Ideology of Simpleology

8/11/2019 Ideology of Simpleology

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[IDEOLOGY OF SIMPLEOLOGY] January 1, 2014

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1. INTRODUCTION .............................................................................................................................. 3

2. THE INVISIBLE WALLS ............................................................................................................. 4

2.1 PSYCHOLOGICAL IMPACT ................................................................................................... 5

2.1.2 NAMING ................................................................................................................................... 7

2.1.3 LOGICAL FALLACIES ......................................................................................................... 8

2.1.4 FAULTY THINKING ............................................................................................................. 12

2.1.5 PSEUDOSCIENCE .............................................................................................................. 13

2.1.6 DISINFORMATION .............................................................................................................. 14

2.1.7 FOCUS ................................................................................................................................... 16

2.1.8 TRANCE ................................................................................................................................ 16

2.1.9 RUNAWAY BRAINWARE .................................................................................................. 17

2.1.10 NEURAL NETWORKING ................................................................................................. 17

3. DISPOSABLE REALITY ...................................................................................................... 18

3.1 LOGIC .................................................................................................................................... 19

3.2 SCIENCE ............................................................................................................................... 19

3.3 E-PRIME ................................................................................................................................ 20

3.4 POLYA ................................................................................................................................... 22

3.5 UMF RULES ......................................................................................................................... 22

4. SIMPLEOLOGY: THE SIMPLE SCIENCE OF GETTING WHAT YOU WANT ....... 24

5. CONCLUSION ................................................................................................................ 26




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IMAGE 1: ARTISTIC IMPRESSION OF THE CURRENT WORLD SITUATION .................................. 6

IMAGE 2: THOSE MORE IGNORANT ARE MORE CONFIDENT WITH THEIR OPINION ..................... 7IMAGE 3: US PRESIDENT BARACK OBAMA GIVING A SPEECH .............................................. 8

IMAGE 4: "YOU'RE AN AD HOMINEM FALLACY!" ............................................................ 9

IMAGE 5: A FRUSTRATED GAMBLER ........................................................................... 10

IMAGE 6: THE TEXAS SHARPSHOOTER ........................................................................ 11

IMAGE 7: VARIOUS SHOPPING SCAMS......................................................................... 13

IMAGE 8: REPRESENTATION OF THE GOVERNMENT ........................................................ 15

IMAGE 9: HYPNOSIS ILLUSION .................................................................................. 16

IMAGE 10: SPEECH BUBBLE ..................................................................................... 20IMAGE 11: UNCLE SAM'S RECRUITMENT POSTER .......................................................... 23

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1. INTRODUCTION

What are the basic principles for success? One would say hard work. Theother would say never giving up. Third one would say something along the linesabout owning a sportscar and spending money that your rich parents earned. Thereis a little about everything in this. But the first and most important thing is productivity.You will not achieve anything if you do not do anything. In Mark Joyner’sSimpleology: The Simple Science of Getting What You Want, it is explained how youcan get something done with minimum effort. He also gives a note about minimumeffort. He claims that you still need effort, not that it is going to be easy. No effort isno job done. Hard work is not the only factor of success, sometimes not even workitself. People grow up in different surroundings. One may spend his/her entire lifeworking for a minimum wage. It all comes down to being smart and using theproductivity where it is supposed to be used. But most importantly, productivity stillexists.

Mark Joyner is an internet marketer. As of now, supposedly, he is working on

the Simpleology internet application used by his fans. He is the author of the

bestsellers The Irresistible Offer and The Great Formula. He has also served the

military which is mentioned a few times in his book. His websites and his booksachieved enormous popularity in a short time.

In this work, we will be reviewing the thoughts and principles of Mark Joyner’sunderstanding of success, while also adding thoughts and analysis from various

media articles and summing everything up in one whole thought.




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2. THE INVISIBL E WALLS

The thought that may first come to one’s mind are obstacles. Those crude obstacles and fear holding back the willpower that one may posess. We areconstantly facing these obstacles every day, but in most cases, we are the opponentto ourselves. If we engage in taking action, changing the course of our intentionswithout letting something hold us back, success is a primary option. Mark Joyner hasa slightly different approach and has many smart ways of comparing our mind to asoftware.

