Indofood company profile
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17-Oct-2014 -
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Transcript of Indofood company profile
MELINA AMELIA CHRISANTI (Leader/handler) AZMI NURANI (Speaker/handler) DESVY WIDIA ANGGRAINI (Speaker/handler)
CONTENT
History & General Figures Mission & Vision The businesses Finance SWOT (Indomie) STP (Indomie) Marketing Mix (Indomie) Porter‘s five forces
(Indomie)
COMPANY PROFILE
HISTORY
1990 Founded by Sudono Salim as PT Panganjaya Intikusuma
1994 Change its name into PT Indofood Sukses Makmur
1995 Acquired Bogasari flour mill 2005 Joint venture company with Nestle 2005 Acquired plantation companies in West
Kalimantan 2009 - present Developing noodles and food ingredients
businesses
GENERAL FIGURES
8,8 Billion shares issued Rp 5.850 pershare Rp 50,06 Trillion net sales in 2012 10,4 % Return on net sales (increase from 2011) 75.000 Employees
VISSION & MISSION
To provide sustainable solutions for food needs
To continuously improve the people, processes and technologies
To contribute to the welfare of the society
To continuously improve stakeholders’ values
VISION MISSION
A total food solution company
THE BUSINESSES
The Business
Consumer Branded Product
Bogasari
Agribusiness
Distribution
The Business
Consumer Branded Product - Noodle
The Business
Consumer Branded Product - Dairy
The Business
Consumer Branded Product – Food Seasoning
The Business
Consumer Branded Product – Snacks Food
The Business
Consumer Branded Product - Nutrition and special foods
The Business
Bogasari - Flour
The Business
Bogasari - Pasta
The Business
Agribusiness - Plantation
The Business
Agribusiness - Edible oils and fats
The Business
Distribution
FINANCE
Finance
2010 2011 20120
10
20
30
40
50
60
Net Sales
Net Income
In billion of Rupiah
SWOT ANALYSIS
SWOT ANALYSIS
STRENGTHS WEAKNESESS OPPORTUNITIES THREATS
Range almost all market segments
Wide distribution range
Strong seasonings (Indonesia’s herbs)
Strong image with its slogan
Affordable price Affordable place A lot of variant flavour
SWOT ANALYSIS
STRENGTHS WEAKNESESS OPPORTUNITIES THREATS
Contains MSG Contains
persevative
SWOT ANALYSIS
STRENGTHS WEAKNESESS OPPORTUNITIES THREATS
Expanding the market to global world
Make healthy noodles
SWOT ANALYSIS
STRENGTHS WEAKNESESS OPPORTUNITIES THREATS
Innovation from competitor
Healthy life-style issues
SEGMENTING-TARGETING-POSITIONING
STP
Segmentation Criteria Consumer Markets
Geographic
Indonesia
Psycographic
Lower to middle class
Demographic
Lower to middle income
Children to elder
Behavioural
Regular occasion
Holiday occasion
STP – Perceptual Mapping
Expensive
ModernOld Fashioned
Cheap
MARKETING MIX
Marketing Mix (4Ps)
• Many flavours• Strong brand name
Product
• Cost based pricing• Competition based pricing
Price
Marketing Mix (4Ps)
• National distribution• Strategic stock points
Place
• Intensive use of promotion• Events
Promotion
Porter’s Five Forces
Porter’s five forces
Competition
Potential
entrants
Buyers
Substitutes
Suppliers
LowAll ingredients are its own commodities
Porter’s five forces
Competition
Potential
entrants
Buyers
Substitutes
Suppliers
Low• Indomie
dominates the market
• High capital investment
Porter’s five forces
Competition
Potential
entrants
Buyers
Substitute
Suppliers
Low• End-users
are mostly loyal
Porter’s five forces
Competition
Potential
entrants
Buyers
Substitutes
Suppliers
High• Another
kind of healthy noodle has appeared
Porter’s five forces
Competition
Threat of new
entrants
Buyers
Substitutes
Suppliers
Very high• There are a
lot of competitors Increase
• The demand of instant food is increasing
Thank you for your attention!