INBOUND Bold Talks Johnny Earle aka Johnny Cupcakes
237
hello, my name is @johnny cupcakes
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Transcript of INBOUND Bold Talks Johnny Earle aka Johnny Cupcakes
hello,
my name is
@johnny
cupcakes !
do more
of what
makes you
happy !
→ johnny cupcakes ←
says
• http://www.pedrheumonlinejournal.org/nov-dec/Images/figure2.jpg
100 packs of candy 2 times a day.
200 packs of candy
x $1. = $200. per day.
$200. per day x 5 days
= $1,000. cash per week.
!
excessive
!
-videogames
-social media
-youtube
-television
-gf/bf-ing
-partying
!
• √
keep
positive
:)
people
thrive off
of new
experiences
so much
that they
are willing
to camp out
for days
my concept
is strange
!
but strange
is good
strange is
important
it sets you
apart from
the rest
what are
12+ things
that make
you unique?
people have too
many options.
!
!
why will they
take a risk with
you?
packaging
good
packaging
doesn’t get
thrown
away
every time a
person supports
my brand
!
i want them to
feel like it’s
their birthday
building a community
279 Newbury
Street
Boston, MA
400+ customers
lined up
foreverrrr
foreverrrr
rrrrrrrrrr
rrrrrrrrrr
rrrrrrrrrr
rrrrrrrrrr
rrrrrrrrrr
rrrrrrrrrr
with no
traditional
advertising
even kids
that used to
make fun of me
were in line with
$$$
wait...
you don’t
sell
cupcakes? !
Johnny
Cupcakes
!
Los Angeles,
California
dont rush !
!
first
impressions
are
everything
don’t get
bummed
out
if you go
broke
you have to
spend an arm
and a leg
to make more
arms and legs
customers
camped out
4 DAYS
ahead of
time
Johnny
Cupcakes
!
London, UK
luck has nothing
to do with it
stop making
excuses
&
start making
stuff
real success
is being happy
doing
what you love
→ johnny cupcakes ←
says