Mark Joyner considers the brain to be a personal computer. It is said in thebook that what we know, represents the data saved in our brain, it represents thehardware part of our „computer“, and the information that we can call out in the exactmoment and work with it is like a Random Access Memory (RAM). The CPU part inour brain has the ability to process information. Our view of the world is the operatingsystem, while the things we tend to do every day are like programs installed on ouroperating system.

One may think that Mark Joyner considers the human population to be likerobots, but my personal opinion is that it is a smart comparison. I also might add thatour feelings and emotions are what is differing us from machines. They do not havethat, and they play a very crucial part in our „hardware“.

In the chapter „Invisible Walls“, Joyner includes all kinds of psychologicaleffects in the human society. Influence, language, belief, pseudoscience,disinformation, focus, trans, etc. In the following segments more will be explained.




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2.1 PSYCHOLOGICAL IMPACT

Every member of the human society encounters this every day, whether it is

via media, a friend, work colleague or a family member. And every time, someonesuccumbs to it, because they are convinced that a certain product might work, or thatan influenced lifestyle change may be better for them. Here are Mark Joyner’s basicexamples from Simpleology:

OUR WORLD MODEL: „What we actually see outside is not the outsideof the world at all“1 The author considers that the visual representationof the outside world is only a simulation of what is actually out there,and each and every individual has his/her own point of view. One may

think that the author had gone crazy, but if we take the subject into adeeper analysis, we can actually see that it is a profound fact. It is alsosaid that our model is not only what we see, but what we think, hearand feel.

BELIEF: There is a character in the book named Dave. Dave comes tothe pub every day and has a conversation with certain personalitieswhich depict the psychological impact Joyner has implemented in thebook. For example, in Joyner’s imaginary pub, the bartender believesthat all Arabs are terrorists, while an Arab comes into his pub seeking

for help because his wife is giving birth. Because the bartender thinksthat the Arab is a terrorist, he physically assaults him because hedoesn’t understand his language. Let’s get back to the Arab. He is anart graduate from Jordan who emigrated to the US. The cause of hisyelling in the conversation was mentioned before: His wife is giving birth.

INFLUENCE: We are dealing with this type of psychological issuesevery day. Most of our activities and motivations are based off ofinfluence, right? Whether it is a motivational YouTube video that gets

an individual’s adrenaline levels pumped up or it is a friend whointroduced that same individual to mountain climbing, paragliding,martial arts or something else. In his book, Joyner has a fewdescriptions based on influence. Here are a few examples: Whencompanies are using influence, it is called „marketing.“ When politiciansare using influence, it is called „speech.“ When a government enemy isholding that same „speech“ it is called „propaganda.“ Or when a coachis giving a „motivational speech“, so called advice to his team beforethe game and so on.

1 Simpleology, Joyner, Mark, page 49




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Image 1: Artistic impression of the current world situation

LANGUAGE : An individual can enrich themselves by reading books,improving charisma and critical thinking, and use it all in order toexpose one’s own opinion. One of the basic examples includes buyingsomething from an online shop, facts about a certain sports team, amultimedia company, and so forth.

An experiment is included in the work involving an inanimate object:

„Take any object in your room and place it on the floor. Take a look at it andrepeat in your thoughts: „I hate you“ 20 times. Now do the same thing with a forced

smile on your face. You have noticed that it can be uncomfortable saying this with aforced smile on your face, and it would have even been worse if you tried sayingthose words out loud. I would like you to repeat the same thing all over again, but thistime with saying/thinking „I love you“ to that same object.“2

To get back to the imaginary character Dave in the book. He is conversing with afriend in a pub, and both of them are having arguments and debates about politicalparties they are involved in. Like most of the government, both of these parties arecorrupted and not to be trusted, but with their influence on these two personalities,they have established a solid defence with people’s language in order to defend them.

Also, the model of the world. Everyone’s perception is different, and everyone’sdescription is based off of a reality. People consume that reality and make a product.That product itself is a final work of their own version of reality.

The idea of perception is a complexone. As I am writing this, I am puttingbits of my reality together for the

reader to consume. And the reader willput their own thought into action asthey are reading this.

