07.04.14

This Week...See Through Truck, Chok Chok Chok, Mc Drive surprise, the digital newspaper holder, Sit Think Play!

See Through Truck#Enditmovement

Chok Chok ChokCoca Cola

Mc Drive surprise Mc Donalds

The Digital Newspaper holderNeuer Zurcher Zeitung

Sit, Think, Play!Capdell

Powerful stunt to create awareness of human trafficking to thousands of people at a national sporting event in Atlanta on the weekend of April 6th.

Visit enditmovement.com for more details on how you can be in it to END IT. #enditmovement

See Through Truck#Enditmovement

CocaCola in Hong Kong wanted to get teenagers excited about a new TV spot.

They developed a gaming app where the user has to shake their phone back and forth - or ‘chok’ – to catch falling bottle caps. The catch is the app is only activated by the music from the TV spot. People tuned in every night to watch the ad at 10pm and collect bottle caps, which were redeemed for instant prizes straight to their phone.

Chok Chok Chok!Coca Cola

Mc Drive surpriseMc Donalds

An April fools campaign from Mc Donalds transformed their drive thru experience into an extraordinary journey for people filled with surprises!

The Digital Newspaper HolderNeuer Zurcher Zeitung

In order to advertise the digital version of a newspaper, Jung von Matt/Limmat made classic newspaper holders out of wood and fitted them with LED boards.

The boards were programmed so that they could receive RSS-feeds through an infrared transmitter. Software was written, which sent the breaking news from the server directly to the receiver in the holder. Located in cafés, bars and restaurants, the digital newspaper holders surprised the target audience with news that was more up to date than the printed newspaper.

Capdell, a Spanish furniture brand that specialises in chairs, created a space within the store for a limited time, where customers could interact with some of their products.

Their tagline is ‘sit, think, imagine’ and they changed this to ‘sit, think, play’, for the purpose of this stunt, and encouraged people to sit on the seats and see what would happen!

Each seat represented a different instrument, and when sat on at the same time, performed as an orchestra!

Really nice way of encouraging trial of a brand in a simple and playful way!

Sit, Think, Play! Capdell