IITF Delhi: Goa stall Guidelines for IITF Delhi Stall • Rotating Goa ambigram ideantity™...

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Transcript of IITF Delhi: Goa stall Guidelines for IITF Delhi Stall • Rotating Goa ambigram ideantity™...

  • Copyright 2011© by chlorophyll brand & communications consultancy pvt ltd. All rights reserved.

    IITF Delhi: Goa stall design

    October 8, 2014 chlorophyll

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    Wednesday, 8 October 14

  • About this presentation

    • We will share stall design guidelines for a one-side entry stall at IITF, Delhi

    • This presentation does not contain the actual design for the stall

    • It only contains the mandatories and guidelines

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  • Guidelines and mandatories

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    One side entry

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  • Guidelines for IITF Delhi Stall • Rotating Goa ambigram ideantity™ along with a

    standee explaining Goa’s contrasts (at the reception)

    • A key element, tall, large and imposing enough to attract the attention of visitors from a distance (like a lighthouse or a palm tree)

    • Images of Goa’s contrasts that reflect what tour operators/travel agents in a certain area or city are looking for: for example, images of waterfalls and beaches in a stall

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  • Guidelines for IITF Delhi Stall

    • Give-away and merchandise area (right at the exit where GTDC executives hand over Goa literature and merchandise to every visitor)

    • Closed /open discussion area equipped with LCD screens

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    Panel reflecting Goa’s contrasts

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  • Icons that explain various zones

    • These icons, plotted on the stall diagram, are meant to give you a clearer sense of the various zones inside the stall design.

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    Reception

    Discussion Area

    Key element to attract visitors

    Cafe

    Give-away counter

    Visitors

    Directional signage

    Brochure & pamphlets

    ReceptionReception

    Marketing Executives

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  • ‘One side entry’ stall design

    • Stall design with the smallest area: 36 sq mtrs

    • Mandatory zones: reception with rotating Goa ideantity™, discussion area with LCD, cafe with Goan cuisine, interactive experience zone, give-away and merchandise counter

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    Backdrop for images / LCD screens (marked in red)

    • This area must have images of Goa’s contrasts that reflect what tour operators/travel agents in a certain area or city are looking for.

    • Adequate space must be allocated for images, as indicated on the next slide

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    Visitor flow

    • The following diagram displays the ideal placement of various zones in a one-side entry stall to ensure smoother visitor flow

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  • Directional signage: Placed in the walkways to guide visitors to the Goa stall

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    Reception with the rotating Goa ambigram

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    Key element to attract visitors even from a distance

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    Merchandise and give-away stand at the exit

    • GTDC executives pick up relevant items from the stand and hand these over to every visitor who leaves the stall

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    Material guidelines

    • Recommendations of backdrop material in order of preference: • One: Large LCD screens showing Goa’s contrasts • Two: Backlit scrollers • Three: Vinyl-pasted backdrops

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  • Brand ideantity™ guidelines

    • These have been uploaded on the GTDC website: please refer to the ideantity™ usage guidelines and colour guidelines mentioned there.

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  • Copyright 2011© by chlorophyll brand & communications consultancy pvt ltd. All rights reserved.

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    Thank you

    Wednesday, 8 October 14