2 Simpleology, Joyner, Mark, page 84




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Image 2: Those more ignorant are more confident with their opinion

2.1.2 NAMING

A rather interesting example in the works. It gets the „victim“ into the positionwhere there is no option three. There is a debate between our character Dave and

another individual in the book, which involves two of them giving opinions whether ornot should their country declare war against another country for no apparent reason.Dave’s excuse involves the opposing country’s leader saying that he would kill themall, which does not hold true at all. That fact is confirmed by the individual.

Two keywords are also included:

Patriot

Enemy

„If you are giving proof in the likes of the enemy, then you are not a patriot.“

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(NO OPTION THREE)

This has proven to have also been a recurring problem in society, which has led to adownfall in a person’s success. A constructive, objective opinion, backed up bydetails is most of the times crushed by the shallow minds of the bigger groups. Afailed democracy. That leads into the person with his/her own opinion to crawl up in a

corner and become more insecure instead of fighting for the opinion they created. Although this is not always the case, it can be found in smaller societies.

3 Simpleology, Joyner, Mark, chapter 2, page 97




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2.1.3 LOGICAL FALLACIES

Before we move on to the next subject, we will mention something called logicalfallacies. Logical fallacies are opinions based on illusive thoughts, something that is

used when a person is wrong and intends to come out right with false facts.

These include:

Strawman

False cause

Slippery slope

Special pleading

Ad hominem

Loaded question

The gambler’s fallacy Black-or-white

Bandwagon

Begging the question

Appeal to authority

Appeal to nature

Composition/division

Anecdotal

Appeal to emotion

The fallacy fallacy

Tu quoque Personal incredulity

Burden of proof

Ambiguity

No true scotsman

Genetic

The texas sharpshooter

Middle ground

Image 3: US President Barack Obama giving a speech




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These are the definitions of each fallacy from www.yourlogicalfallacyis.com :

Strawman is misrepresenting someone’s argument in order to make it easier toattack.

False cause is presuming that a real or perceived relationship between things meansthat one is the cause of the other.

Slippery slope is asserting that if we allow A to happen, then Z will consequentlyhappen too, therefore A should not happen.

Special pleading is moving the goalposts to create exceptions when a claim isshown to be false.

Ad hominem: One of the most famouslogical fallacies; used to attack youropponent’s character or personal traitsinstead of engaging with their argument.

“How can you give a presentation onsexual education if you have AIDS?”

Loaded question: Asking a question that has an assumption built into it so that it

can’t be answered without appearing guilty. (This brings us back to „no option three“).The most common example would be: „Do your parents know you kissed Sally?“.The subject attacked is put into a position where all of his actions are shown asalready done whether or not they are true.

Image 4: "You're an Ad Hominem fallacy!"

http://www.yourlogicalfallacyis.com/







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The gambler’s fallacy: Believing that„runs“ occur to statistically independentphenomena such as roulette spins.

„How come I got a red number if allnumbers before it were black?“

Black-or-white: Where two alternative states are presented as the only possibilities,when in fact more possibilities exist.

Bandwagon: Appealing to popularity or the fact that many people do something asan attempted form of validation.

Begging the question: A circular argument in which the conclusion is included in thepremise.

Appeal to authority: Using the opinion the position of an authority figure, orinstitution of authority, in place of an actual argument.

Appeal to nature: Making the argument because that something is „natural“ it istherefore valid, justified, inevitable or ideal.

Composition/division: Assuming that what’s true about one part of something hasto be applied to all, or other, parts of it.

Appeal to emotion: Manipulating an emotional response in place of a valid or

compelling argument.

Anecdotal: Using personal experience or an isolated example instead of a validargument, especially to dismiss statistics.

The fallacy fallacy: Presuming that because a claim has been poorly argued, or afallacy has been made, that it is necessarily wrong.

Image 5: A frustrated gambler




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Tu quoque: Avoiding having to engage with criticism by turning it back on theaccuser- answering criticism with criticism.

Personal incredulity: Saying that because one finds something difficult tounderstand, it is therefore not true.

Burden of proof : Saying that the burden of proof lies not with the person making theclaim, but with someone else to disprove.

Ambiguity: Using double meanings or ambiguities of language to mislead ormisrepresent the truth.

No true scotsman: Making what could be called an appeal to purity as a way todismiss relevant criticisms or flaws of an argument.

Genetic: Judging something good or bad on the basis of where it comes from, orfrom whom it comes.

