JOHN BUYACHEK Sales Director702.248.1565 ext. 227jbchek@ggbmagazine.com

FLOYD SEMBLER Business Development Manager480-231-8433fsembler@ggbmagazine.com

For information or questionsregarding ad sales contact:

Casino Style magazine is an annual publication focused on non-gamingamenities in today’s casino resort. Because we believe that design is at the heart of every casino experience, Casino Style covers not only the architecture, design and construction of gaming properties around the world, but encompasses every aspect of the guest experience:

Casino Style looks at non-gaming customers, what attracts them to yourproperty, what marketing seems to work best, and how analytics arechanging the way casino resorts operate.

Casino Style is published to coincide with the dates of Global GamingExpo (G2E) and its co-located trade show and conference, the IntegratedResort Experience. With an indefinite shelf-life, Casino Style is the go-toguide for trends that shape the future of the casino resort experience.

BONUS DISTRIBUTION:Casino Style is distributed to morethan 25,000 attendees of G2E andthe Integrated Resort Experience.

PUBLICATION DATE:September 2016

SPACE DEADLINE:August 13, 2016

MATERIALS DEADLINE:August 19, 2016

CIRCULATION & DEADLINES

*FULL PAGE - PREMIUM POSITION: $4,125

*FULL PAGE: $3,750

TWO-THIRDS PAGE: $2,650

HALF PAGE: $2,250

ONE-THIRD PAGE: $1,750

ADVERTISING RATES

• Food & Beverage• Hotel Operations• Nightlife & Bars• Entertainment Options• Casino Design

• Meetings & Conventions• Shopping & Retail• Pools & Spas• Franchise Opportunities• Other Non-Gaming Amenities

INAUGURAL EDITION • OCTOBER 2016

*Full page ads include a one-third page product in our “Spotlight on Style” section.Contact your representative for special pricing on two-page advertising spreads.

Casino Style is a 4-color, glossymagazine printed annually. Mailed withthe October issue of GGB magazine(Global Gaming Business), Casino Stylereaches more than 15,000 executivesin the global casino and hospitalitymarket. In addition, Casino Style willbe included in a special mailing to all of the purchasing departments of everyNorth American gaming property.

