IMA Outdoor (TEST)

201 0 M EDIA KIT

OVERVIEW TARGETS:

WORKING PROFESSIONAL ABOVE AVERAGE HHI CAREER COMMUTERS DOWNTOWN TORONTO, VANCOUVER & MONTREAL SUBURBAN MARKETS

HOW:

IMA REACHES THIS TARGET GROUP ENROUTE TO WORK (VIA GO STATION NETWORK, BUS NETWORK AND 401 BILLBOARD) AND THROUGHOUT THE DAY (VIA CITYLITES AND PARKAD)

WITH THE MANY TOUCH POINTS AVAILABLE TO ADVERTISERS SEEKING THIS ELUSIVE GROUP OF WORKING PROFESSIONALS, IMA REACHES THEM WITH HIGH IMPACT WALL MURALS, BACKLIGHTS AND DOMINATION PROGRAMS

THROUGH OUR 3 DIVISIONS; INDOOR, OUTDOOR, & TRANSIT

OVERVIEW

GO STATION NETWORK PRODUCTS CITYLITES

PARKADS

BILLBOARDS

DOMINATIONSMURALS

MARKETS,NETWORKS &

PRODUCTSMARKETS: Greater Toronto Area Vancouver Montreal

NETWORKS: GO Station Network (GTA) Citylites Network (Toronto & Vancouver) Billboards (Toronto & Montreal) Digital Signage (Downtown Toronto) Parkad Network Interactive Events & Promotions

DOMINATION PROGRAMS: Union Station Air Canada Centre-Union Station Brookfield Place (formerly BCE Place) Cumberland Terrace Local GO Station CNE Station Domination

GO STATION NETWORK

GO STATIONNETWORK

GO STATION DEMOGRAPHIC INFORMATION

CRITERIA GO PASSENGERS INDEX

$75K+ HHI

$75K - 99.9K HHI

$100K HHI+

AGE (19-34)**

AGE (25-54)**

AGE (19-49)**

Home Ownership

Employed Full-Time

Car Ownership (1 vehicle)

Car Ownership (2 vehicles)

% of HH with Childrenfrom preschooler - 12 yrs

65.7%

21.5%

44.2%

27.6%

81.6%

74.8%

91.4%

92.4%

98%

68%

38%

176

143

199

121

174

156

144

146

128

**Further age breakdowns are available upon request Research: Derived using GO numbers (from Sample Size of 13,000) and comparing the numbers to Statistics Canada CMA data for Toronto, Hamilton and Oshawa

216

143

GO STATIONBACKLIT 4’x6’

(TSA)

DELIVERABLES: A GO station buy reaches career commuters, with high disposable income throughout the Greater Toronto Area

Over 7 million monthly potential impressions Regions covered include: Toronto, Halton, Peel, York, & Durham

All locations are in optimal position to reach your target

GO STATIONFRONTLIT

BILLBOARD

DELIVERABLES:

A Frontlit Billboard buy offers a large format poster throughout our GO Station Network

Geographic area covered: Toronto, Durham, York, Peel and Halton

PROGRAM:

Frontlit Billboard 6’x12’ 100% compatible with 10’ x 20’ (1:2 ratio) so can print from billboard creative

GOUNION STATION

DOMINATION

DELIVERABLES:

Union Station delivers over 3.5 million monthly potential impressions Union Station is the busiest building in Canada Domination Program located at the north end of the station where traffic exits and enters into the TTC Union Station, PATH, Roger’s Centre, Air Canada Centre, and Metro Toronto Convention Centre

PROGRAM:

(2) Wall Murals (21) Column Wraps (10) TSA Backlits (4) Floor Decals (34) Door Decals (1) 8’X16’ Super Backlit

COST:

Media: $80,000.00 net per 4 wks for 2010(rate subject to change)

PRODUCTION:

$11,600.00 net to $22,500.00 netCost range based on the size of the floor decals. (10’x20’ to 20’x20’)

GOUNION STATION

DOMINATION

GOUNION STATION

AIR CANADA CENTRE

DELIVERABLES:

Busiest entrance point into the ACC for all Toronto Maple Leafs, Raptors, and Rock games as well as all concerts

Union Station delivers over 3.5 million monthly potential impressions (all traffic for the ACC events is bonus traffic over and above the 3.5 million impressions)

PROGRAM:

(1) Floor Decal (10’x 20’ to 20’x20’) (3) TSA Backlits (4’ x 6’) (3) Column Wraps (1) Spectacular Backlit (8’x16’) (1) Frontlit Billboard (6’x12’)

COST:

Media: $25,000.00 net per 4 weeks for 2010(rate subject to change)

Production: $6,700.00or $9,400.00 net(based on size of floor decal)

LOCALGO STATION

DOMINATIONS

DELIVERABLES:

