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IN-STREAM BEST PRACTICES:

VIDEO CAMPAIGNS THAT DRIVE SUCCESSTODD PASTERNACK - DIRECTOR, CREATIVE TECHNOLOGY

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IN-STREAM BEST PRACTICES

• ASK QUESTIONS

• FOLLOW @POINTROLL

• TWEET ALONG #PRVIDEO

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THREE STEPS TO STREAMLINE YOUR IN-STREAM VIDEO

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Interactive

Dynamic

STEP #1: CHOOSE TYPE OF IN-STREAM

THREE STEPS TO STREAMLINE YOUR IN-STREAM VIDEO:

Standard

Interactive/Dynamic

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THREE STEPS TO STREAMLINE YOUR IN-STREAM VIDEO:

Direct Response Brand Awareness

STEP #2: CHOOSE CAMPAIGN OBJECTIVE

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THREE STEPS TO STREAMLINE YOUR IN-STREAM VIDEO:

End CardBottom OverlaySide Bar Overlay

STEP #3: CHOOSE LAYOUT

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STANDARD IN-STREAM

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STANDARD IN-STREAM

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WHAT IS IT?

• Extend the reach of your Digital Marketing Campaigns with the largest reach for video advertising.

WHATS THE VALUE?

• Use geo, sequencing rules, rotations and day-parting while delivering your video cross-device.

WHAT CAN I MEASURE?

• Video Impressions/Starts • Full Quartile Tracking • Video and Companion Clicks • Additional 3rd Party Tracking

WHAT YOU NEED TO GET STARTED

• Video Asset • Companion creative (static or Flash based on Publisher specs) • Click thru URL • Additional 3rd Party Tracking (if need-be)

STANDARD IN-STREAM

STANDARD IN-STREAM

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STANDARD IN-STREAM

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INTERACTIVEIN-STREAM

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INTERACTIVE IN-STREAM

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INTERACTIVE IN-STREAM

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WHAT IS IT?

• Overlay your video with an interactive lower-third creative. On roll-over or click on the overlay, your video pauses and the overlay expands filling up the video player with a rich, engaging experience. When the viewer closes the expanded creative, your video resumes until completion. Or keep the whole experience in the overlay itself, video itself or an end card.

WHATS THE VALUE?

• All the benefits of non-interactive pre-roll, plus increased engagement through any rich media feature like polls, interactive video, games and more. Pause your video content while a user interacts with the overlay or end card.

WHAT CAN I MEASURE?

• Video Impressions/Starts • Full Quartile Tracking • Video and Companion Clicks • Interaction Rate • Completion Rate • Custom Activities • Implement Additional 3rd Party Tracking

WHAT YOU NEED TO GET STARTED

• Video Asset • Interactive Overlay asset in both closed and expanded states • Companion creative (static or Flash based on Publisher specs) • Click thru URL • Additional 3rd Party Tracking (if need-be)

INTERACTIVE IN-STREAM

INTERACTIVE IN-STREAM

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DYNAMICIN-STREAM

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DYNAMIC IN-STREAM

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WHAT IS IT?

• Dynamically assemble your In-Stream creative based on weather feeds, local product and store information, and more.

WHATS THE VALUE?

• Create a relevant and tailored video experience for viewers based on where they are.

WHAT CAN I MEASURE?

• Video Impressions/Starts • Full Quartile Tracking • Video and Companion Clicks • Interaction Rate • Completion Rate • Custom Activities • Implement Additional 3rd Party Tracking

WHAT YOU NEED TO GET STARTED

• Video Asset • Interactive Overlay asset (both closed and expanded states) • Companion creative (static or Flash based on Publisher specs) • Click thru URL • Additional 3rd Party Tracking (if need-be) • Feed, database, or API to access dynamic data (PointRoll can even help create one for you)

DYNAMIC IN-STREAM

INTERACTIVE IN-STREAM

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HYBRIDIN-STREAM(BOTH INTERACTIVE & DYNAMIC)

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HYBRID (INTERACTIVE AND DYNAMIC) IN-STREAM

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HYBRID (INTERACTIVE AND DYNAMIC) IN-STREAM

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HYBRID (INTERACTIVE AND DYNAMIC) IN-STREAM

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WHAT IS IT?

