5

10th April 2012

1. Facebook Campaign Puts The ‘Viral’

Into Viral Marketing

To promote world aids day and encourage young people to practise safe sex, an agency in Brazil, Quê Comunicação, ran what was a brilliant (but unfortunately illegal) Facebook campaign. Posting two videos on a popular youth station, one for men and the other for women, the videos were designed to be sexy and alluring to both demographics.However, unbeknownst to those watching, the video was automatically posted onto their wall for all their friends to see, highlighting how HIV can spread without you even being aware of it. As the video posted information onto people’s walls without their permission, Facebook blocked the campaign before the day ended, but not before it reached over a million people.

1. Facebook Campaign Puts The ‘Viral’ Into Viral Marketing

http://www.youtube.com/watch?v=yob2oZWKLBg&feature=player_embedded

2. The Anti-Drug Timeline

The Israel Anti-Drug Authority were one of the first brands to really take advantage of the new Facebook timeline feature. Their target audience was young people aged 18-24 and they

found that anti-drug campaigns were getting stale and not breaking down the barriers with the audience. With over 80% of their audience being regular Facebook users, the

social media approach was natural – but getting people to engage with their page was the real challenge.

So they used timeline to show the contrast between a life with, and without drugs.

2. The Anti-Drug Timeline

http://www.youtube.com/watch?v=IZyDxTgHWfc&feature=player_embedded

Flash mob with a difference from Nivea for their Q10+ cream. It’s aimed at the female market and it sees one lucky lady in Paris pleasantly surprised as a random selection of good looking men strip off especially for her. It is a mashup of flashmob, theater, dance, block-party, and a fairytale perhaps? They used ten hidden cameras to give the viewer a sense of being there and seeing it all happen from a perspective of a passerby. They switch back and forth between cameras giving it a dynamic that keeps the viewer engaged. What made this flashmob stand out was how they used the different stories to set it apart from the traditional flashmob model; how they go from the man with the flower, to the joggers, officer, firefighters, then the block-party, and finally the prince. The execution was a nicely thought out storyline.

3. Nivea Surprise

http://www.youtube.com/watch?v=Zx_CvQZ_xIw&feature=player_embedded

3. Nivea Surprise

4. Kotex – The World’s First Pinterest Campaign

Kotex (Manufacturer of “Female Products” ) launched the world’s first ever Pinterest campaign. They found 50

inspirational women on the social site, learnt about them, and sent personalised gifts based on what inspires them. The

knock-on effect – pictures, up-dates, tweets and more which reached way beyond the 50 women targeted.

4. Kotex – The World’s First Pinterest Campaign

http://www.youtube.com/watch?v=UVCoM4ao2Tw&feature=player_embedded

5. Google Glasses

Project Glass — a pair of augmented reality glasses that seek to provide users real-time information right in front of their eyes. The

glasses are voice-controlled, and offer GPS directions as well as email and video chat through a built-in screen directly in front of a

user's eyes.The glasses layer information 'over' the world, and offer directions - as well as allowing users to 'locate' one another in the real world, as with Google's current Latitude system. Your eyes and voice do the all the interaction, but the use cases (making calls, sending

texts, getting directions, responding to notifications, and so on) are very much like a smartphone you wear on your head.

http://www.youtube.com/watch?feature=player_embedded&v=9c6W4CCU9M4

5. Google Glasses