Media Kit2016

Official Publication of the American Gaming Association

Global Gaming Business

The MagazineGGB magazine is the gaming industry’s most com-prehensive trade publication. Designed to serve thecommunication needs of the international casinoindustry, GGB offers a mix of news, features, trendanalysis, expert columns, legislative updates, Wall Streetfinancial data, executive interviews and operational effi-ciencies, with a greater emphasis on the supplier/tech-nology side of the industry.

GGB is truly world-wide, with coverage of all segments of the casino industry—commercial casinos,Native American gaming, government-operated casi-nos, riverboat casinos, racinos, online casinos, suppliers,regulators and gaming commissions.

As the official publication of the American GamingAssociation and the Association of GamingEquipment Manufacturers, GGB relies on strategicrelationships with some of the most innovativegaming consulting companies for editorial con-tent and market data.

Above all, GGB is timely, objective and interesting,with an editorial style that is edgy—provocative,humorous, irreverent—but, ultimately, serious.

Reaching more than 15,000 casino execultives andgaming professionals each month, GGB is the “voice”of the international casino industry.

• GGB is a 4-color, glossy magazine (8.5” x 11”) printed 12 times per year.

• GGB reaches more than 15,000 executivesin the global casino market—including operators, manufacturers and distributors.

• GGB reaches key ancillary industriessuch as lodging, pari-mutuels, lotteryand entertainment.

• GGB mails 1,000 copies of each issue to the major gaming properties in the U.S.

Circulation & Format IndustryRelationships

GGB OnlineLink your website with ours via banners andbuttons to give yourself additional exposure(www.ggbmagazine.com). And reach the high-est-level executives by advertising on the indus-try’s only weekly online e-magazine, GGB News(ggbnews.com).

In addition GGB offers custom eblasts, soyou can get your message across to a database ofover 14,000 casino executives and professionals.

Other ProductsUnder the GGB brand, the company offersGGB News, a subscription-based e-news magazine; Casino Design maga-zine, an annual supplement dedicated to theart and science of casino architecture anddesign; Tribal Government Gaming, anannual supplement designed to be thedefinitive resource on Native Americangaming and G2E Preview, an annual look atthe gaming industry’s most important event.

John BuyachekDirector of Sales & MarketingTEL: 702-248-1565 ext. 227jbchek@ggbmagazine.com

Floyd SemblerBusiness Development ManagerMOBILE: 480-231-8433fsembler@ggbmagazine.com

For

Advertising

Please

Contact:

• GGB is the only official publication of the AmericanGaming Association.

• GGB is an official publication of theindustry’s premier trade show, Global Gaming Expo (G2E),and Asia’s most important trade show, G2E Asia.

• GGB is the Official North American Publication ofthe Association of Gaming Equipment Manufacturers.

• GGB has a strategic partnership with the National Center for Responsible Gaming.

Reach

More than

15,000 Casino

Executives

Each Month!

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4-COLOR ADVERTISING RATES (MONTHLY NET IN $USD)

Magazine trim size 8.375 x 10.875. For bleed ads, add 1/8” (.125) on all sides from trim and/or the 2/3 V (top,sides & bottom), 1/2 H 2 page spread, and 1/2 H, (sides & bottom).

Size (all prices net) 12x

Two-page Spread $7,100

Full Page $3,550

1/2 Horiz. 2 Page Spread $4,060

2/3 Vertical $2,600

Jr. Page or 1/2 Page Horiz. $2,030

1/3 Vertical or Square $1,520

1x

$8,350

$4,175

$4,840

$3,085

$2,420

$1,770

3x

$7,900

$3,950

$4,720

$2,950

$2,325

$1,695

6x

$7,760

$3,880

$4,420

$2,845

$2,210

$1,645

RATES & SPECS 2016

Global GamingBusiness Magazine

2 page spreadBleed 17 x 11 1/8 (17 x 11.125)Trim 16 3/4 x 10 7/8 (16.75 x 10.875)Live 16 x 10 1/8 (16 x 10.125)Non-bleed 16 x 10

Full PageBleed 8 5/8 x 11 1/8 (8.625 x 11.125)Trim 8 3/8 x 10 7/8 (8.375 x 10.875)Live 7 5/8 x 10 1/8 (7.625 x 10.125)Non-bleed 7 5/8 x 10 (7.625 x 10)

1/2 Horiz. 2 page spreadBleed 17 x 5 1/2 (17 x 5.5)Trim 16 3/4 x 5 3/8 (16.75 x 5.375)Live (16 x 5)Non-bleed 16 x 4 7/8 (16 x 4.875)

2/3 VerticalBleed 5 1/2x 11 1/8 (5.5 x 11.125)Trim 5 3/8 x 10 7/8 (5.375 x 10.875)Live 5 x 10 1/8 (5 x 10.125)Non-bleed 5 x 10

Junior pageNon-bleed 5 x 7 7/16 (5 x 7.4375)

1/2 HorizontalBleed 8 5/8 x 5 1/2 (8.625 x 5.5)Trim 8 3/8 x 5 3/8 (8.375 x 5.375)Live 7 5/8 x 5 (7.625 x 5)Non-bleed 7 5/8 x 4 7/8 (7.625 x 4.875)

1/2 VerticalBleed 4 3/8 x 11 1/2 (4.375 x 11.125)Trim 4 1/8 x 10 7/8 (4.125 x 10. 875)Live 3 5/8 x 10 1/2 (3.625 x 10.5)Non-bleed 3 6/8 x 10 (3.75 x 10)