• Get the best of both worlds using dynamic content within an interactive In-Stream creative

WHATS THE VALUE?

• Serve the right message at right time to the right user within an interactive user experience. Get viewers to spend more time with your brand by giving them relevant content and measurable interactive elements.

WHAT CAN I MEASURE?

• Video Impressions/Starts • Full Quartile Tracking • Video and Companion Clicks • Interaction Rate • Completion Rate • Custom Activities • Implement Additional 3rd Party Tracking

WHAT YOU NEED TO GET STARTED

• Video Asset • Interactive Overlay asset (both closed and expanded states) • Companion creative (static or Flash based on Publisher specs) • Click thru URL • Additional 3rd Party Tracking (if need-be) • Feed, database, or API to access dynamic data (PointRoll can even help create one for you)

HYBRID IN-STREAM

HYBRID (INTERACTIVE AND DYNAMIC) IN-STREAM

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IN-STREAM VIDEO TAKE-OVER(A SOLUTION OPTION FOR PUBLISHERS WHO DON’T ACCEPT IN-STREAM)

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IN-STREAM PAGE TAKE-OVER

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WHAT IS IT?

• While not technically an In-Stream unit, this rich media format is an alternative when In-Stream video inventory is not available or you are working with a site that doesn’t accept Interactive In-Stream. The In-Steam Video Take Over will launch from any rich media ad without user initiation by opening a large video canvass from which users engage with video content. Interactive elements such as social sharing can be incorporated.

WHATS THE VALUE?

• This effective, easy to deploy and widely accepted video solution can be executed through a user initiated call to action or automatically launch upon initial page load. It provides a unique, cutting edge experience designed to the keep the viewer’s attention and increase brand engagement by incorporating interactive elements such as social sharing.

WHAT CAN I MEASURE?

• Video Impressions/Starts • Full Quartile Tracking • Video and Companion Clicks • Interaction Rate • Completion Rate • Custom Activities • Implement Additional 3rd Party Tracking

WHAT YOU NEED TO GET STARTED

• Video Asset • Companion creative (static or Flash based on Publisher specs) • Click thru URL • Additional 3rd Party Tracking (if need-be)

IN-STREAM VIDEO TAKE-OVER

IN-STREAM PAGE TAKE-OVER

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POINTROLL IN-STREAM RECOMMENDATIONS

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DIRECT RESPONSE

Include a call to action in the beginning of your video, letting the viewer know the value in exchange for their click.

BRAND AWARENESS

Highly entertaining video content and great storytelling have proven to work on T.V. for awareness campaigns and they’re going to work with In-Stream.

STANDARD IN-STREAM

POINTROLL IN-STREAM RECOMMENDATIONS

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DIRECT RESPONSE

You don’t need a lot of real estate to include interactivity when your objective is driving the viewer to a specific destination. Keep your creative within a non-expanding overlay.

Suggested Positioning:

• Sidebar Overlay• Bottom Overlay

Include rich interactive elements such as:

• Send to A Friend • Email Reminder • Calendar Reminder • Coupon Download • Newsletter Sign Up

Include social elements such as a click to:

• Facebook • Twitter • Pinterest • Google+

BRAND AWARENESS

Capture viewers and dive higher brand time by utilizing rich interactive elements and a larger creative canvas with an expanding overlay.