A Local GO Station Domination Program delivers the opportunity to reach an elusive group of individuals; the suburbanite career rail commuter

High impact media vehicle

Opportunity to support a geographic target

An opportunity to enhance TSA or Frontlit campaign

Geographic area covered: Toronto, Durham, Peel, Halton and York

PROGRAM:

Double sided door decals on every door leading into/out of the GO Station

Large format 6’ x 9’ floor graphic

GO STATIONTRANSIT SHELTER

DECALS

DELIVERABLES:

Delivers the opportunity to reach an elusive group of individuals; the suburbanite career commuters

Opportunity to support a geographic target

An opportunity to enhance TSA or Frontlit campaign

Geographic area covered Toronto, Durham, Peel, Halton and York

PROGRAM:

Adhesive vinyl decals on selected high traffic transit shelters in the GO Station

GO STATIONTUNNELMURALS

DELIVERABLES:

High impact, large format murals directly in the high traffic GO station tunnels as commuters are going to/from the train platforms

GO CNE STATIONWALL MURALS

DELIVERABLES:

The CNE is held annually for 18 days prior to Labour Day.

The CNE attracts over 1.4 million visitors each summer

22,250 daily potential impressions Located at the only entrance/exit point from the GO Station directly into the CNE

Targets a young target audience and families

PROGRAM INCLUDES:

5 large format wall murals 1 mural on main bulkhead

UNION STATIONDIGITAL NETWORK

DELIVERABLES:

Engage consumers with 6 high impact, full motion LCD screens in the busiest building in the country

The digital network allows total flexibility to change ads based on time of day and/or creative

CITYLITES NETWORK

CITYLITESNETWORK

CITYLITES DEMOGRAPHIC INFORMATION

CRITERIA CITYLITES INDEX

Average HHI

Average PI

Post Secondary Education

SEX (M)

SEX (F)

AGE (25-54)

$117,800.00

$67,700.00

85%

46%

54%

81%

131

153

123

94

105

108

Research: Conducted by Transearch Group using FSA research and comparing the numbers to Statistics Canada data for Toronto.

Demographic segmentation provided based on target audience

**Further age breakdowns are available upon request

CITYLITESNETWORK BACKLIT

4’x6’ (TSA)

DELIVERABLES: Reach affluent, educated, business professionals in the downtown core in the Toronto and Vancouver markets.

Locations include some of the most prestigious office towers in Canada.

The PATH is the world’s largest underground shopping complex with 27 km of shopping area

OFFICE TOWERSINCLUDE:

TD CENTRE

BROOKFIELD PLACE

COMMERCE COURT

SCOTIA PLAZA

STOCK EXCHANGE

TOWER

SUN LIFE CENTRE

RICHMOND ADELAIDE

CENTRE

STANDARD LIFE

CENTRE

XEROX CENTRE

CUMBERLAND

TERRACEAverage HHI = $117,800.00

BROOKFIELD PLACE(BCE PLACE)DOMINATION

DELIVERABLES:

Located in the heart of the downtown Toronto financial district and is home to some of the most prestigious financial, commercial, and legal firms

Delivers 902,000 monthly impressions

Located in the main entrance/exit point from Union station (both GO and TTC) to the PATH

One floor graphic, 2 wall murals, 2 column wraps and 4 backlit 4x6’s

COST: $35,000 net per 4 week period

HOLT RENFREWCENTRE FLOOR

DECAL PROGRAM

DELIVERABLES:

4 large floor graphics located throughout the Holt Renfrew Centre (including at entrance to Manulife Centre)

Bloor st entrance domination: one large floor graphic, escalator wrap, and bulk head mural at the main entranceoff of Bloor st

Major tenants include; Holt Renfrew, Zara, Danier Leather, HMV, Artizia, Starbucks

COST:

$20,000 net per 4 week period

Bay and Bloor sts

2’ x 2’ double sided door decals at the secondary entrance on Bloor st

CUMBERLANDTERRACE

DOMINATION

DELIVERABLES:

Tunnel connecting Cumberland Terrace to Hudson’s Bay centre at Yonge and Bloor

En route to the Bloor Subway station

2 floor graphics and 4 wall murals

COST:

$10,000 net per 4 week period

BILLBOARD NETWORK

BILLBOARDNETWORK

DELIVERABLES:

COST:

Media: Southbound Face - $16,000 net per 4 weeks Northbound Face - $14,000 net per 4 weeks

Production & Installation: $3,360 net

KING & SPADINASUPERBOARD

Next to Winners, Petro Canada and future site of LCBO

Double sided, offering northbound and southbound faces

14 Series Superboard: 14’ high x 48’ wide

SOUTHBOUND FACE: Traffic Count: 48,000 cars per day Impressions: 64,800 per day

NORTHBOUND FACE: Traffic Count: 27,000 cars per day Impressions: 36,400 per day

NORTHBOUND

SOUTHBOUND

DELIVERABLES:

