Ogny mon 1400 dermot mc cormack
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Transcript of Ogny mon 1400 dermot mc cormack
Audiences continue to move to digital platforms
3
BILLION PER MONTH
Sources: comScore, Twitter, Nielsen, eMarketer
31 VIDEO STREAMS
70%CONNECT WHILE WATCHING TVOF DEVICE OWNERS
MILLION PER DAYTWEETS200
BILLION PER MONTHMINUTES ON FACEBOOK54
@dermot100
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Build AUTHORITY
CURATION
through
and CONTEXT
3 commandments for the next online content leaders
@dermot100
10
VMAs: Authority in combining –
1 Cultural Moments 2 Music Discovery
“Someone Like You”
– #1, +441%
“Tha Carter IV”
– #1 album, 964K
iTunes Singles Chart
Billboard 200 Chart
Most tweeted event:
- 10M+ #VMA tweets
Most social moment:
- 8,868 tweets per second
AUTHORITY
@dermot100
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Adds meaning to information:
Why should I care?
What does this mean for me?
What does this mean for society?
CONTEXT
@dermot100
To recap: 3 commandments for the next online
content leaders
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Build AUTHORITY through
CURATION and CONTEXT
@dermot100
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“It's not the strongest who survive, nor the
most intelligent, but the ones most adaptable
to change.”
– Charles Darwin
@dermot100