Suggested Positioning:

• Sidebar Overlay• Bottom Overlay

Include rich interactive elements such as:

• Photo Gallery / Product Carousel • 360 Product Views • Additional Video • AdChooser (user selected video)

INTERACTIVE IN-STREAM

POINTROLL IN-STREAM RECOMMENDATIONS

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According to PointRoll’s recent Video Benchmark Study: 78% of viewers completed 100% of interactive In-Stream ads,

compared to 64% who completed 100% In-Stream ads without interactive elements

Interaction rates for In-Stream ads were three times higher than in-banner ads

IN-STREAM EFFECTIVENESS

IN-STREAM EFFECTIVENESS

• Automotive

• Entertainment

• Consumer Goods Manufacturers

• Food & Beverage Manufacturers

• Consumer Electronics Manufacturer

• Consumer Goods Manufacturers

INTERACTIVE IN-STREAM

STANDARD IN-STREAM

TOP PERFORMING VERTICALS

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DYNAMIC IN-STREAM

POINTROLL IN-STREAM RECOMMENDATIONS

DIRECT RESPONSE

Use a Non-Expanding Overlay or End Card to control your campaign’s creative by delivering the right message with the right imagery at the right time to the right audience.

Dynamic can be as simple as swapping out a:

• Call to Action • Offer / Message / Pricing • Product Imagery • Closest Store Location

Suggested Positioning:

• Sidebar Overlay• Bottom Overlay • End Card

Target by:

• Geo • Day Parting • Control Groups

Delivery Rotation:

• Sequencing • Frequency Capping

BRAND AWARENESS

Use an Expanding Overlay or End Card to control your campaign by tailoring your messaging and creative to a specific target audience.

Dynamic can be as simple as swapping out a:

• Call to Action • Video • Background • Offer / Message / Pricing • Product Imagery • Multiple Store Location

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POINTROLL & IN-STREAM

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IN-STREAM CERTIFIED PUBLISHERS

BROAD REACH…AND GROWING

Connect with and engage your audience across an ever-expanding list of fully integrated publishing partners -- nearly all of the top 10 video properties in the US! Check out PointRoll’s comprehensive In-Stream Video Publisher Acceptance list to see the thousands of publishers running PointRoll In-

Stream. Have a site on your plan that’s not listed? Don’t worry! We’ll handle certification and testing quickly.

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POINTROLL AND IN-STREAM

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POINTROLL AND IN-STREAM

Video Summary Metrics

DEEP VIDEO INSIGHTS AND ANALYTICS

• Advanced Audience Analytics

• Unduplicated Reach/Frequency

• Click Through Rates

• Interaction Rate (Interactive Only)

• Custom Activities (Interactive Only)

• Video Starts

• Video Panel Impressions

• Video Quartiles

• Video Completion Rates

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POINTROLL AND IN-STREAM

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• .flv

• .mp4

POINTROLL AND IN-STREAM

FLASH VIDEO PLAYER

HTML5 VIDEO PLAYER

OTHER

• .m3u8

• .mp4

• .ogv

• .webm

• .3gp

• .wmv

• .ins

SUPPORTED VIDEO FORMATS

PointRoll supports delivery for In-Stream ads with the following video formats:

Video Submission Guidelines: http://bit.ly/K5rdr6Video Glossary: http://bit.ly/Kpzt7o

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LET’S RECAP

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There’s a lot of opportunity to connect with consumers usingIn-Stream video and some simple ways to get started.

LET’S RECAP

RECAP

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• CREATE

• PointRoll is ready to create/build/run your In-Stream campaign utilizing any of the In-Stream creative formats we’ve reviewed today!

• Standard In-Stream

• Interactive In-Stream

• Dynamic In-Stream

• Hybrid In-Stream

• In-Stream Video Page Takeover

POINTROLL MAKES IN-STREAM EASY

RECAP

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• MANAGE

• Dedicated team for all your campaign needs

• You focus on strategy and we'll do the rest

• Manage Publisher specs

• Pixel wrangling

• Creative support

• Buy media with PointRoll’s Included Publisher Partners

POINTROLL MAKES IN-STREAM EASY

RECAP

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• TARGET

• Reach the right audience with the right message at the right time

• PointRoll Video Insights, Analytics, Benchmarks

• “Your Brand Everywhere” across all display platforms

POINTROLL MAKES IN-STREAM EASY

RECAP

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Contact your PointRoll Account Rep today for further details on how to maximize your In-Stream video campaign’s success or email us at info@pointroll.com!

POINTROLL MAKES IN-STREAM EASY

RECAP

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THANK YOU