Indonesian Blogger Survey

2009 Indonesia Blogger Survey at a glance

The 2009 Indonesia Blogger Survey is an online survey carried out by IndoPacific Edelman and Blogfam to take a closer look to profiles of Indonesian bloggers

Research period: October 2008 – February 2009

219 bloggers (members and non-members of Blogfam) participated in the survey

IndoPacific Edelman also interviewed 7 prominent bloggers

45% of bloggers live in Greater Jakarta area and the rest spread in other areas in Indonesia and abroad (Sumatra, Java, Kalimantan, Sulawesi, Bali, and Papua)

Indonesia Blogger Survey: Key Findings

Intensity and frequency of blogging

increase over time

Bloggers have low interest in monitoring their own blogs and

identifying their blogs’ level of

influence

Bloggers have strong presence in social

media

Bloggers trust other bloggers when

looking for information

WHO & WHYIndonesia Bloggers Survey

“Blogging is a journey for bloggers to find their

passions” (Enda Nasution)

Facts & Figures

21-35 yo

(73.5%)

Male

(67%)Singl

e (62%)

College graduate

s (51%)

Full-time employees (38%)

Rp 1 – 3 m

monthly expenses (67.5%)

Base: all respondents

Facts & Figures


Age

Stat

usLa

st fo

rmal

edu

caio

n

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

26-30; 29.7 31-35 36-40; 23.4

Male; 66.7 Female; 33.3

Married with children; 32.8 Not married; 61.9

College students; 21.7 Full time employee; 37.6

Unem

ploy

ed

High School; 21.2 Graduate; 50.8

Most bloggers are relatively new

Below 1 12%

124%

225%

316%

416%

5 and above8%Years of blogging

61% have been blogging for less

than 2 years

Q: How long have you had a blog? (in years)


But they are active

<1 hour12%

1-5 hours55%

>5-10 hours12%

>10-15 hours10%

>10 hours11%

Time spent for blogging in a week

No differences between length of

years and time spent for blogging

Q: On average, how many hours a week do you spend blogging??


And have strong presence in social media

Live journal

LinkedIn

MySpace

Twitter

Hi5

Plurk

Mailing lists

Multiply

Facebook

Friendster

6%

18%

19%

21%

23%

40%

51%

60%

76%

85%

Social networks

Q: Of the online community networks listed below, which one are you registered on?

In average, bloggers are registered in 3 to 4 social

networking sites

Most often used features: journal/blog/notes (46%)


Blogging is very personal

65%

54% 53%

44%

23%

10% 9% 8% 8%

62%60%

52%

44%

25%

14%9% 9%

6%

Initial reason for blogging Current reasons for blogging

Personal-related activi-ties

Business-related activi-ties

Q: When you first decided to start a blog, what were your main reasons? And you are now writing to… (You may choose a maximum of 5 options)


Transformation in bloggingInsights from in-depth interviews with influential bloggers

Personal documentation

Personal notes

Spontaneous writing

Personal space

Sharing mechanism with others

Personal branding

Experience-based opinion articles

Public space

Nearly 50% bloggers subscribed to other blogs via RSS Feed

Yes41%

No59%

Q: Do you subscribe to RSS Feed of certain blogs/websites? What are the blogs/websites?

Individual/collaboration blogs (76%)

News portals (10%)

Community blogs (5%)

Blogger networks/aggregator (4%)

Others (3%)

Corporate blogs (0.5%)

Blogs subscribed through RSS Feed

Base: respondents who subscribed to blogs via RSS Feed


WHAT THEY WRITEIndonesia Bloggers Survey

Blog content: It's all about me

Q: Which of the statements below best describes your blog content? Please choose a maximum of 3 answers.

Product/program review

Entertainment

Commercial info/online business

Personal opinion on current political issues

Scientific analysis on certain issues

Personal opinion on current issues (outside politics)

Work-related topics

Personal life story

Hobby-related topics

6.4%

6.4%

10.0%

12.3%

14.2%

23.0%

39.0%

67.0%

77.6%


Topics written by bloggers

Health

Culinary

Politics

Religious/spiritual

Travelling

Entertainment

Technology

Social and humaniora

10%

13%

16%

21%

28%

31%

33%

34%

Q: Which topic do you usually discuss on your blogs? Please choose a maximum of 3 answers.


HOW INTENSE THEY BLOGIndonesia Bloggers Survey

Intensity has increased over time

Q: Compared to when you were just started writing your blog, how has the intensity and frequency changed?