The texas sharpshooter : Cherry-picking data clustersto suit an argument, or finding a pattern to fit apresumption.

Middle ground: Saying that a compromise, or middlepoint, between two extremes is the truth.

Image 6: The Texas Sharpshooter




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2.1.4 FAULTY THINKING

Many times we have encountered that we have lost an argument simply

because we did not know we were manipulated. That is why we have come acrossthe subject of logical fallacies. People nowadays tend to use these a lot, most of thetimes unknowingly, even the ones who are reading or writing this. Those are one ofthe key points when it comes to avoiding in order to keep a valid argument.

In Joyner’s book, our main character Dave is an atheist in this case. He isconversing with a Christian individual who claims god exists because of the bible.Dave counters him stating that it is just a book written by humans and that there is nosolid evidence that god exists. Then, the fallacy occurs. The individual attacks himwith a question of how he knows if the first president of the US is actually GeorgeWashington if it is only stated in a book. Dave is left alone and confused, but latersupported with an explanation of another individual.

Immature conversations are usually held when there are a lot of logicalfallacies. The individual that decides to help Dave gives him an example from a book:„Star Wars“. He says that by the book, Darth Vader is Luke Skywalker’s father and that is an evidence that has to be believed in. It is revealed how incorrectly theunfriendly individual’s argument was placed. Dave later sympathizes with the helpfulindividual thinking that he is an atheist also, but the individual reveals that he is

actually Christian.

What is the whole point here? No matter what your gender, sexual orientation,religion, race, nationality or morals are, in order to have a constructive argument andan opinion based on facts, you have to avoid logical fallacies and use any source ofknowledge in order to improve what you have to offer. That will not only make you abetter person, but it will also make you a better thinker and a good debater.




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2.1.5 PSEUDOSCIENCE

A science based on „facts“ instead of real scientific research. Like in the book,the most common example is advertising a certain product. Biobracelets, some stateof the art steel used in new dishes in order to make your food tastier, an electricappliance with some form of low-frequency sound to keep the rodents away, fitnessmachines that are promised to get you 6-pack abs in a month, etc. The wholescience behind it is based on some atrocious facts that people are actually believingin because it sounds very convincing.

In this chapter, Dave visits a high-tech store and buys a headband with a

microchip installed. That is what the clerk wanted him to believe. It is said to bebased on quantum physics and that it also boosts your general health. A few daysafter using it, Dave believes he actually feels better, but instead he does not. Hepicks up a cold in the process, blames the product for not making him feel better, butis still double-crossed because the clerk told him he needs to have positive thoughtsin order for the product to work. The cold goes away naturally, but Dave thinks it isbecause of the said product. This is the whole point of advertising a money wastingproduct. It can be found almost everywhere and it circulates on the TV every singleday. Of course, not all products are not worth their money, but this method ofpsychological impact is used violently in order for the product to be sold.

Image 7: Various shopping scams




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2.1.6 DISINFORMATION

This is more of a controversial subject. It is based mainly on politics. Use an

information, make it false and public, and a majority of the society will believe in it.That has lead upon several conspiracy theories. The Moon landing, 911 attacks, Warin Afghanistan and so on. Here are the 25 rules of disinformation from the websitecalled www.proparanoid.net:

Hear no evil, see no evil, speak no evil

Become incredulous and indignant

Create rumor mongers

Use a straw man

Sidetrack opponents with name calling, ridicule Hit and Run

Question motives

Invoke authority

Play dumb

Associate opponent charges with old news

Establish and rely upon fall-back positions

Enigmas have no solution

Alice in Wonderland Logic

Demand complete solutions

Fit the facts to alternate conclusions Vanish evidence and witnesses

Change the subject

Emotionalize, Antagonize, and Goad

Ignore facts, demand impossible proofs

False evidence

Call a Grand Jury, Special Prosecutor

Manufacture a new truth

Create bigger distractions

Silence critics

Vanish

http://www.proparanoid.net/







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And the eight traits of the disinformationalist, also from the site cited aboveare:

Avoidance

Selectivity

Coincidental

Teamwork

Anti-conspiratorial

Artificial Emotions

Inconsistent

Newly Discovered: Time Constant

Nowadays, people will believe almost any information dosplayed through themedia. Unfortunately, in our home country, the same thing happens over and over.Hopefully, there are individuals who actually do the research, come to a reasonableand logical conclusion, thus revealing that the actual truth is far behind from the onebeing aired.

