Increasing Conversion Friendly Mobile Landing Pages for Your Business

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Increasing Conversion Friendly Mobile Landing Pages for Your Business
  • date post

    21-Oct-2014
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How can your business increase its conversions? A mobile landing page can be used to convert site visitors into leads or sales.

Transcript of Increasing Conversion Friendly Mobile Landing Pages for Your Business

Page 1: Increasing Conversion Friendly Mobile Landing Pages for Your Business

Increasing Conversion Friendly

Mobile Landing Pages for Your Business

Page 2: Increasing Conversion Friendly Mobile Landing Pages for Your Business

Why you need a mobile landing page?

How Location & Small Screen Size

Impact Search Behavior On Mobile Devices

Improving conversions with mobile landing pages

Name : Meijun

Email : [email protected]

Here are things you should know about a mobile landing page

What is a landing page?Landing pages vs. homepages

What can landing pages be used for?...

CONVERT

Page 3: Increasing Conversion Friendly Mobile Landing Pages for Your Business

after clicking your ads and links so it is designed to be easy to read on a small screen. Any page that you direct traffic to is considered a landing page.

Any page on a website where traffic is sent specifically to prompt a certain action or result.

By copyblooger.com

What is ‘A mobile landing page?’

Mobile landing pages reduce the loss of mobile visitors.

The first page a visitor sees

Page 4: Increasing Conversion Friendly Mobile Landing Pages for Your Business

What are landing pages used for?

These can be used to collect personal informationGiving information on issues businesses might be interested in

Newsletters with tips related to your area of

subject matter expertise

Subscription to receive ongoing content via email

Reports/Whitepapers with important industry facts and statistics

Ebooks for comprehensive guides about

different aspects of your business

Podcasts for people who like to

listen & learn during a commute or workout

Page 5: Increasing Conversion Friendly Mobile Landing Pages for Your Business

Do I really need separate landing pages for mobiles?

YESA landing page is optimized to fit and work smoothly on a mobile device.

This means you might have potential customers through SEO, links In email,

banner ad, and etc.

Page 6: Increasing Conversion Friendly Mobile Landing Pages for Your Business

Reasons why you need tocreate and use landing pages

Local Content

Social Content

Smart Content

The site which has lots of local content can rank higher when people search locally and on mobile devices

Deepening the connection by sending your Twitter and Facebook

connections to landing pagesAddressing the specific market, product or

key content segments for your business that

you can have the bridge people to the specific types of content they desire

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Page 7: Increasing Conversion Friendly Mobile Landing Pages for Your Business

MobileWebsites

are mobile-friendly like ‘responsive web design’

Only a single action for your visitors to take

For ‘more general purpose’

to encourage exploration

BenefitsCompared to the typical homepage,

landing pages help you focus your attention on your offer much more effectively.

Aiming at overall brands and corporate values

Clear intentions what you are supposed to do on this page

are specifically developed for mobiles

For one purpose ‘only’

A mobile landing page

Mobile friendly website

Page 8: Increasing Conversion Friendly Mobile Landing Pages for Your Business

Lead generation landing pages - Unbounce Click-through landing pages - HootSuite Pro

Potential customers submit their email address to get information then businesses try to convert lead into a customer

Commonly used for ecommerce, making them ready to purchase, before pushing them further down the funnel. Many includes a video element for showing an engaging product overview.

The goal of a mobile landing page is to convert site visitors into

“Leads” or “Sales”

Examples

Page 9: Increasing Conversion Friendly Mobile Landing Pages for Your Business

Examples of lead generation landing pages

Los Angeles dentist

Including contact number, it makes its phone number a large part of its branding

LivingSocial

Focusing only on getting the user’s email address

You can see not only on the web, but on the mobile

Page 10: Increasing Conversion Friendly Mobile Landing Pages for Your Business

The easiest way to create a landing page for smartphones and tablets is to build it

by using a template

How Can I create a landing page

Don’t forget A/B testing!Having five or six friends spend 15 minutes testing the functionality

and you might find as much as 80% of the times needing to be fixed will be revealed

Page 11: Increasing Conversion Friendly Mobile Landing Pages for Your Business

How to design ‘a mobile landing page’

MOBILE COMMONS

#2 – User friendly

#1 - Keep it simple

#5 – Call to action button

#3 - Easy navigation

#4 - Fast load times

Page 12: Increasing Conversion Friendly Mobile Landing Pages for Your Business

for increasingconversion

The headline#1 Tip

“Simple Email Marketing for Businesses”

“Keep in touch with your customers. Create, design and manage all your outgoing emails”

The message matchesFocusing on the things that matter

Clear Value Proposition#2 Tip

A promise of value to be deliveredThe primary reason visitors should take action on the page

“Start accepting credit cards today”

“2.75% per swipe, no additional fees, and next day deposits”

SquareBenchmark

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Does your business have a specific offer?

Does your business need conversion to your website?

Does your business have a e-commerce situation to make a sale?

is a great way to capture

interested customers for your business

‘A mobile landing page’

Page 14: Increasing Conversion Friendly Mobile Landing Pages for Your Business

Visit Us: www.meijun.ccTweet Us: @meijun

Email Us: [email protected]

ANY QUESTIONS?