Examining User-Centred Design: How and Why to Design ... · Human-Centred Design 7 What is...

ExaminingUser-CentredDesign:HowandWhytoDesignProductsandResourceswiththeEnd-UserinMind

AmritaTakhar-UserExperienceDesignerStacieCarey-KnowledgeExchangeSpecialist

March22nd,2018

TOPHC

Disclosures

•  NoneofthepresentersinthisworkshophavepotenOalconflictsofinteresttodeclare.

•  Noneofthepresentersinthisworkshophavereceivedfinancialsupportorin-kindsupportfromacommercialsponsor.

PublicHealthOntario.ca

WorkshopOutline

3

User-CentredDesignandIdenOfyingyourusersAcOviOes:Whoareyourendusers?Howhavetheybeenengagedinyourwork?UserResearchProcessesandMethodsAcOvity:Outlinearesearchplan

UsingResearchtoInformYourProjects


TableIntroducOons

4

Atyourtables,shareyour:

•  Name

•  OrganizaOon•  Goalfora\endingtoday’ssession

10MINUTES


User-CentredDesign

5

User-centreddesign(UCD)isaprocess,groundedininformaOonaboutthepeople

whousetheproductorservice.


Human-CentredDesign

User-CentredDesignRelatedPracOces

6

UserExperienceDesign

CogniOveScience

DesignThinking

IntegratedKnowledgeTranslaOon

NeedsAssessment


Human-CentredDesign

7

WhatisHuman-CenteredDesign?byIDEO


TheDesirePath

8

Whatdoesthismakeyouthinkabout?

Stacie - this may be a good place to talk about how it might apply to their work their projects, programs, solutions


Empathy,Discovery,IteraOon

9

Stanfordd.school-IncubatorProjectImage:ProductStrategy101Blog


User-CentredDesignApproach

10

Empathy IteraOonDiscovery

Putyourusersfirst.

Becurious.DelayintuiOon.

TestassumpOons.

Engageearlyandgetfeedback

oeen.

PublicHealthOntario.ca 11

Thinkaboutarecenttoolorresourceyou’vecreated.Whowastheenduser?

Consider•  Whoisthelastpersontobeimpactedbyyourwork?•  WhoulOmatelyconsumestheinformaOonortoolsyouarecreaOng?

AcOvity1:Recordyourideas(individually)


User-CentredDesignProcess

12

Discover TestDesign Implement


Discover

DefinetheProblem

IdenOfyYourUsers

DevelopAUserResearchPlan

ChooseResearchMethod(s)

ConductUserResearch


DefinetheProblem

14

ExcludesoluOons.Agreeonit.Revisitit.

Problem


Project:WellWaterTesOng

15

DesignanapptoincreasewellwatertesOngforthoseatriskofwaterrelatedoutbreaksandprovidereminderstotest

DesignamobileapptoincreasewellwatertesOngandprovidereminderstotest.


Project:WellWaterTesOng

16

DesignanapptoincreasewellwatertesOngforthoseatriskofwaterrelatedoutbreaksandprovidereminderstotest

Reducetheriskofwellwaterrelatedoutbreaks.


UsersAreNOT:

17

You

SMEs

Managers

Funders

BoardofDirectors

You

CEO

ProjectTeam

PolicyMakers

Ministry

You

WhoareOurUsers?


Whoaretheendusers?

18

Whatdifferencesmaybeimportanttounderstand?


WellWaterUsers

19

PeoplewithWells

Test

TestRarelyTestRegularly UnawareNotConcerned

Don’tTest

Public Health Inspectors


AcOvity2:EngagingUsers

20

Individually,considerandrecordyourideas:Havetheseend-usersbeenengagedinproductdesignordevelopment?Ifso,how?Ifnot,whydoyouthinkthatis?

DiscusswithyourtableWhatarethecommonelementsofyourexperiences?

10MINUTESTOTAL

2MINUTES

8MINUTES


Discover

DefinetheProblem

IdenOfyYourUsers

DevelopaUserResearchPlan

ChooseResearchMethod(s)

ConductUserResearch


DevelopaUserResearchPlan

22

WhatinformaOondoyouneedtofullyunderstandthebehaviours,moOvaOons,feelingsandgoalsofyouruser?


WellWaterResearchPlan

23

WhatmoOvatesuserstotestandtheiracOviOesaroundtesOng.Orwhytheydon’ttest.

Learnabouttheirwellwaterandwhattheyvalueaboutit.

FindoutwheretheygettheirinformaOoncurrently.


UserResearchMethods

24

•  individualconversaOonalinterviews•  groupinterviewsorfocusgroups•  surveys•  observaOonincontext•  diaryorphotojournals•  usabilitytesOng

*Don’tforgettoengagewithyourprivacyand/orethicsboards!

GroupInterviews

Interviews Surveys UsabilityTesOng

ObservaOon DiaryorPhotoJournals


WellWaterUserResearchPlan

25

Icons: Motivate/bottle, tap, sources of info

Interviews Surveys UsabilityTesOng


HowtoFindYourUsers

26


HowManyUsersisEnough?

27

Lots of Insights!!!


ConducOngUserResearch

28

FocusonEmpathyandUnderstandingRemoveBiasLookforchallengesNOTsoluOons

Why?


SeektoUnderstandChallengesNOTSoluOons

29

“IfIhadaskedpeoplewhattheywanted,theywouldhavesaidfasterhorses.”

-  HenryFord


AcOvity3:OutlineaResearchPlan

30

Readthescenarioprovided.

Withyourtable,workthroughthequesOonsontheworksheetandoutlineaplantoidenOfyandgatherinformaOonfromyourusers.

20MINUTES


ScenarioCues

31

Howdoteachersplantheirprogramming?

Whatresourcesdotheyuseordevelop?

HowhavetheybeeneffecOveinreachingtheirstudentsinthepast?

Whataretheirchallenges?Forexample:TeachersmaybestuckforideasforacOviOes.


User-CentredDesignProcess

32

Design

ResearchSynthesisBrainstormSoluOonsMakeSomething


ResearchSynthesis-OpportuniOes

33

MoOvaOons AcOviOesandFeelings

InformaOonSources

Messages ImproveExperiences

TouchPoints&Influences


TestRarelyTestRegularly UnawareNotConcerned

MoOvaOons AcOviOesandFeelings

InformaOonSources

Messages ImproveExperiences

TouchPoints&Influences


Brainstorm:HowcanyousolveTHEIRproblems?

35


AFewWellWaterOpportuniOes….

36

AlignContenttoUserNeeds&AcOviOes

Simpleforms&Test

InstrucOonsRemindPeopletoTest+Why

SimplifyTesOng

ProcessesandResults


MakeSomething

37

Refine it as much to get the idea across.


TestWhatYouMade Implement


Implement


QuesOons?

41


LearnMore

42

WhyUCD?

HowIDEOUsesCustomerInsightstoDesignInnovaOveProductsUsersLove

TheROIofUserExperience

WhoisUsingUCD?

OntarioGovernmentDigitalServiceStandard

HealthcareHumanFactorsandUHNExperts,ArOcles,TrainingandUCDServices:

NielsonNormanGroup

Akendi

IDEO

Stanfordd.school

Examining User-Centred Design: How and Why to Design ... · Human-Centred Design 7 What is...

Documents

Transcript of Examining User-Centred Design: How and Why to Design ... · Human-Centred Design 7 What is...