Image 8: Representation of the government




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2.1.7 FOCUS

This is probably one of the most important things when it comes to psychology

and maintaining common sense. Basically, focus is something that gets us distractedfrom other things and keeps a stable mindset. For example, Joyner adds in the carphenomenon. Usually, when we pick a vehicle to buy, we are focused more on themodel we want and we are seeing that model more often in the outside world. Theresult? Our focus.

A famous mathematician once immigrated from Russia in 1917 because hewas aware of the government failing. After the World War II started, he was caughtand sent to a concentration camp. While he was there, he managed to keep his focuson playing with numbers in his mind. That led to him not being traumatised aftergetting out of the camp after seven years. He developed what is called today the

„Trachtenberg system“, a system using fast and efficient calculations that are createdwithin one’s mind, without using a pencil and a paper.

2.1.8 TRANCE

Not much is know about trance, except for its hypnotic effect. But when wetake trance onto another level, we are not conversing about fake hypnosis methods

that a lot of people actually use to appeal customers. In his work, Joyner mentions amethod that Milton Erickson used, his so-called „handshake induction“. What hewould do is that he shook a patient’s hand longer than usual, thus creating a hypnoticeffect. That is why it is mentioned that trance is a form of hypnosis, despite Ericksondisliking any hypnosis methods.

Image 9: Hypnosis illusion




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2.1.9 RUNAWAY BRAINWARE

Mark Joyner compares our minds to a computer system. That has already

been mentioned before. When we are working on our computer, we can notice whenthere are a lot of programs opened, that the computer is running slow. The CPU andthe RAM memory just cannot handle that much information.

The same is with our brains. We become overwhelmed with too muchinformation and we cannot function properly. The key to solving this is just what wedo with the PC itself. When we need more performance out of our machine, we closethe windows we do not need. In the real world, it does not seem as easy, but that isthe solution: Closing the overwhelming programs and viruses that hold us back fromfunctioning properly.

2.1.10 NEURAL NETWORKING

Has it not ever occured to an individual to connect a certain sound, a certainsong, a certain smell, a certain landscape to something else? That is what this is all

about, nerve connection. We have all experienced a certain song reminding us of aloved one, a nostalgic melody bringing back memories from the past, or a certainsmell that we remembered when we were visiting a place. Although the connectionscan be based on any sense, an emphasis is put on the smell in Mark Joyner’sSimpleology. Our brain can process around 7 informations at the same time, but inthe background, there are tons of things processing altogether. After all, it is knownthat the brain is built with over a billion of neurons.

The computer part is here again, the machines are created to imitate ourbrains, connect and process information. Our character Dave visits us again in thischapter which reveals more of his past. In one of his childhood conversations with his

mother, he is brainwashed by her that full-time jobs are bad and unhealthy becausethey were watching a channel talking about an employee of the month promotion in aWalmart supermarket. And, of course, one thing led to another, and now alreadygrown Dave still believes that full-time jobs are rubbish. Connection.




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3. DISPOSABLE REALITY

In the third part of the book, Joyner presents us with a weapon that is able to

dissolve the invisible walls, but the primary objective is to be aware of them. We arealso introduced to the UMF (Utilitaristic Model of Flexibility). In order to improveourselves, we need to improve our own opinions, be more flexible, without makingexcuses why we changed in the first place. We can change it countless times intoany shape that suits us perfectly. The model of the world and our opinions are whatform us as a person.

The UMF consists of three parts, which Joyner profoundly explained:

1. Hardware upgrade: Simple advice for training your brain and stayinghealthy in order to improve the hardware itself, because in order for a realcomputer to stay in a pristine condition, we need to upgrade the parts.

2. OS upgrade: There are so-called multi-boot machines which can supporttwo or more operating systems. The UMF is a final version of the mindsoftware itself and it represents an infinite-boot machine, which can beformed and changed at will.

3. Software upgrade: If we have a certain software, but do not know how touse it, it can be rendered useless. If we are in our comfort zone, happilygoing with our everyday lives, when the new model is right inside uswithout being used, we will barely make a step forward. An „I want“ needsto become „I have“.