COST:

Media (per 4 weeks): $8,000 net per face (6 faces in total)

Production & Installation: $3,900 net per face

GARDINER EXPYEast of Hanna

Visible to westbound and eastbound traffic

20’ wide x 27’ high

Double sided Trivision, 3 faces per side

Traffic Count: 113,000 cars per day

Impressions: 152,500 per day

WESTBOUNDEASTBOUND

DELIVERABLES:

COST:

Media: $14,000 net per 4 weeks


GARDINER EXPY@ HANNA (by CNE)

Double sided visible to westbound and eastbound traffic

10’ high x 46’ wide



WESTBOUND

EASTBOUND

DELIVERABLES:

COST:

Eastbound Vinyl Media: $14,000 net per 4 weeksWestbound Vinyl Media: $6,000 net per 4 weeksWestbound LED Media: $6,000 net per 4 weeks

Vinyl Production & Installation: $2,560 net

GARDINER EXPY@ ATLANTIC AVE

FULL MOTION LED SCREEN


Eastbound - 16’ high x 32’ wide Front-Lit Vinyl

Westbound - 16’ high x 16’ wide Front-Lit Vinyl & 16’ high x 16’ wide full-motion LED screen



WESTBOUND

EASTBOUND

WESTBOUND

EASTBOUND

DELIVERABLES:

COST:



GARDINER EXPY@ MOWAT AVE


Westbound face: 27’ high x 20’ wide

Southbound face: 16’ high x 32’ wide



DELIVERABLES:

COST:



GARDINER EXPYEast of DUFFERIN

Visible to Westbound traffic




WESTBOUND

EASTBOUND

DELIVERABLES:

COST:

Media: $24,000 net per 4 weeks Production & Installation: $4,940 net

Don Valley Parkway and Eastern Ave (east side)

Visible to northbound traffic on DVP and eastboundtraffic on Eastern Ave

Large format 16’ H x 65’ W front-lit vinyl.

Combined traffic count: 126,000 cars daily

Impressions: 170,100 daily

16’ H x 65’ W

DVP & EASTERN AVEFront-Lit Vinyl

DVP NORTHBOUND

EASTERN AVE EASTBOUND

DELIVERABLES:

Double-sided bi llboard is f rontlit and located at Bathurst and 401 (also visible from Wilson)

Largest billboard on 401; 12’ high x 40’ wide

Each side generates 260,000 daily impressions

Media: $8,000 net per face per 4 weeks

Production & Installation: $2,500 net per face


EASTBOUND

WESTBOUND

DELIVERABLES:

This Super Backlit Board is located in Downtown Montreal at the intersections of De Maisonneuve Blvd. West and Rue Guy

16’ high x 60’ wide with sightlines that span several city blocks

Generates 60,000 daily potential impressions

COST:


Production & Installation: $ 9,500 net

MONTREALSUPERBOARD

Next to Concordia University & Subway (Metro)

Large pedestrian, vehicular, & retail traffic

DELIVERABLES:

COST:

Media: $7,200 net per 4 weeks Production & Installation: $2,375 net

ADELAIDE & SPADINA Front-Lit Vinyl

Large Front-Lit Vinyl at Adelaide ad Spadina

Marquee location

Visible to eastbound traffic on Adelaide St.

High traffic count (24,000 impressions daily)

19’ W x 25’ H

In the heart of the Entertainment District (restaurants,nightclubs, and bars)

PETER S/O RICHMOND

MURALDOWNTOWN T.O.

DELIVERABLES:

Large Mural at Peter & Richmond

Visible to vehicular traffic headed southbound on Peter

High traffic count (616,400 daily impressions)

In the heart of the Entertainment District (restaurants, nightclubs, and bars) and high end condo market.


COST:


Painted Mural: $15,600 net

DELIVERABLES:

COST:



BAY & CUMBERLAND(YORKVILLE)

Located on the east side of Bay, north of Bloor at Cumberland.


Traffic Impressions: 35,000 daily

NORTHBOUND

PARKAD

DELIVERABLES:

Offering 80 faces in the heart of Toronto’s entertainment, financial, tourist, and restaurant districts.

A showstopper! Soon to be expanded into the major markets of Montreal, Vancouver and Calgary.

360 degree visibility with signage on all 4 sides

4’ x 8’ or 4’ x 4’ per face

Backlit

Highly visible due to height of booths (14’)

Interactive – promotional and sampling opportunities on and around the booth

COST: Media: $1,250 net per unit per 4 weeks

Production: $350 net

IMA Outdoor (TEST)

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