Important Mobile Trends for 2012
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Transcript of Important Mobile Trends for 2012
Important Mobile Trends for 2012
Handheld Librarian 2/1/12
Start with right attitude
Heavy D’slast Tweet
before his death
2012 Trend Concepts
Curation
Proximity/Location
ImageElement
Opportunity
‘If you stay ready, you don’t have to get ready’
The importance of staying current on tech trends
http://insights.iyogi.com/research/63-people-prefer-to-stay-connected-than-warm.html
Infographic by http://www.statista.com/ http://www.statista.com/topics/751/facebook/ via Mashable
“Rethinking Information Diversity in Networks”https://www.facebook.com/notes/facebook-data-team/rethinking-information-diversity-in-networks/10150503499618859
“The research suggests that Facebook isn’t the echo chamber that some might expect – online social networks actually increase the spread of novel information and diverse viewpoints.”
“The information we consume and share on Facebook is actually much more diverse in nature than conventional wisdom might suggest. We are exposed to and spread more information from our distant contacts than our close friends. Since these distant contacts tend to be different from us, the bulk of information we consume and share comes from people with different perspectives.”
Facebook increases information exposure
Infographic by Cartridge Save http://www.cartridgesave.co.uk/ Via http://mashable.com/2012/01/31/if-you-printed-facebook/
New era of massive social data
Archives data management records publishing costs models print history
http://on.mash.to/FBlibsandhistory
“The Future of History Is on Facebook”
We often learn about people through social networks - this can apply to historical figures too.
Librarians as community managers: Libraries as the brand, and these archives as the campaign in this instance.
iTunes Match dropped:Revolutionizing content access
“Spotify has now hit three million paying subscribers. That’s up from 2.5 million in November, when Spotify said it had 10 million active users and a 15 percent premium conversion ratio. Now Spotify says it is converting 20 percent to paid; it did not update the active-users count, though mathematics suggests it is 15 million.”
People are willing to pay for streaming content to mobile
“Users who are exposing their listening on Facebook are three times as likely to become paid subscribers.
“The vast majority of customers are paying 120 dollars, pounds or Euros every year, which is around twice the amount the average user purchases on a download service every year.”
http://paidcontent.org/article/419-spotify-not-throttling-americans-fancies-e-commerce-coldplay-illogical/
“Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period.” -Pew Internet And American Life Project http://www.pewinternet.org/Reports/2012/E-readers-and-tablets/Findings.aspx
“The number of Americans owning at least one of these digital reading devices jumped from 18% in December to 29% in January.”
Kindle Fire sales estimates raised to six million units. “We believe the lower hardware price will correlate with high e-book and video content attach rates.”“software attach rates correlate inversely with the hardware price” - analyst Jordan Rohan.http://allthingsd.com/20120130/wheres-the-fire-kindle-sales-pushing-six-million-for-the-quarter/#
1 million Kindle Fires sold each week in December - http://mashable.com/2011/12/16/amazon-kindle-fire-1-million-sold-each-week/
http://www.businesswire.com/news/home/20120124006782/en
•record quarterly revenue of $46.33 billion •record quarterly net profit of $13.06 billion •International sales accounted for 58 percent of the quarter’s revenue. •sold 37.04 million iPhones (128 % unit growth)•sold 15.43 million iPads (111% unit increase
Pilot program compared learning by iPad vs. print textbooks
http://mindshift.kqed.org/2011/01/a-new-tool-in-the-classroom-grabs-the-spotlight/
Middle School students given new way to access the curriculum were compared to control group using traditional textbooks in areas of achievement and attitudes about learning.