ngised

riahconisacdnihebecneicsehT

NGISEDRIAHC

taeSaekaTTa

pmocmtahthThtiwtahTwollaalnlliwtnemWemot

NOTSERPEIROJRAMYB

CSSC

nisemagoedivcihpaap

rgylhgihevititep

—gniyaaylpnodesiaair

neebevahslaalinnel

lim

semagehterutaeffe

otdeenlliwonisa

ceh .reyaaylptolsdlo-ra

ey-06a

etatibahocotelba

ebtonlliwecneire

pxe

.ecneirepxeeuqin

uaevaahotlaalinnel

limaw

tahtstnemgesnidengis

edebotdeen

onisaceht,erutuffu

raenehtnI.yaaydotst

-gesevitcnitsidevi

ffiotnisonisacngisede

W.setatSd

etinUehtnisre

waeblliwtI

iyllacitsard lliwsonisaC

CIRBAFFA

.dlrowwenelohw

yrevetsomlan gnigna

hceb

REVEROFC

8791Iblthinn eVVeogaagsraeYYe.ytivitcafo agaecno

lliwsonisaC gnitekrar

motsnoitarepo morffr,yaaywyreve gnignaanhceblli

w elohwwhaeblliwtA

elliMnlliwhTpehthcihwwhpmoc

knAlP8 erutaeffetondidsage retneceh

temocebnia

.g otngisedotgninnalp

m tsomlaalniyllaalcitsasrdg sonisaC.dlrrlowwene

istahtredisnocot

strats ehtsasenihcamg

nimag atsdeenlliwsoni

saC.sdneirffr hthtiwwitcaacretnidnaankaakeps wyehttu

b,relaaledahtiw ottnaanwtonthgimsrelbmaam

glaalinneretniero

m,laalicoseromebo

tdeenhginehte

caaclperot,aeraargnimaamgeh .levelllik

ss’reyaylpmretedta

hwwhemoserasezirpeh

thmagoediv

cihpaaprgylhgih,ev

ititep

lliwsonis ehtmorffr lliwsecap -irepxe-t

,sbulcthgin

.enohegnanhcosuoegro

.ruohctaaWieh

signittdlrowepu-dna

riehotdeenlli

kaakepso.evveitcaacr,bulcclth

ybdenim ni,sem

ehtnisremotsuc

wennoillim08esehtf

oegatnavdaekat

otdetarepodnadetekra

m,dengi

sedsionisac

ehtfi

,bulcthginehtemoceb

niagaecnolli

wonisaceht,rre

dloworgsl

ainnellimehtsA

.on

-isacehtniebsyawladluohs

bulcthginehttah

tthguoht

srenwoonisac

ehT.eunevA

nomraHno”noitalibuJ

“,bulcth

ginlaertsrif

s’yticehtdenepoaknAl

uaP

,8791nI.sbu

lcthginynaerut

-aeftondidsag

eVogasraeYYe

.ytivitcafore

tnecehtemocebniagaecnolli

wsonisaC

.gnitekramotsnoi

tarepoot

ngisedotgninnal

pmorf,yyaw

yrevetsomlaniyllac

itsard

GNITEVIR

.dlrowwenelohw

aeblliwtI

ow

C

-sucwennoillim08eseht

foegatnavdaekaakt

otdetarepo

dnadetekram,de

ngisedsionisaceh

t

fi,bulcthgineht

emocebniaaigaecnol

liw

onisaceht,redlo

worgslaalinnellime

htsA.onisa

cehtniebsyaaywlaaldluohs bulcthgin

ehttaathtthguoht

srenwoonisacehT

.eunevAA nomraHno”noitaatlibuJ“,b

ulc-thginlaal

ertsriffis’yticehtdenepo

aknAluaP,8791

nI.sbulcthginyna

saC.dlrrlowehtdnaeffeilfo

srednoffrsemehtt

nereffefffidotniegna

hcpsgnimaam

gesehT.secapsec

netsum,ee

s-tsum,luffuituaeb

tubnkrrkad,d

uolebtonlliwso

nisaChptrams

riehthtiwtcaretniro

tytilibaehtevaavhtaathtsecaps ogebotdeenlliw

sonisaC ohyrevednaantsot

uoysksa htdnagnikoms

weneht istahtredisnocot

strats

tsrabnisnoitavonnI EHTGNISIARRA

Iaeffetondids

ageVVeoga aecnolliwsonisa

C .gnitekrrkamotsnoi

t revetsomlaalniyllaalc enelohwwhaeblliw

t

worgslain

-nellimehtsA.onisa

ceht niebsyawla hsbulcthgin tahtth

guoht enwoonisac ehT.eunevA

nomraH ”noitalibuJ“ ginlaertsrif oaknAl

uaP ginynaerut eVogasra

eYYe ehtemoceb wsonisaC noitarepoot lpmorf,yya

w niyllacitsard lliwsonisaC

ngisedlooRABE

NAMLEETSLUAPPAYBB

tolsdlo-raey-06a

htiwetatibaabhocote

-epxetahT.ecneire

pxeeuqinuaevaah

otlaal

stnemgesnidengis

edebotdeenlliw

onisa

nI.yaaydotstnemgesevitc

nitsideviffiotni .setatSd

etinUehtnisr

08esehtfoegatn

avdaekaktotdetare

podnsionisac

ehtfi,bulcthgine

htemoc

-isaceht,redloworgslaali

nnellimehtsA.o

dluohsbulcthgin

ehttahtthguohtsr

enw

nomraHno”noitalibuJ“,b

ulcthginlaaler

aknAluaP,8791

nI.sbulcthginyna

erutat

sraeY.ytivitcaacforetnec

ehtemocebniaga

.

-arepootngisedot

gninnalpmorffr,yaaywyrry

-itsardgnignahce

blliwsonisaC.dl

rowwe

no,bulcth

g s’yticehtdenep ,8791nI.sbu

lcth -aeftondidsag

e .ytivitcafore

tnec niagaecnolliw .gnitek

ramots ngisedotgninnal yrevet

somlan gnignahceb

.reyaaylp elbaebtonlliwe

cneir ainnellimawollaaltaht aceht,erutuffuraeneht sonisacngisede

W remotsucwennoillim nadetekraarm,dengis

ed cebniagaecnolliwon nisaceht

niebsyaaywlaal oonisac

ehT.eunevAAv tsriffis’yticeht

denepo aeffetondidsageVVeoga

ndluohehtt

sre

5102NGISEDONISAC72.reyaaylp

2016 EDITORIAL SCHEDULE

COVER

FEATURES

COLUMNS

DEPARTMENTS

Entertainment Today: The wide variety of choices for casino entertainment /marketing directorsSidebar: Tom Cantone: The Father of Casino Entertainment