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3.1 LOGIC

This is mostly self-explanatory. It is based on the logical conclusion and a

consequent. Joyner provides an explanation and a further analysis of the consequent.

Basic example of a cosequent would be. Dogs are animals. Rex is a dog.Therefore, Rex is an animal. This is a confirmed, valid consequent. P is Q. X is P.Therefore, X is Q. But there are more cosequents which do not prove a valid or a truepoint, for example: „All Torkshire Terriers are dogs. Rusty is a dog. Therefore, Rustyis a Yorkshire Terrier.“ and „A force that moves will always stay in motion.“4 Justbecause all Yorkshire Terriers are dogs, does not necessarily make Rusty the samebreed. And humans have a lot more to discover about the universe. He alsointroduces us to the term called bivalence. Bivalence means that something is eitherright or wrong. This can be applied to the real life as well. Fight-or-flight, win-or-lose,

and so on.

3.2 SCIENCE

While logic is there only to question, science is here to back up with data, proof andvalidity. 4 terms are introduced in this segment: hypothesis, scientific method, theoryand the scientific law.

According to Wikipedia, a hypothesis is a proposed explanation for a

phenomenon.5

The process for checking if a hypothesis is valid is the scientificmethod. A theory is a more detailed explanation of a certain phenomenon (e.g. thetheory of evolution). In the end, if a theory is proven to be correct, it becomes ascientific law, which are indisputable.

Nowadays, science has greatly expanded its horizons and more and more greatdiscoveries are being revealed every single day. The scientifical theories are what isputting the beliefs who have no solid ground proof aside, making the whole societymore functional.


5 www.en.wikipedia.org/wiki/Hypothesis

http://www.en.wikipedia.org/wiki/Hypothesis







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3.3 E-PRIME

E-prime is a short for English Prime, which is a modified version of the Englishlanguage that completely excludes any form of the verb „to be“ in order to create

more precise models. For example: „My principal is a thief“. It is a conclusion that isnot based on any valid information, but if you add „As far as I know…“ to thesentence, you are making progress and proving the limits of your actual knowledgethat led to creating the fact.

A rather interesting example that Joyner wrote is in this chapter. A womanthinks that all men are pigs. This is a certain model and is limiting the woman herself,because if she finds the man of her dreams, her model will be applied to the sameman, thus leading her into thinking that the ideal male is also a pig, regardless if sheis right or wrong.

Here is the list of the disallowed words:6

be

being

been

am

is; isn’t are; aren’t was; wasn’t were; weren’t I’m

you’re; we’re; they’re

he’s; she’s, it’s

there’s; here’s

where’s; how’s; what’s; who’s

that’s

ain’t hain’t whatcha

yer

6 www.en.wikipedia.org/wiki/e-prime „Discouraged words and rationale for typical replacements“

Image 10: Speech bubble

http://www.en.wikipedia.org/wiki/e-prime







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3.4 POLYA

George Polya was a mathematician and a professor at Stanford University,

who is known for his book How to Solve It . Joyner cites him in this chapter for hisproblem solving methods and skills. These are included in the chapter:

1. Understanding the problem (What is the real problem, what conditionsare there, what do we already know?)

2. Making a plan (Have we ever encountered a similar problem? What arethe options? Can we rephrase the problem itself? Has this problemalready been solved somewhere else? Have we used all resources?)

3. Taking the plan to action (Are we doing a good job on each step? Is theplan pattern correct? Is it working out for us?)

4. Reviewing the finished work (Is the solution correct? Is there a specificconclusion? Can the same method be used for another problem?)

3.5 UMF RULES

There are 7 rules that Joyner stated about the UMF. Each and every rule has

a comment to it and the representation, when applied to the outside world is true.Every human being has their own model, their own view, and there are absolutely nottwo identical models. Everyone has their own representation.

RULE #1: Thoughts are models: When we see something and get into anoccasion where we have to tell it to a friend, it is called a verbal model. We are notgiving the exact same image, but the representation of our own model to a friend. Forexample, a painting. When we describe it to our friend and tell them to draw it, it willhave a couple of differences from our own, because there are limits to our model andour vocabulary. Another type is an imaginary model, where everyone has their owndefinition for certain things. Democracy is mentioned in the book as an example. Two

different individuals will have different definitions on democracy.

