IndiaToday presentation

7/29/2019 IndiaToday presentation

1/23

INDIA TODAY

Group:Allen Alex

Amey JambotkarAnuja Hurgat

Kartik AthavalePrabhjit PahwaSudarshan IyerVarun Lashkari


2/23

Existing Product

Print Media

India Today

Business Today

India Today Travel Plus

Money Today

Cosmopolitan

Good Housekeeping

Golf Digest

Harvard Business Review

Mail Today, a joint venture with Daily Mail

Men's Health

Prevention

Reader's Digest

Scientific American

ElectronicMedia

Aaj Tak

HeadlinesToday

Dilli Aaj takTez

Oye 104.8FM

Bag it todayRetail


3/23

Product Mix

Productionhouse

EducationMiscellaneous

ElectronicRetail

ElectronicMedia

Print Media

India Today

Business Today

Magazine

Travel Plus

Readers Digest

Cosmopolitan

Aaj Tak

Headlines Today

Tez

Bagit

Today

Radio

Harper Collins


4/23

Product-1


5/23

Opportunity Analysis Product 1

6 lakh people took the Civil Services Exams in

2011 for 880 posts.

UP and Bihar has the highest number of

applicants

People would take this exam for many years to

come so its a going concern business.

A big craze for Civil Services in India. These jobs offer security, pension and perks

Pass percentage is very less. Hence people go for

multiple attempts.


6/23

Product Concept Development

Name of Coaching Centre is IAS Today

It will be located in Ghaziabad and Patna

Target market: 1.5 lakh

Expected Applications: 2000

Total Proposed Capacity: 500

Proposed budget: Rs.3 Crore


7/23

Launch Product 1

The coaching classes will be launched in a IASconference meet

Eminent politicians and IAS officers will betelling about what is expected from them andthe kind of work life they have

A 3 day free trial will be provided to studentsafter which they can choose to enroll


8/23

Offerings- Product 1

Existing core competencies of knowledge,

speakers and material would be utilised in this

venture.

We would be selling the experience of being

taught by the source of knowledge itself.

Existing factor for the qualification consists of 2

exams- prelims and finals- followed by interviews.Training for all them will be available.


9/23

Product-2


10/23

Indian Film Production Houses


11/23

International Film Production Data


12/23

International Cinema Penetration Data


13/23

International Film Viewership Data


14/23

Existing

Market

NewMarket

Existing Product New Product

MarketDevelopment

MarketPenetration

ProductDevelopment

Diversification

ProductionHouse

Ansoffs Matrix- Product 2


15/23

Product Concept Development-Product 2

The Production House will be named as Phoenix Productions.

Target market 2860000000 tickets were sold in India in 2010

It would start off with producing Real Motion Pictures but can

venture into Digital Pictures with good opportunities.

The payback period for the investor will be 1.5 to 2 years from the

day of the investment. The profit margin for the investor will be 75%

and 25% will be for our company, based on the investors investment.

The margin is higher for the investor as money plays an important

role.

Budget would be $50000-$60000

The Production House will be located in Mumbai.


16/23

Product-3


17/23

Opportunity Analysis Product 3

Fashion magazine readership of approximately

12-15 Lakh.

Urban cities are fashion centres and constantly

looking for new products. Loads of budding fashion designers, new entrants

in the industry without exposure.

Femina is the sole wholly Indian fashionmagazine in the country and serves only a limited

market.

Growing demand in the middle class segments of

the society.


18/23

Product Life Cycle-Product-3

Introduction

Growth

Maturity

Decline

India Today

Magazine, 1975

Vasant Valley

School, 1990

Business Today

Magazine, 1992

Aaj Tak, 1999Headlines Today,

2003Mail Today,

2007Meow Oye104.8FM, 2009

Fashion

TodayMagazine,

2013


19/23

Recommendations to Senior Management

Media And Entertainment is one of the mostbooming sectors in India due to its vastcustomer reach.

The various segments of the Media AndEntertainment industry like televisionand film industry have a large customer base.

Entertainment industry stands at the value ofRs 43,700-crore currently and is expected togrow at an annual growth rate of 19% toreach Rs 83,740 crore by 2013.


20/23


These are certain parameters that we tookinto consideration while deciding to launchthe India Today's Phoenix Production house.


21/23


These are certain parameters that we tookinto consideration while deciding to launchthe India Today's Phoenix Production house.


22/23

Reasons for launching Phoenix Productions

Rapid de-regulation in the Industry.

Rise in the viewership and the advertising

expenditure. Technological innovations like animations,

multiplexes, etc and new distributionchannels like mobiles and Internet have

opened up the doors of new opportunities inthe sector.


23/23

Reasons for launching Phoenix Productions

Opportunity analysis and Ansoff are two maintools that help us support our decision to launcha Production House.

A huge market plus a rapidly growing markethelped us make this decision.

IndiaToday presentation

Documents

Transcript of IndiaToday presentation