“..students using the HMH Fuse app were more motivated, more attentive in class, and more engaged with Algebra content relative to students using textbooks. This change in student behavior also resulted in markedly improved student test scores at the end of the school year.”
http://www.hmheducation.com/fuse/pdf/hmh-fuse-riverside-whitepaper.pdf
http://www.hmheducation.com/fuse/pilot-1.php
http://www.marketwatch.com/story/95-of-college-students-found-knos-digital-textbook-app-very-useful-and-will-use-it-again-pilot-tests-results-show-2012-01-25
http://www.apple.com/ibooks-author/
iBooks Author for publishing on the iPad
iPad iBooks textbooks http://www.apple.com/education/ibooks-textbooks/
There is no accounting
for the unexpected
http://www.apple.com/ibooks-author/
http://www.apple.com/education/ibooks-textbooks/
http://itunes.apple.com/us/app/ibooks/id364709193?mt=8
iBooks 2
http://www.youtube.com/watch?feature=player_embedded&v=4r7wHMg5Yjg
From meme to book
The piece’s unique benefits, Randall’s voice, would benefit form an interactive eBook.
Personalized visual based mobile magazines
http://allthingsd.com/20111206/in-your-hands-just-what-you-want-to-read/
Named Apple's iPad App of the year
iPhone app released in December, 2011 “has been downloaded more than one million times in its first week” - http://mashable.com/2011/12/14/flipboard-iphone-1-million/
Developed for the iPad, Flipboard Creates a visual magazine like experience for custom curated content
Key points:• Visual browsing
• Personal choice in content•Social and proprietary content
Opportunities won’t always stop to pose
“We’re in the media business, but we’re not necessarily a media company,” Costolo elaborated. “We don’t create our own content; we’re a distributor of content and traffic. We’re one of the largest drivers of traffic to other media properties, [namely] to other online web properties, even to films.”
http://mashable.com/2012/01/31/twitter-is-not-a-media-company-ceo-says/
“Twitter Is Not a Media Company, CEO Says”
http://www.mediabistro.com/alltwitter/could-twitter-predict-election-results-better-than-a-traditional-poll_b17369
“I really think 2012 is going to be the Twitter election,” Twitter CEO Dick Costolo
http://allthingsd.com/20120130/dick-costolo-2012-is-going-to-be-the-twitter-election/
“Twitter has already changed the nature of political discussion in the U.S. The news cycle, already pretty fast, has sped up another notch.”
http://allthingsd.com/20120130/dick-costolo-2012-is-going-to-be-the-twitter-election/
http://www.nfl.com/superbowl/46/live/tuesday
Music album recorded entirely with iPhone apps
http://www.youtube.com/watch?feature=player_embedded&v=y1EmNd-wWjw
Short film shot entirely on phones
“T-rays technology could help develop Star Trek-style hand-held medical scanners”
http://www3.imperial.ac.uk/newsandeventspggrp/imperialcollege/newssummary/news_20-1-2012-15-50-15
http://www.amazon.com/Star-Trek-Starfleet-Tricorder-Collectors/dp/B000E6A0GE
2011
2012
http://bits.blogs.nytimes.com/2012/01/30/obama-and-romney-campaigns-adopt-square-for-funding/
Mobile payments spreading
“In 2012, mobile payments could be the transformational technology…”
Why Pinterest is Important:We experience and consume so much visually and Pinterest gives us a way to share and make note of goals, plans, experiences, desires, with images from online or from our own lives
My boards
Experiment part 1: PinBoard for Professional projects
Experiment part 2: PinBoard for sharing news stories
http://pinterest.com/pin/171981279490024885/
Pinterest and infographics
Attribution ?
http://pinterest.com/pin/111323422008855539/
From same board - What better way to describe Pinterest than an infographic?
