IMA organization
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Transcript of IMA organization
I.M.A innovations group
A presentation by Ivan, Michail and
Antonio
Brands Essence
Combination of skilled and dedicated people
Innovative Thinking
We think internationally , not locally.
I.M.A innovations team
Packaging structure
Innovatively designed in order to grab attention
Simplicity in order to be remembered and recognized anywhere
Clear representation of our brand’s identity- innovative, creative and global.
Use of color The amazing 4 elements of the Earth- blue ,white ,
green and red.
Design and shapes cues
We are having the Planet Earth on every right corner of the package.
The most innovative “spacy” packaging , modern , timeless and unique.
Packaging size In accordance to every product in order to save it as
much as possible from the outside world
To be easily transportable and to protect our product
In accordance to the latest recycling means.
To promote the product to its best light and clear instructions for usage.
Physical materials
Our packaging consists only from materials that are easily recycled and signalizes natural elements.
Labeling In accordance to the latest requirements of every
country- clearly stating the
– Name
– Company address
– Net weight
– Ingredient label
– Nutritional label
Using attractiveness and performance strategies.
Information Labeling in all of our products
Effectiveness of the package
In accordance to the product , our package gives the most effective outcome when seen or used and it follows the V.I.EW model.
Visibility .Information . Emotional Appeal . Workability
V for Special seasonal and holiday packaging as a way of attracting attention
I for Product usage instructions, claimed benefits, slogans, and supplementary information
E for Blend informational and emotional content so as to simultaneously appeal to consumers
W for protection of our product, Protect retailers against unintentional breakage from consumer handling and from pilferage