Imkt120 1105 b-01mediadesignconcepts- williams_kendra
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21-Oct-2014 -
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Transcript of Imkt120 1105 b-01mediadesignconcepts- williams_kendra
• Hi, my name is Kendra Williams I’m 22 and I’m a composer for the Apple store I phones such as the I phone 4s 16GB phone and I'm going to break down the social media in the corporate world for the industry for this company I phone 4s 16gb.
IPHONE 4S “SOCIAL MEDIA MARKETING FOR
NW TECH PROMOTE IPHONE 4S 2 “
AGENDA
INTRODUCTION: WHAT IS SOCIAL MEDIA? HOW DID SOCIAL MEDIA EMERGE?HOW IS SOCIAL MEDIA USED IN CELLPHONE INDUSTRY?HOW CAN SOCIAL MEDIA BENEFIT NW TECH?
WHAT IS SOCIAL MEDIA?SOCIAL MEDIA –includes the web base and mobile
technologies used to turn communication interactive dialogue and social media for social interaction as a superset beyond social communication ,techniques ,social media has substantially changed the way organizations communities and individuals communicate .
SOCIAL MEDIA TOOLS – Share buttons, downloads ,blogging, networking such as YouTube , uploads on internet sites such as the Face book .
EMERGE OF SOCIAL MEDIA
In the being we used to get letters in the mail ,then we got emails, now we get FB updates , then we do downloads and uploads of different products such as the new “I phone 5“
CONTINUE OF EMERGE OF SOCIAL MEDIA # PART 2
• BEFORE IT WAS PENCIL AND PAPER • THEN IT WAS LAPTOPS AND TECHNOLOGY • AFTER THAT IT WAS EMAIL OR TEXT
MESSAGING AND SURFING THE WEB • MULTIMEDIA SUCH AS THE IPODS AND
ITUNES TO HELP SORT OUT THE MUSIC INTO PLAYLISTS.
SOCIAL MEDIA CELLPHONE INDUSTRY
• How did apple promote the I phone 4s using social media ? The apple company is well known for its advertisements and which are designing the reflection plan of marketing their products to create individuals . And in 1984 the Macintosh super bowl commercial which was a memory image from George Orwell's 1984 . In June of 2002 they came with “ The Switcher “ this term was conjured by apple .
CONTINUE OF SOCIAL MEDIA CELLPHONE INDUSTRY PART #2
• How did apple promote the I phone 4s using social media ? A person changes of using the Microsoft Windows platform to the MAC. The other products started coming out the iPod and iTunes with several campaigns and different commercials. Then started having commercials about the difference between the speeds in the internet of the PC and the MAC internet .
CONTINUE OF SOCIAL MEDIA CELLPHONE INDUSTRY PART #3
• How did Google used social media to promote the android ? Google used social media to promote the android by uses of the apps . Over 400,000 apps are available for android and the estimate number of 10 billion that be download from the Android Market . And the android has been listed as the best- selling smart phone platform worldwide in 2010 with over 200 million androids devices in use by November 2011 and as December 2011 there are over 700,000 androids devices activated everyday.
BENEFITS• Increase visibility• Increased traffic to website • Increased credibility • Engage customers • Improves sales
WHAT CAN NW TECH DO? They can start doing some promotions for
their equipment and the products of their industry and they also need to find ways to have another way to do communications and techniques to use social media in their work . They also need to also start using social media in their web base and turn their technology into a interactive community for their customers.
Progress of the I phone 4s • ON THE FIRST WEEKEND SALES TOP FOUR MILLION
ON OCT.17TH 2011 IN CALFORNIA.• 25 MILLION CUSTOMERS ARE ALWAYS USING IOS 5 • 20 MILLION CUSTOMERS HAVE SIGNED UP FOR
ICLOUD • I PHONE 4S IS WORLDWIDE DEVICE ITS NOW
AVAILABLE TODAY IN US , CANADA ETC. • 120 MILLION MEMBERS WORLDWIDE FOR THE SITE
LINKEDIN • APPLE SOLD 14.1 MILLION HANDSETS THAT’S A 91%
GROWTH OVER THE SAME QUARTER LAST YEAR . THEN JUMPED TO 8.4 MILLION IN QUARTER 3.