If you buy it, they will Innovate.

Steve Spinelli

1978-19911991-1994 1993-2007

2007-present

For profit Board member: one each…small, medium, large

All 37 playsin 97 minuteshttp://shakespeare.mit.edu/

The Complete Works of

William Shakespeare

(abridged)

The Entrepreneurial Process In

97 Seconds

ASUNDER or return to

WONDER

OpptyScoping

BusinessModeling

RapidGrowth Maturity

Renewal

Cash Cow

(Revenue)

(Time)

Capital Markets Context

Seed Start-Up Growth Capital InstitutionalCapital

Recap/FCF

Explore,Innovate,Create…Abdicate

Launch

Survive,Thrive, orDive

Value Creation Value Capture

Chasm

**Fits & Gaps

*Harvest Target

*

Behavioral ContextWONDER BLUNDER THUNDER PLUNDER

DANGER ZONE!

1884 Philadelphia Textile School (PTS) founded

1937 Business courses added

1942 State accredits textile

program

1943 Becomes Philadelphia Textile Institute (PTI)

1946 East Falls location purchased

1960 Becomes Philadelphia College of Textiles & Science

1999 Granted University status, becomes Philadelphia University

2008 Board of Trustees approves

Strategic Plan

2012 Kanbar College of Design, Engineering and Commerce dedicated

2012 DEC Center opens

2700 undergraduate students900 graduate students

College of Design Engineering and CommerceCollege of Architecture and the Built Environment

College of Science, Health and the Liberal Arts

https://www.youtube.com/watch?v=kO8x8eoU3L4&list=RDkO8x8eoU3L4#t=0

The funniest things spring from the truth

Vision

Philadelphia University is the model for the university education of

professionals in the 21st century.

Value Proposition

Work hard, graduate, get a job in the field of your passion and be empowered to be a leader that field.

Roger Martin•Former Partner- Monitor•Dean Rotman School Of Business•NYT Best Selling Author

Heather Fraser• 25 Years Procter + Gamble• Founder Rotman Design Works In

Toronto + Singapore

Nathan Shedroff• Thought Leader Design + Business• Founder- MBA Design Strategy CCA• Art Center ID, MBA- Presidio

Harry West• Pioneer Design Strategy• CEO Continuum• Phd MIT Robotics- Engineering

Claudia Kotchka• 30 Years Procter + Gamble• Design Thinking Advisor For AG

Lafley

Jeanne Liedkta•Thought Leader Design Thinking + Business •Darden Prof, BCG Consutlant•Harvard MBA, BU- DBA

Saul Kaplan• 20 Yrs. Management Consulting +

Pharmaceuticals• Founder + Chief Catalyst Business

Innovation Factory

Sara Beckman• Pioneer Design + Business (Haas)• Expertise- Learning Styles- DEC• Stanford- Phd, MS- Engineering

The Learning Outcomes

Is it Desirable?

Is it Feasible?

Is it Valuable?

The Value Proposition

Desirable = Design

Feasible = Engineering

Valuable = Commerce

Gaps Gaps

Design Engineering BusinessFreshman

Sophomore

Junior

Senior

Traditional Collaborative CoursesTraditional Collaborative Courses

Traditional Collaborative CoursesTraditional Collaborative Courses

Broad Foundation

Graduate

Specialize

Addressing the Gap Effect

Career: Years 1-5Transition fromcollege to careerFocus: task execution

Career: Years 7-10task execution &tactical management

Career: Years 10+strategic leadership

Design Engineering

New Economy: Single discipline framework = lower headroom for growth

CollegeMajors

Business

Philadelphia University’s DEC Network Is Created To:

Challenge & Develop

Collaborative Design, Engineering , Commerce Curriculum

National Reputation

Major Donors To DEC + University

DEC Duos

Need Finding + Opportunity Scoping

Maryann Finew• 15 yrs. strategy consulting- Continuum• Consumer Insights+ Marketing• ID- Pratt, MBA-Harvard

Natalie Hanson• Global Director SAP• User Experience + Ethno• UG-Design Methods, PhD Anthro

Business Models + Disruptive Innovation

Saul Kaplan• 20 yrs. Management Consulting +

Pharmaceuticals• Founder + Chief Catalyst Business

Innovation Factory

Ellen DiResta• 15 strategy consulting- Continuum• Consumer Products + Strategy• Graphic Design, Engineering, MBA

Design Research + Applied Social Sciences

Nathan Shedroff• Thought leader + Author Design +

Business• Founder- MBA Design Strategy CCA• Art Center ID, MBA- Presidio

Rick Robinson• Pioneer in Applied Ethno/Anthro• Founder of E Lab, Dir Sapient + Doblin• PhD Anthro

Cognitive Preferences + Learning Styles in Teams

Sara Beckman• Pioneer Design + Business (Haas)• Expertise- Learning Styles- DEC• Stanford- PhD, MS- Engineering

Kathryn Jablakow• Research- Cognitive Preferences• Expertise- Learning Styles- DEC• PhD Electrical Engineering

MarketingGraphic DesignIndustrial Design Engineering Anthropology

A Core Curriculum Designed to Teach Trans-disciplinary Skills

DESIGN ENGINEERING COMMERCE LIBERAL ARTS

1. IDPIntegrative

Design Processes

2. BMIBusiness Model

Innovation

3. SSTBiomimicry or Eco-

Innovation

4. URMUser Research

Methods

Senior Capstone

Frameworks(insights)

Imperatives(Ideas)

Observations (Context)

Solutions(Artifacts)

Sara Beckman, CLO Institute for Design Innovation

What are the waysTo toast bread?

Is there a better way to achieve the

attributes of toasted bread?

How do we make a better toaster?

How do we make toasters less

expensively and more quickly?

DriversKey Insights

RequiredKnowledge Required Types of Innovation

Behavioral Knowledge

New Value Proposition

Technical Knowledge

New Product Technology

Product Knowledge

ProductImprovement

Manufacturing/OpsKnowledge

Product Optimization

TACI

TEX

PLIC

IT

REVO

LUTI

ON

ARY

EVO

LUTI

ON

ARY

Deep thought, decisive action…with tools to be effective

Write a break up letter with a product you once loved.

https://www.youtube.com/watch?v=39AQbvAbi8g

Create Value.https://www.youtube.com/watch?v=_2-heMzV1mA

What is beauty?https://www.youtube.com/watch?v=cIe-X3SRPd4

Steve Spinelli

Thank you!