RULE #2: We are eligible to choose our own models: Not teachers, parents,celebrities or friends can make us choose our own model. That does not mean thatthey do not love us or wish all the best foru s, but they make mistakes just like everyindividual does and are not always helping with the models.




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RULE #3: These models can be used in ouradvantage or against us: Various propaganda, warposters have been using this in their advantage to gain

popularity.RULE #4: Utility is the measure of quality: The

models we have are temporary. They can change overtime, due to finding a model that is better and moreuseful than the last one.

RULE #5: Utility does not necessarily mean it istrue: Our character Dave is back here with a sentencedescribing his physical traits. He believes he is a good-looking man, when instead, he is ugly. Who knows thathe is ugly? Maybe there was a poll on Dave’s looks

and 90% of the people voted „ugly“. Or maybe this isall a lie sugarcoated to make it look like an authoritativeproof. A model can be useful, but it can also be used ina wrong way, like giving bad influence. Confidence isalso a factor here. No matter what they physically look like, confident people tend tobe more successful socially.

RULE #6: No model is absolute: Every model is changing and losing its placeover time. That also means UMF is not absolute either. The most powerful trait of allmodels is utility. Use questions and arguments to your advantage, because most ofthe time, people are arguing without knowing what they are actually conversing about.

This is a very common situation today.RULE #7: There are no two identical models: As mentioned above, even the

slightest difference between the models of two individuals can make drastic changes.Never will two identical models be encountered.

RULE #8: Models are not exclusive: People usually completely throw away theold model after finding a new one, which is not a practical thing to do when it comesto UMF. Just because a new model is discovered, does not take away the fact thatsome traits from the old model cannot be used.

RULE #9: Models do not have to be accepted completely: Models are

presented as complete, thus leading to individuals believing that they have to beaccepted completely as well. This is unnecessary, because countless parts of anymodel can be used at will at any time.

Image 11: Uncle Sam's recruitment poster




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4. SIMPLEOLOGY: THE SIMPLE SCIENCE OF GETTING WHAT YOU WANT

In the final chapter, we are introduced with five laws of Simpleology. A simple

path is needed in order to obtain a better and more secure model. Take for example,two programmers. The first one is a very experienced programmer, while another isalso experienced, but does his work poorly. The first programmer can write a line of afunctional code, whereas the second one can write 100 lines of code for the sameprogram. Everyone will go for the simpler way. That is why programming languagesand programs/software in general are updated. If we do not have time to improve, our journey will not only be a disastrous line, we will drift many times off course as well.Just because of the invisible walls, we have created obstacles, viruses in our mindwhich are making us drift away from the person we want to become. Maybe that wasan actor or an actress. Maybe that was a businessman, a lawyer, a singer, a famoussurgeon. That is where disposable reality comes in, to teach us how to defend

ourselves using weapons in our mind. Here are the five laws of Simpleology:

1. The Law of Straight Lines: This is the law of simplifying the journey to a desired goal. „The shortest path between two points is astraight line.“7 An interesting experiment is included in this segment whichinvolves a glass of water and a stopwatch. The first two methods utilizeverbal communication with the object and „ordering“ the water to come intothe mouth while simultaneously tracking how much time did that take. Thethird method involves just drinking the watter and putting the glass backdown which was proven to be the simplest. That is how it is with life goalsin general. We should not pick the longest and most complicated journey,

but the shortest and most compact one.

2. The Law of Clear Vision: The main objective of this law is foru sto have a clear vision of what we exactly want. The experiment includedhere is to place an object close to the wall. The first method involvesspinning around eyes closed for five minutes and then trying to find theobject. The second method is the same, only this time the eyes are open.The second one will provide success without failure. But that is not asimportant as what we did before both methods. We had a vision of what weexactly want. The object close to the wall. People who do not have a clearrepresentation of what they exactly want might end up spinning around for

life.

