Conversion Optimized Landing Pages: From Inspiration to Analytics (Guide)
Increasing Conversion Friendly Mobile Landing Pages for Your Business
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21-Oct-2014 -
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Transcript of Increasing Conversion Friendly Mobile Landing Pages for Your Business
Increasing Conversion Friendly
Mobile Landing Pages for Your Business
Why you need a mobile landing page?
How Location & Small Screen Size
Impact Search Behavior On Mobile Devices
Improving conversions with mobile landing pages
Name : Meijun
Email : [email protected]
Here are things you should know about a mobile landing page
What is a landing page?Landing pages vs. homepages
What can landing pages be used for?...
CONVERT
after clicking your ads and links so it is designed to be easy to read on a small screen. Any page that you direct traffic to is considered a landing page.
Any page on a website where traffic is sent specifically to prompt a certain action or result.
By copyblooger.com
What is ‘A mobile landing page?’
Mobile landing pages reduce the loss of mobile visitors.
The first page a visitor sees
What are landing pages used for?
These can be used to collect personal informationGiving information on issues businesses might be interested in
Newsletters with tips related to your area of
subject matter expertise
Subscription to receive ongoing content via email
Reports/Whitepapers with important industry facts and statistics
Ebooks for comprehensive guides about
different aspects of your business
Podcasts for people who like to
listen & learn during a commute or workout
Do I really need separate landing pages for mobiles?
YESA landing page is optimized to fit and work smoothly on a mobile device.
This means you might have potential customers through SEO, links In email,
banner ad, and etc.
Reasons why you need tocreate and use landing pages
Local Content
Social Content
Smart Content
The site which has lots of local content can rank higher when people search locally and on mobile devices
Deepening the connection by sending your Twitter and Facebook
connections to landing pagesAddressing the specific market, product or
key content segments for your business that
you can have the bridge people to the specific types of content they desire
3
MobileWebsites
are mobile-friendly like ‘responsive web design’
Only a single action for your visitors to take
For ‘more general purpose’
to encourage exploration
BenefitsCompared to the typical homepage,
landing pages help you focus your attention on your offer much more effectively.
Aiming at overall brands and corporate values
Clear intentions what you are supposed to do on this page
are specifically developed for mobiles
For one purpose ‘only’
A mobile landing page
Mobile friendly website
Lead generation landing pages - Unbounce Click-through landing pages - HootSuite Pro
Potential customers submit their email address to get information then businesses try to convert lead into a customer
Commonly used for ecommerce, making them ready to purchase, before pushing them further down the funnel. Many includes a video element for showing an engaging product overview.
The goal of a mobile landing page is to convert site visitors into
“Leads” or “Sales”
Examples
Examples of lead generation landing pages
Los Angeles dentist
Including contact number, it makes its phone number a large part of its branding
LivingSocial
Focusing only on getting the user’s email address
You can see not only on the web, but on the mobile
The easiest way to create a landing page for smartphones and tablets is to build it
by using a template
How Can I create a landing page
Don’t forget A/B testing!Having five or six friends spend 15 minutes testing the functionality
and you might find as much as 80% of the times needing to be fixed will be revealed
How to design ‘a mobile landing page’
MOBILE COMMONS
#2 – User friendly
#1 - Keep it simple
#5 – Call to action button
#3 - Easy navigation
#4 - Fast load times
for increasingconversion
The headline#1 Tip
“Simple Email Marketing for Businesses”
“Keep in touch with your customers. Create, design and manage all your outgoing emails”
The message matchesFocusing on the things that matter
Clear Value Proposition#2 Tip
A promise of value to be deliveredThe primary reason visitors should take action on the page
“Start accepting credit cards today”
“2.75% per swipe, no additional fees, and next day deposits”
SquareBenchmark
Does your business have a specific offer?
Does your business need conversion to your website?
Does your business have a e-commerce situation to make a sale?
is a great way to capture
interested customers for your business
‘A mobile landing page’