1/3 SquareNon-bleed 5 x 4 7/8 (5 x 4.875)

1/3 VerticalNon-bleed 2 3/8 x 10 (2.375 x 10)

Millimeters | 2 page spreadBleed 431.8 x 282.575Trim 425.45 x 276.225Live 406.4 x 257.175Non-bleed 406.4 x 254

Millimeters | Full PageBleed 219.075 x 282.575Trim 212.725 x 276.225Live 193.675 x 257.175Non-bleed 193.675 x 254

Millimeters|1/2 Horiz. 2 pg. spreadBleed 431.8 x 139.7Trim 425.45 x 136.525Live 406.4 x 127Non-bleed 406.4 x 123.825

Millimeters | 2/3 VerticalBleed 139.7 x 282.575Trim 136.525 x 276.225Live 127 x 257.175Non-bleed 127 x 254

Millimeters | Junior pageNon-bleed 127 x 188.9125

Millimeters | 1/2 HorizontalBleed 219.075 x 139.7Trim 212.725 x 136.525Live 193.675 x 127Non-bleed 193.675 x 123.825

Millimeters | 1/2 VerticalBleed 111.13 x 282.58Trim 104.78 x 276.23Live 92.08 x 266.7Non-bleed 95.25 x 254

Millimeters | 1/3 SquareNon-bleed 127 x 123.825

Millimeters | 1/3 VerticalNon-bleed 60.325 x 254

AD SIZES

• Postal Mail Submission: All page layouts,images, art and fonts should be supplied on aMac-formatted CD or zip. (Color proof mustbe provided.) Send to: John Buyachek,Director of Sales, 901 American Pacific Dr.,Suite 180, Henderson, Nevada 89014.

• PDFs preferred, Print Optimized:Document size must include crop marks offset15 pts and 1/8-inch bleed for all ad bleedpages. Fonts and images must be embedded.(All images and text CMYK and 300 dpi atfinal size.) Color Management must be turnedoff. Compress files with AutomaticCompression and Quality Set to Maximum.(Acrobat 4 or 5, and 6 compatible, resolutionat 2438.) Color proof must be provided.

• Email/FTP Submission: If under 25 MB,email to cooley7@sunflower.com. If over 25MB, an FTP site is available. Please emailMonica Cooley at cooley7@sunflower.comfor the FTP instructions.

• All page layouts, images and art should bebuilt in: QuarkXpress 4.0 or higher, AdobeIllustrator 6 or higher, Adobe Photoshop 5 orhigher. (We cannot accept ads built in CorelDraw, Microsoft Publisher, Microsoft Word,Excel or PowerPoint.)

• All images and art should be 300dpi/150lpisaved as EPS or TIFF for the Mac and CMYKonly. If additional (PMS) color is used, pleasenote this when the ad materials are submitted.

• We can only accept Adobe postscript fonts.(We cannot accept forced and/or true type fonts.)Without color proof, publisher cannot beresponsible for the outcome of the ad colors.

• With all ads, please include publicationname, advertiser’s name, ad size and a contact’sphone number.

ALL AD MATERIALS SUBMITTED TOGLOBAL GAMING BUSINESS

SHOULD BE FORMATTED AS FOLLOWS:

ANY QUESTIONS REGARDING AD SALES, PLEASE CONTACT:

JOHN BUYACHEKDirector of Sales & Marketing702-248-1565 x227 office

702-210-8787 mobilejbchek@ggbmagazine.com

FLOYD SEMBLERBusiness Development Manager

480.231.8433 mobilefsembler@ggbmagazine.com

For questions regarding production please email Monica Cooley at cooley7@sunflower.com.

QUESTIONS REGARDING AD SALES, PLEASE CONTACT

Cost per page view will be capped at 20,000 page views.

Ask your representative for more information regarding E-BLASTadvertising opportunities and SPECIAL DROP-DOWN ad banners.

Weekly analysis will be made available for page views and tracking.

GGB MAGAZINE WEBSITE ONLY (Rates per month)

728 x 90 (Leaderboard banner)• $3,250 exclusive• $650 to rotate with 5 other advertisers + $15/1K page views

728 x 90 (Footer banner)• $1,000 exclusive• $250 to rotate with 5 other advertisers + $15/1K page views

300 X 250 (Top square)• $3,250 exclusive• $650 to rotate with 5 other advertisers + $15/1K page views

300 X 250 (2nd square)• $2,700 exclusive• $575 to rotate with 5 other advertisers + $15/1K page views

GGB MAGAZINE & GGB NEWS SITES (Combo Rate)

120 x 240• $550 month both sites + $15/1K page views

120 x 90 • $250/month both sites + $10/1K page views/site

GGB MAGAZINE OR GGB NEWS WEBSITES

120 x 240• $375 month per site + $15/1K page views 120 x 90 • $150 month per site + $10/1K page views

2016

Global Gaming Business

GGB has the total package. Advertise on theGGB Magazine and GGB News websites to reach

land-based and online gaming decision makers.Weekly and monthly content updates attract a

multitude of new and returning visitors every day.

All files should be submitted in RGB color, 72dpi resolution in JPEG,GIF, or SWF format. Ad may be animated, with a maximum of two full

animation sequence repeats with each page refresh.

John BuyachekDirector of Sales & MarketingTEL: 702-248-1565 ext. 227jbchek@ggbmagazine.com

Floyd SemblerBusiness Development Manager

MOBILE: 480-231-8433fsembler@ggbmagazine.com

Online Rates & Specs

AdvertiseOn BothWebsites & Save!