ICCA Association Masterclass SeminarICCA Association Masterclass Seminar 25 September 2015 London...
Transcript of ICCA Association Masterclass SeminarICCA Association Masterclass Seminar 25 September 2015 London...
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ICCA Association Masterclass Seminar 25 September 2015 London
Dermot Ryan
Head of Congresses and Events
European Academy of Allergy and Clinical Immunology
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The views and opinions are those of the presenter and do not represent those of the speaker’s employer
DISCLOSURE
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“Inspirational” Keynote
• Focus on bigger picture – how
associations are changing and potential opportunities/threats
• How associations can add
value and how venues/destinations can help
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Associations – main sources of revenue Registration revenue from face-to-face events
Exhibition and sponsorship
Scientific journals
Revenue from other educational products
Grants
Products and services e.g. advertising, training, consultancy
Membership dues
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Source: EFPIA
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Source: EAACI
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Growing membership In a survey of 154 mid-to-large sized associations, 59% increased membership, 31% unchanged and 10% had decreased membership*
A larger study of nearly 900 associations found 53% had an increase in total members**
* ASI’s 2014 Member Engagement and Performance Survey
**2014 Membership Benchmarking Report from Marketing General Inc (MGI)
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Changing Leadership Profile
Professor Antonella Muraro Professor Elisabeth Bel First female President of EAACI First female President of the European Respiratory Society
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Changing Membership Profile
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Impact of Millennials
Born after 1980
Grew up alongside technology
Largest generation yet
High expections
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Pharmaceutical compliance fewer attendees?
smaller exhibitions?
diminished attendee experience?
more association resources required to manage – examples: the Netherlands regulatory environment
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Creating new revenue sources Attracting more global attendees
Looking beyond traditional sponsors for new opportunities
Case Study American Speech-Language-Hearing Association
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What can you do?
How can destinations/venues help associations add value to their meetings
(and perhaps gain a competitive edge)?
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Fostering Event Legacies
Moving behind traditional corporate social responsibility (CSR) models
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Leading on Technology
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Things are moving fast...
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iBeacons
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Support connectivity
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Capitalising on the Sharing Economy
But facilitating sharing for event organisers... • Sharing build-up costs with other associations • Reusing/repurposing carpet or other products • Other ideas?