Design StyleFood & BeverageProcurement

Building Excitement: Review of upcoming and current projects Style Spotlight: Unique ideas and products, non-gaming promotionsand campaigns, gathering places, casino landscapingEnd Game: Highlight of best non-gaming development of the year

Nightclubs and Lifestyle: Getting the most out of casino nightclubs, theaters, lounges and dayclubs. Sidebar: Top 5 Casino Bars

Franchise, Celebrity or Owner/Operator:Restaurant thoughts in integrated resorts Sidebar: Tips from a Celebrity Chef

Shop Around the Clock: How retail can redefine an integrated resortCase Study: How One Casino Incorporates Retail

Dress to Impress:Why uniforms are an essential element of a casino brand and how they complement interior design

Revenue Management Technology: Getting the Best Price, ROI, ADR Sidebar: Non-Gaming Technology and How to Use It

Casino Style Q&A: In our roundtable with casino architects we explorewhy a solid non-gaming strategy is a no-brainer in today’s casino industry

26 CASINO DESIGN 2015

Studio City to transform Macau marketwith massive non-gaming attractions

That’s Entertainment

t’s not a complete coincidence that the Chinese gov-ernment crackdown on corruption has stymied theVIP business in the Macau casinos. For years, theMacau government has been urging the casino compa-

nies to de-emphasize the VIP market and focus on the massand premium mass (the visitors that fall between middle classand “whales”) by developing non-gaming attractions. But it proved difficult to convince casinos to turn theirback on 70 percent of their gaming revenues. So when aChinese edict to reduce corruption on the mainland spilledover into Macau, the casino companies had no choice but tosharpen their focus on the mass market. In reality, however, the Cotai casinos have always fea-tured more than just gaming. The first, the Venetian, offersmassive MICE facilities and retail. Later, Galaxy and City of

Dreams added entertainment and other features like upscalehotel suites and innovative pools. But there has been nothing in Macau like Macau StudioCity, a property largely owned by Melco Crown Inter-national, which also owns City of Dreams and Altira inMacau. Studio City is poised to redefine what it means todevelop non-gaming attractions. Just a few years ago, Melco Crown rescued the dormantproject, which ground to a halt because of financial road-blocks in the first frenzy of Macau development. But outsideof the foundation and the projected entertainment theme,Melco Crown Co-Chairman Lawrence Ho changed the orig-inal plans for Studio City, and transformed the project into aglittering $3.2 billion Hollywood movie set. “Since Melco Crown Entertainment became involved

BY ROGER GROS

I

with Studio City, we have ambitiouslyplanned and developed the property toengage the much broader group of leisureentertainment seekers who want emotion-ally engaging experiences that they canshare with friends and family,” says JDClayton, the president of Macau StudioCity. “This vision of Mr. Ho has broughta new life to Studio City.” Gary Goddard’s Goddard Group wasnamed the lead design firm, and alongwith the architect of record, Leigh &Orange, the two companies collaboratedin bringing Ho’s vision to life. “When Melco-Crown became themajority owner in the project, LawrenceHo decided that the previously designed‘contemporary steel and glass building’ didnot really communicate the idea of a desti-nation that was to be about entertainment,nightlife, recreation and fun,” Goddardexplains. “As a fan of cinema in all itsmany forms, Mr. Ho decided the newresort should be iconic in a way that wouldcreate excitement for visitors to Macau. Hewanted a destination that would draw itsinspiration from the world of motion pic-tures and entertainment. And he wanted anew resort that would become Macau’snext ‘must-see’ destination. “The only thing we were asked toretain was the basic foundation, as the steelwas already being installed on site. So wekept the foundation, but then set about

creating an all-new approach to thedesign. Our goal was to create some-thing that would be immediatelyiconic, meaning that it had to bedifferent than anything else inMacau, and ideally, anything elsein the world. So we looked to clas-sic motion pictures and decided tocreate something that would, like thegreatest movies in history, be an epicand larger than life in every way. “We set about creating a designfor Studio City that would recall thepower and energy of the silver screenwith a number of unique elementsthat would echo our memories fromevent movies of the past and present.”