7 Basic mathematical definition




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3. The Law of Focused Attention: There may be a goal, but ifattention is not given to it, it will all be in vain. It is explained in the bookthat a surgeon cannot perform a surgery while watching a football game oreating popcorn. In order to complete a task, you need to devote your

attention to it. The best experiment is in this law. The writer demands thatthe reader counts a specific word in a specific paragraph. After the readeris finished, he/she is asked again to count the words starting with T. Ofcourse, the reader will fail because his/her attention was dedicated toanother task. In life, we are focused many times on tasks that are either notconnected to our goals or are something that we do not want or intend todo. This way, we cannot go for our goal. Attention is needed.

4. The Law of Focused Energy: „Do you know what is thedifference between a knife and a rock? Most people will probably say that aknife is sharp and a rock is not. This is absolutely true, but how did the

knife became sharp? What is the purpose of sharpness? Simple, it isbecause energy was focused on it.“8 The experiment in the fourth lawinvolves a knife, a tablespoon and a cardboard box. The goal is topenetrate the box with the spoon first, then the knife. The conclusion is thatmuch less effort was needed to penetrate the box with the knife (also, lessenergy was used). A spoon is wide and round, whereas the knife is pointyand sharp. The energy points are staggered differently, and that is the key.

5. The Inescapability of Action/Reaction: In general, everything we do is an action which causes a reaction. When we think we are doingnothing, it is only the absence of a certain activity. When we are playing agame, we are stimulated, when we are watching a film, our emotions aretriggered. In the book, laziness and hesitation are also added as actionswhich trigger reactions. Action and reaction are the two things whichcannot be escaped from. There will always be reasons and there willalways be consequences.





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5. CONCLUSION

The philosophy of this book is rather interesting. It has a more o fanacademical than an emotional approach. The best combination would be both,

because both are important for general mental health. It varies from individual toindividual, but the only reasonable thing to do is to pick whatever suits your needs inorder to improve your path. Learn and improve every day, make the most of our dayin general, study from various sources to be a better person are one of the smallthings that combined make a huge leap in our personality.

While the second chapter is the biggest, it is also the biggest problem as well.The so-called „invisible walls“ are an everyday obstacle in every person’s life. It takesa lot of strength, discipline and dedication to venture on a journey in order to obtainone’s goals. That is where the disposable reality comes in. A huge new operatingsystem for our mind in order to master the weapon and obtain full control.

Some political and war aspects might be an extra in the book, despite aiding inthe explanations of certain things. The experiments are practical, interesting andintriguing. The utility aspect is very important, not just in the book, but in the real lifeas well. People obtain a position in a society over time. They are obligated toparticipate, and the only way an individual can rise is by participating and improvingtheir own skills in order to actually make use in a society. It may seem a little harsh,but that is just the way that it is. You are in a society. Your skills matter. You need toparticipate.

But in the end, life is not needed to be taken too seriously. Working too hardcan damage one’s health, which has been scientifically proven. Humans only have

one chance to live and to make the most out of life is crucial. But there will always beobstacles, poisonous people, invisible walls and that is what makes life-life.Everybody questions themselves what is the purpose. The purpose is existing andliving through the obstacles in order to become a strong member of the society youare living in. It is not just important for the spirit, but for the body as well. everyonehas set a goal, even the reader and the writer. Simpleology is here to get people totheir goal with minimum effort. After all, success is about living your life to the fullestwithout a destructive lifestyle.




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WORKS CITED

Joyner, Mark. Simpleology: The Simple Science of Getting What You Want .

Published by John Wiley & Sons, Inc., Hoboken, New Jersey, 1997. Print.

www.imgur.com; everyday access

www.en.wikipedia.org/wiki/Hypothesis

Wong, David. „6 Harsh Truths That Will Make You a Better Person.“ Cracked.com,

17 Dec. 2012. Web. December 17, 2013.

www.reddit.com/r/selfimprovement

www.reddit.com/r/GetMotivated

www.reddit.com/r/seduction Vital, Anna. „A Mindmap Of How To Be Productive.“ Lifehack.org , 4 Mar. 2014. Web.

16 Mar. 2014.

Brady, Krissy. „15 Things You Should Stop Being Afraid of Right Now.“ Lifehack.org ,

6 Dec. 2013. Web. 18 Dec 2014.

http://www.imgur.com/




http://www.reddit.com/r/selfimprovement


http://www.reddit.com/r/GetMotivated


http://www.reddit.com/r/seduction










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NOTES

Ideology of Simpleology

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