Mobile 360 - Mobiel bereiksonderzoek
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Transcript of Mobile 360 - Mobiel bereiksonderzoek
![Page 1: Mobile 360 - Mobiel bereiksonderzoek](https://reader033.fdocuments.in/reader033/viewer/2022052906/558b37c2d8b42ace378b4664/html5/thumbnails/1.jpg)
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Relevance
Independence
Convenience
Experience
Transparency
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I feel I am ‘always connected’ to the Internet 44%
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Mobile drives
NOW
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Experience
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Pilot backgrounds
14th of January - 14th of February 2012.
17
217
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Quizvraag: tijdsbestedingHoeveel tijd besteden mensen per dag aan apps en mobiele websites?
a. Minder dan 30 minutenb. Tussen de 30 en 60 minuten
c. Meer dan 60 minuten
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69minutes
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Mobile is social
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Gaming is six(!) times bigger on mobile vs. desktop/laptop
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Email three times bigger on desktop/laptop vs. mobile
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Shopping and orientation on mobile is (still) very little
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Quizvraag:App vs. web
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Hoeveel % van de tijd besteden mensen tijd aan
Apps vs. Web?
a. 55% appsb. 75% appsc. 95% apps
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Mobile is app...
95%
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total time spent on mobile websites
total time spent on applications
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Penetration(% of total)
Applications Mobile websites
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QuizIn welke applicatie wordt de meeste tijd gestoken?
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Total spend time (hours) (App) Total spend time (hours) (websites)
+/- 3.000 apps
(95% time spent)
+/- 12.000 websites
(5% time spent)
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Relevance
Independence
Convenience
Experience
Transparency
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Eenvoudiger maken
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“Makkelijker” maken
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Relevance
Independence
Convenience
Experience
Transparency
25%
17%
20%
15%
15% 8%
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Remy BleijendaalDigital Consultant TNS [email protected]
@remybleijendaal
In discussie over hoe je mobiel succesvol kan zijn kan vanaf 12 uur bij de round table nummer 29