Ignition 5 11.02.13
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Transcript of Ignition 5 11.02.13
11.02.12
This Week...Musical Potties, Pudding Drop, David Beckham, Explore the Grand Canyon, Valentine’s Day ads
Musical PottiesPersonal Fest
Pudding DropJell-o
David BeckhamH&M Spring 2013
Explore the Grand CanyonGoogle Maps
Clever love-themed Valentine’s Day adsMultiple advertisers
Musical PottiesPersonal Fest
A nice activation from Personal Fest, a musical festival inArgentina sponsored by mobile company Personal. Itturns the most unpleasant experiences that people haveat festivals relating to the portaloos into more pleasantfun experiences. Seven portaloos were turned intointeractive installations, each one making music whenoccupied. When all seven were occupied at the sametime, they play a synchronized tune!It doesn’t take away the unpleasant smells, but itchanges the overall experience!
Disappointed fans of the losing San Francisco 49ers wereable to drown their Super Bowl sorrows in free puddingthanks for this campaign from Jell-O.
The Kraft brand sent thousands of cups gratis to the citytwo days after the game to help soothe distraughtfootball fans.
Drop sites were posted on the Jell-O Pudding Dropwebsite.
They also produced an application for Google Chromethat replaces all words and images related to Baltimoreacross the web with pictures of puppies.
http://funthingsup.com/
Pudding DropJell-o
The new commercial from H&M is not like any othercommercial. It is directed by Guy Ritchie and the maincharacter is nobody else than David Beckham. Thecommercial is about David losing his bathrobe andrunning through Beverly Hills to find it. This ad is sure to
be a success for H&M!
David Beckham H&M Spring 2013
Google Maps have gone off road with the release ofthese panoramic images of the Grand Canyon whichallow people to virtually explore this natural wonder byviewing the site with full 360° views.
Explore the Grand CanyonGoogle Maps
For the upcoming day of love, we thought we wouldshare some clever Valentine’s Day themed ad campaignsthat we have come across!
Happy Valentine’s Day!
Clever love-themed Valentines Day adsMultiple advertisers