Jettisoning Junketsn what would have been heresy a fewshort years ago, Ho decided to forgo

the VIP rooms that had been standardin every casino in Macau. “We steered away from the VIP mar-ket a long time ago,” he told the MacauDaily Times. “I think we are the secondleast reliant on VIP customers out of thesix concessionaires. The VIP contributionto our overall group, even before StudioCity, was less than 10 percent, so that isnot that important to us at the moment.” The thorny question of how manytable games would be granted to Studio

City was resolved just days before openingwhen the government approved 250tables at the property. While it fell shortof the 400 that had been requested, it was100 more than was granted to the secondphase of Galaxy when it opened last May(Galaxy was granted an additional 100tables at the same time the Studio Cityallotment was announced). However, Howill be forced to renegotiate loan terms,which required 400 tables.

I

casinodesignmagazine.com 27

Studio City’s grand opening was a star-studded event: (at left)Melco Crown Entertainment Co-Chairman Lawrence Ho withwife Sharon and James Packer, with girlfriend Mariah Carey;Actors Leonardo DiCaprio and Robert DeNiro with directorMartin Scorsese; Celebrity chefs make a toast

C 11/11/15 9:56 PM Page 27

2 Page SpreadBleed 17 x 11 1/8 (17 x 11.125)Trim 16 3/4 x 10 7/8 (16.75 x 10.875)Live 16 x 10 1/8 (16 x 10.125)Non-bleed 16 x 10

Full PageBleed 8 5/8 x 11 1/8 (8.625 x 11.125)Trim 8 3/8 x 10 7/8 (8.375 x 10.875)Live 7 5/8 x 10 1/8 (7.625 x 10.125)Non-bleed 7 5/8 x 10 (7.625 x 10)

1/2 Horiz. 2 Page SpreadBleed 17 x 5 1/2 (17 x 5.5)Trim 16 3/4 x 5 3/8 (16.75 x 5.375)Live (16 x 5)Non-bleed 16 x 4 7/8 (16 x 4.875)

2/3 VerticalBleed 5 1/2x 11 1/8 (5.5 x 11.125)Trim 5 3/8 x 10 7/8 (5.375 x 10.875)Live 5 x 10 1/8 (5 x 10.125)Non-bleed 5 x 10

Junior PageNon-bleed 5 x 7 7/16 (5 x 7.4375)

1/2 HorizontalBleed 8 5/8 x 5 1/2 (8.625 x 5.5)Trim 8 3/8 x 5 3/8 (8.375 x 5.375)Live 7 5/8 x 5 (7.625 x 5)Non-bleed 7 5/8 x 4 7/8 (7.625 x 4.875)

1/2 VerticalBleed 4 3/8 x 11 1/2 (4.375 x 11.125)Trim 4 1/8 x 10 7/8 (4.125 x 10. 875)Live 3 5/8 x 10 1/2 (3.625 x 10.5)Non-bleed 3 6/8 x 10 (3.75 x 10)

1/3 SquareNon-bleed 5 x 4 7/8 (5 x 4.875)

1/3 VerticalNon-bleed 2 3/8 x 10 (2.375 x 10)

AD SPECS

• PDFs preferred, Print Optimized: Documentsize must include crop marks offset 15 pts and1/8-inch bleed for all ad bleed pages. Fonts andimages must be embedded. (All images and textCMYK and 300 dpi at final size.) We onlyaccept Adobe postscript fonts. ColorManagement must be turned off. Compress fileswith Automatic Compression and Quality Set to

Maximum. (Acrobat 4 or 5, and 6 compatible,resolution at 2438.) Color proof must be pro-vided. (Without color proof, publisher cannot beresponsible for the outcome of the ad colors).

• Email/FTP Submission: If under 25 MB,email to rross@casinoconnection.com. If over25 MB, an FTP site is available. Please emailRobert Rossiello at rross@casinoconnection.comfor the FTP instructions.

• All page layouts, images and art should bebuilt in: QuarkXpress 4.0 or higher, AdobeIllustrator 6 or higher, Adobe Photoshop 5 orhigher. (We cannot accept ads built in CorelDraw, Microsoft Publisher, Microsoft Word,Excel or PowerPoint.)

• With all ads, please include publicationname, advertiser’s name, ad size and a contact’sphone number.

AD SUBMISSION GUIDELINES