Reasons for more• Need to share experiences• Wider network• More spare time• Easier internet connection• Higher interest in blogging• Need to develop online business

Reasons for less• Workload• Lack of idea• Limited internet connection • Bored • Occupied with another online

communities

Base: respondents

answered “more” or

“less”


Intensity increased in first year, then stabilized

< 1 year (n=21) 1 year (n=41) 2 years (n=43) 3 years (n=27) 4 years (n=28) 5 years and more (n=16)

33%

58% 54%

31% 36%22%

38%

25% 30%

27% 14%

22%

29%18% 16%

42%50% 56%

More Less Same

Intensity and frequency of blogging compared to years of blogging

Bloggers actively update their blogs in the first 2 years

Of -ten

(few

times a

week)44%

Very often (ev-eryday)

11%

Rarely

(less than once a

week)36%

Very rarely (not necessarily once a

month)9%

Q: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)?


55% often update their blogs

Less than 1 year

1 year 2 years 3 years 4 years 5 years and

more

0%

10%

20%

30%

40%

50%

60%

Often 52%

Rarely 56%

Often 44% Often

42%

Rarely 46%

Often 55%

Bloggers actively update their blogs in the first 2 years

Q: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)?

Base: all respondentsLess than 1 year 1 year 2 years 3 years 4 years 5 years and more

0%

10%

20%

30%

40%

50%

60%

Often 52%

Rarely 56%

Often 44% Often

42%

Rarely 46%

Often 55%

Updating blogs is opportunity-driven

Blogging is part of routine activities

Respond to current events

Share interesting information

Share latest information

Maintain blog activity

21%

43%

43%

47%

58%

Reasons for updating blog

Q: How often do you update your blog per month (if you have more than 1 blog, please answer with the most frequent time)? What are your main reasons for updating your blog or adding a new entry to your blog?


Bloggers with lower

intensity rarely update

their blogs (59%)

Bloggers with higher intensity actively update their blogs• Often 59%• Very often

21%

SUCCESS METRICSIndonesia Bloggers Survey

Not monitor46%

Mon-itor

54%

Monitoring of own blog

Q: Do you intentionally monitor the traffic and page views of your blog? (please mention your reasons)

Entrepreneurs (80%) and professionals (85%) have higher interest in monitoring their blogs


“It’s not important to monitor my blogs” (68%)

Curious of numbers of visitors (44%)

Curious of visitors preferences (29%)

Curious of visitors’ profile (13%)

Curious of blog’s influence to visitors (7%)

Reasons for monitoring:

Success measure is mostly quantitative

Q: Please rank 3 things from the list below that you consider to be the top factors for measuring the success of your blog.

Factors to measure blogs

• Numbers of unique visitors 66%

• Numbers of comments 56%

• Numbers of RSS subscribers 18%

39% thinks it’s not important to

measure their blogs’ success


SOURCES OF INFORMATIONIndonesia Bloggers Survey

Trusted sources of information

Tabloids

Radio

Social networking sites

Mailing lists

Magazines

Corporate websites

Community forums

Blogs

TV

News portals

Newspapers

11%

19%

25%

25%

30%

31%

32%

49%

57%

60%

77%


Q: When searching for information, which type of media do you think are the most reliable for providing accurate information?

• Traditional media– Have reliable sources and research– Provide more accurate info – Institutionalized

• Blogs– From “a person like me”– Has detailed behind-the-scene info– More varied and creative in topics– Free of interests

Topics searched and trusted blogs

Personal

Sports

Health

Politics

Culinary

Religion/spiritual

Entertainment

Travelling

Social and humaniora

Technology

7%

9%

10%

15%

18%

21%

31%

34%

37%

43%

Base: all respondentsQ: Which topic do you usually search from other blogs? For each topic that you chose for, please specify the most reliable blogs (provide most accurate/useful information)

Most bloggers tend to search blogs that

discuss same topics as theirs

Blog’s Influence

Q: In the following statements, you are required to provide a score for each statement based on your opinion about the level of influence of your blog

Articles in your blog attract readers to subscribe

Articles in your blog motivate readers to take action

Readers forward your articles to other people

Other bloggers link to or quote your articles

Articles in your blog influence readers to have the same opinion

18%

28%

29%

30%

37%

Influence of your blogs

Influential Bloggers

Wicaksono (Ndoro Kakung) 25%

Enda Nasution 15%

Priyadi 11%

Budi Putra 9%

Antyo Rentjoko 9%

Raditya Dika 9%

Cosa Aranda 7%

Iman Brotoseno 6%

Q: In your opinion, who is the most influential Indonesian blogger?


2009 Indonesia Bloggers SurveyThank You

Indonesian Blogger Survey 09

Technology

Transcript of Indonesian Blogger Survey 09