IMMEvent 2011 Mobiel Naos Wilbrink
description
Transcript of IMMEvent 2011 Mobiel Naos Wilbrink
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About Selligent
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Privately held – Headquarters in Belgium
± 150 staff members
International customer base
Strong Partnernetwork
+ 250 brands in Europe
COMPANY
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About Selligent
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OFFERING
1) Software platform
Selligent nteractive Marketing
Customer Relationship Management
1to1 Individualised marketing
2) Selligent Academy Strategy & expertise sharing
Training: solution, tips & tricks
Use cases & industry best practices
3) Campaign services Campaign definition and implementation
Hands-on assistance first campaigns
Outsourced campaign design
Part
ners
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BANKING AND FINANCE
PUBLISHING AND MEDIA
Some References
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Some References
OTHER
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SAS® Customer Intelligence VisionInteractive Marketing
Data Channels
Exte
rnal
Inte
rnal
Dire
ct M
arke
ting
Mas
s M
arke
ting
CUST
OM
ER
PRO
DU
CTS,
SER
VICE
S
Execution
Analysis
Lead Scoring
Profile/Segment
BehaviouralTargetting
OnlineBehaviour
SocialMedia
Outbound Campaign Execution
Reporting& Analysis
Deliverability
CustomerInsight
Collaboration
Planning &Budgetting
Collaborative Workflow
Data Integration& Quality
InboundMarketing
MarketingPressure
CampaignDesign &Planning
Forecast
Data Analysis& Drill DownSIM 2011
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Social media integrationINTERACTIVE CRM
Customer Care
Marketing
Sales
Customer Insight
COMPANY CHANNEL CUSTOMER
CRM in 2011
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Presentatie aFrogleap | IMMEvent 2011
The “Next” Evolution in Mobile Marketing
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Presentatie aFrogleap | IMMEvent 2011
RapidSugar Groep
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Presentatie aFrogleap | IMMEvent 2011
Naos Wilbrink
Altijd bij je?
Onder je kussen ‘s nachts?
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Presentatie aFrogleap | IMMEvent 2011 11
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Presentatie aFrogleap | IMMEvent 2011
Wat doe jij met je mobiel?
Altijd bij je?
Onder je kussen ‘s nachts?
VerlorenGevoel?
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Presentatie aFrogleap | IMMEvent 2011
*Segmentatie*Wanneer mobiel? Context!*Profiling op mobiel*Conclusie
Agenda
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Presentatie aFrogleap | IMMEvent 2011 14?
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Presentatie aFrogleap | IMMEvent 2011
MobieleSegmentatie
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Presentatie aFrogleap | IMMEvent 2011
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Presentatie aFrogleap | IMMEvent 2011
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Presentatie aFrogleap | IMMEvent 2011
Gebruikersprofiel iPhone Gebruikersprofiel Blackberry
•Man (meerderheid)•Tussen de 25 en de 49•Hoog opgeleid•Ondernemend •Veel onderweg
•Zakelijk / Jeugd•Man / man en vrouw•Tussen de 15 en de 21•Ping heeft focus•Tussen de 28 en de 50•Hoog opgeleid•E-mail heeft focus
Gebruikersprofiel Android
•Man en vrouw•Tussen de 25 en de 49•Gemiddeld inkomen•Hoger opgeleid•Ondernemend•Af en toe onderweg
•Man•Middel/Hoog inkomen•Leeftijd?•Verder onbekend!
Gebruikersprofiel W7
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Presentatie aFrogleap | IMMEvent 2011
Herkenbaar?
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Presentatie aFrogleap | IMMEvent 2011
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Presentatie aFrogleap | IMMEvent 2011
400.000+ apps
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Presentatie aFrogleap | IMMEvent 2011
80 / 20?
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Presentatie aFrogleap | IMMEvent 2011
90 / 10
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Presentatie aFrogleap | IMMEvent 2011
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Presentatie aFrogleap | IMMEvent 2011
Wanneer
Mobiel?Context!
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Presentatie aFrogleap | IMMEvent 2011 26Presentatie aFrogleap | “KLANTNAAM” 3
Wat maakt het mobiele kanaal uniek?
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Presentatie aFrogleap | IMMEvent 2011 27
Mobiel biedt meer…
Context
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Presentatie aFrogleap | IMMEvent 2011 28
Locatie…
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Presentatie aFrogleap | IMMEvent 2011 29Presentatie aFrogleap | “KLANTNAAM” 9
Tijdstip…
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Presentatie aFrogleap | IMMEvent 2011 30Presentatie aFrogleap | “KLANTNAAM” 9
Sociale context: wie is er om je heen
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Presentatie aFrogleap | IMMEvent 2011
Relevant
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Presentatie aFrogleap | IMMEvent 2011
Offline & Online = 1
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Presentatie aFrogleap | IMMEvent 2011 ?
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Presentatie aFrogleap | IMMEvent 2011
Profilingop Mobiel
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Presentatie aFrogleap | IMMEvent 2011
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Presentatie aFrogleap | IMMEvent 2011
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Presentatie aFrogleap | IMMEvent 2011 39
E-mail + mobiel
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Presentatie aFrogleap | IMMEvent 2011 40
BB 1 minuut langer
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Presentatie aFrogleap | IMMEvent 2011
Wat is mijn doel?
WIIFTC? WIIFM?
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Presentatie aFrogleap | IMMEvent 2011
Conclusie
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Presentatie aFrogleap | IMMEvent 2011
SEGMENTATIE
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Presentatie aFrogleap | IMMEvent 2011
USERCONTEXT
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Presentatie aFrogleap | IMMEvent 2011
USERRELEVANTIE
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Presentatie aFrogleap | IMMEvent 2011
@TheJoeNewton
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Customer Interactions
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ROM
I
TIME
Email- commercial- newsletterPrint
SMS
Social Media
Mobile
Sim
ple
Pers
onal
isati
on: e
.g; N
ame
Maturity Levels
Cust
omer
Seg
men
tatio
n
Beha
viou
ral T
arge
tting
Cros
s-Ch
anne
l Eve
nt D
riven
Inte
racti
ons
Mas
s: N
o Pe
rson
alis
ation
MARKETING FATIGUE
Call Center
MATURITY LEVEL
Inbo
und
Mar
ketin
g O
ptim
isati
on
PUSH PULL