“Pinteresting Trend in Social Media”
By http://www.monetate.com/ http://mashable.com/2012/01/29/pinterest-retail-infographic/
http://www.ignitesocialmedia.com/social-networks/pinterest-demographic-data/
By http://www.monetate.com/ http://mashable.com/2012/01/29/pinterest-retail-infographic/
Invest time in planning
before setting out
http://bit.ly/pinterestforinfo
Some suggestions:•Bookmark resources •Books and collections•Contributions from community•As a visual resource guide•Facilitate collaboration•As a teaching tool•Pin pictures of staff to up the human element.•Track metrics •Pin pictures already in use for various social media projects
Repinned from Books / Libros by Sahaa http://www.modcloth.com/shop/books/all-my-friends-are-dead
… or what you aspire to be
Inspire though beauty
or through uniqueness
http://www.visualnews.com/2011/12/22/mountains-of-books-become-mountains/
Remember that -
“through hardships to the stars”
I repinned from Holly Tomren
Comedy Board
“Making fun of Pinterest is the new Pinterest”http://www.dailydot.com/culture/pinterest-wtf-you-are-drunk-pintester/
http://www.pinterestyouaredrunk.com/
Google+ now has 90 million users globally - http://investor.google.com/earnings/2011/Q4_google_earnings.html
Adding over 600 thousand every day and might reach 300 million users with in a year
- http://mashable.com/2011/12/27/google-plus-62m-users/
bit.ly/googleplusforlibsPresident Obama to host State of the Union questions on Google+ Hangout
Foursquare: 2 years along
Leveling up in badges
http://www.iamdanw.com/wrote/arrivals-for-foursquare/
http://mashable.com/2012/01/30/arrivals-for-foursquare-displays-check-ins-on-old-style-airport-board/
http://hashtagmom.com/
Partnership brings menus to Foursquare venues
http://blog.foursquare.com/2012/01/18/find-what-you%E2%80%99re-craving-and-check-out-the-menu-too/
http://blog.foursquare.com/
“Displays friends recent checkins on a clock similar to the "Weasleys' family clock" found in the "Harry Potter" book series. The hands automagically move as your friends checkin to different venues.”
https://foursquare.com/app/magic_muggle_clock
QR Codes are still spreading
Location and content
More and revised location engagement and discovery
Path 2 demo
http://www.engadget.com/2011/08/18/nokia-gifts-museum-of-london-with-nfc-tags-makes-you-tap-for-mo/ NFC
Transfer info by tapping smart phone.Easier than QR Codes etc?
http://www.nfctimes.com/project/us-university-tests-mobile-access-control-microsd-cards
http://www.nfctimes.com/news/korean-telco-roll-out-nfc-attachment-iphone
http://www.youtube.com/watch?v=mpqpGQMzR7s&feature=player_embedded&JUMPPAGE=ADVERTISE
Save notes to real world with NFC via Touchanote
http://www.touchanote.com/
Delivering content through NFC?
http://thejuicebox.com/intro/
Access to power for our mobile devices is upmost in space capital.
Possible solution to a contemporary challenge facing physical libraries?
Possible revenue source: patrons would be willing to pay. More importantly – advertising and branding as viable space
http://www.nsf.gov/news/special_reports/science_nation/skinmountedelectronics.jsp
Tattoo-like electronic chips to monitor the body
To bridge the gap between biological input and electronic synthesis of information
http://mashable.com/2012/01/12/3d-printing-now-reality/
3D Printing
http://www.psfk.com/2012/01/3d-printing-iphone-photos.html
3D printing inspired by iPhone pics
http://mashable.com/2011/07/07/3d-printing-chocolate/
“British Scientists Make Chocolate Goodies With 3D Printer”
Getglue updates
Getglue badges
Into Now
Miso
Celebrity / brand personal engagement
How Instagram
works
How Instagram
works
Instagram cemented in social media
space
Instagram & news
The power of image
Instagram and news
Instagram for inspiration
Acknowledging the past
http://www.psfk.com/2012/01/grammaphone-iphone-dock.html
There is always room for humor,
… and heart
http://i.imgur.com/lmLxZ.jpg
Choose your
inspiration carefully
The negativity economy always carries a negative balance
Technology Trend Spotter for Libraries Twitter: @libraryfuture [email protected] http://www.facebook.com/joemurphy3 http://www.linkedin.com/in/libraryfuture http://joemurphylibraryfuture.com