Addressing Big Data Challenges withIBM PureSystems

Don Boulia

Vice President Strategy, Software Group

IBM

1. Technology factors

2. People skills

3. Market factors

4. Macro-economic factors

5. Regulatory concerns

6. Globalization

Source: IBM CEO Study 2012

Technology is the leading force for impacting business

71% of CEOs identify technology as the most important external force impacting their organizations*

Factors impacting organizations

Source: IBM CEO Study 2012

* 2012 IBM Global Data Center Study

68% of IT operating costs in 2013 will be

for management and administration

Only 1 in 5 organizations allocate more

than 50% of IT budget to new projects

2013

68%29%

1996

* IDC; Converged Systems: End-User Survey Results presentation; September 2012; Doc #236966

Is IT ready for the challenge?

Integration by DesignDeeply integrating and tuning hardware and software

Built-in ExpertiseCapturing and automating

what experts do

Simplified ExperienceMaking every part of the IT lifecycle easier

It is time for a new class of expert integrated systems

Expert Integrated System

General Purpose Components

Custom Built System

Today’s problem: Time and effort is spent tuning general purpose components

The PureSystems solution: simplifies the entire IT project lifecycle

Design / Deploy Manage / Maintain

PureSystems deliver greater simplicity, speed & lower cost

Reduced Time, Cost and Risk

PureSystems simplify each phase of the systems lifecycle

Streamlined: Pre-integrated,

pre-tested, ready to run

Accelerated: System up and

running in hours

Simplified: Fully integrated

management

Integrated: System level

updates and upgrades

Patterns of expertise

Infrastructure

Delivering Infrastructure Services

Application Platform

Delivering Platform Services

Platform as a Service Virtualization Service level management Dynamic resource scalability Highly standardized infrastructure Automated provisioning of IT resources

Infrastructure as a Service Multi-tenancy User-based self-service Usage-based reporting Catalog of services

Data Platform

Delivering Data Services

Infrastructure Platform

Delivering Infrastructure Services

Application Platform

Delivering Platform Services

• Select model– for Transactions– for Analytics– for Operational Analytics

• Select size• Load data

Data Platform

Delivering Data Services

Today’s big data challenges are increasing demands on data systems

Mobile

Cloud

Social

Big DataAnalytics

Commerce

Increasing

Volume of datarequires growing capacity

35 ZB

by 2020

50x

2010

Increasing

Variety of datarequires new techniques

Increasing

Velocity of data

requires higher performance

Millions oftransactions per second

Billions ofdevices & sensors

2020

Real Time Fraud DetectionCustomer AnalysisE-commerce

Transaction Processing Reporting and Analytics Operational Analytics

Different applications rely on different data processing

Transaction Processing Reporting and Analytics Operational Analytics

Scalable Transactional Database

Different data workloads require different solutions

for TransactionsOptimized system delivering

data services for transactions

for Operational AnalyticsOptimized system delivering

data services for operational analytics

for AnalyticsOptimized system delivering

data services for analytics

Clients are realizing the value of PureData capabilities

A global leader inpayment-processing

Transactions DB2 cluster provides advantages over competition Lower cost payment routing improves competitiveness Easily handles transaction volumes during shopping peaks Extremely high availability at the required scale

Analytics “NYSE … has replaced an Oracle relational database with a data warehousing appliance from Netezza, allowing it to conduct rapid searches of 650 terabytes of data.”

ComputerWeekly.com

Operational Analytics

A leading global credit card provider

Operational Data Warehouse handles 80 million Tx/day Supports fraud assessment, customer care & SAS analytics >2500 avg. concurrent users >5TB loaded per day – including throughout peak hours

Analytics & Transactional Applications

Transactional Data Services

Analytic Data Services

PureApplicationSystem

PureData System

for Transactions

for Analytics

for Operational Analytics

Credit card management

Real Time Fraud

Detection

CustomerAnalysis

E-commerceCatalog & Cart

Next best offerCoupon

Order management

Smart consolidation of application and data services

Growing ecosystem with 60+ PureData partners

Delivering the value of expert integrated systems

Infrastructure

Delivering Infrastructure Services

Application Platform

Delivering Platform Services

Data Platform

Delivering Data Services

© International Business Machines Corporation 2012 International Business Machines Corporation New Orchard Road Armonk, NY 10504 IBM, the IBM logo, PureSystems, PureFlex, PureApplication, PureData and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml All rights reserved.

Addressing Big Data Challenges withIBM PureSystems