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Case Study: Managed Services

PureData Systems Takes Managed Service Providerfrom Inflexible Siloes to Hyper Scalability

Big Data & Analytics

Overview

Business logic siloes posing growth issues

CustomiCustomized coding to handle existing user requests and new customer on-boarding has created dependencies on a few key developers

InflexiInflexible legacy analytics appliance

Inflexible file-based assembler process is code heavy and requires heavy customizations to process change requests

SolutionSolution

• IBM PureData for Analytics• Saturn IGNITE Framework

Who is our client? TThe client is a leading managed & content service provider based out of the New York metropolitan area providing data warehousing, storage and list management services. Using proprietary processes and software, our client has been fulfilling a wide array of customer requests for offered services.

What were their challenges? TThe client’s unique selling point is to provide a tailored solution by tweaking its proprietary software and business logics to meet client requirements. However, the existing legacy file-based assembler process required to service user requests became too complicated to maintain and administer. The underlying business logic, though functional, would requirequire heavy code changes to fulfill new customer requirements leading to siloes of skilled developers in the organization servicing particular clients. Over time, this approach created dependencies on a few people within the organization and also affected deals with new prospects due to unavailability of trained professionals. It became critical for the organization to mmove towards a modular architecture that would scale easily with new customer requests while providing flexibility to accommodate and implement tailored business logics.

212.557.8134 | 228 E 45th St., New York, NY 10017|info@saturnb2b.com

ALAN KRIEGERPresident

SATURNB2B.COM

What was the proposed solution? SatuSaturn’s data warehousing and analytics experts proposed migration from legacy architecture to IBM PureData for Advanced Analytics (PDA) to tackle these mission critical issues. PDA is an open standards ANSI SQL based Data Warehouse appliance with its unique asymmetric massively parallel processing (AMPPTM) architecture delivering blazing fast query performance on analytic workloads supporting thousands of business intelligence application users.

In-database anaIn-database analytics are an integral part of IBM PureData for Analytics systems provided in the form of stored procedures like clustering, classification, diagnostics, data prep, distributions etc. In addition, PDA software development kit supports user-defined extensions enabling rapid development of custom analytics when stored procedures are not readily available for specific needs. Saturn Business Systems specialists were able to successfully incorporate new flexible data structures to accommodate for future growth while utilizing IBM PDPDA’s powerful in-database analytics features to migrate existing business logic within six weeks from proof of concept stage.

Result IBM PuIBM PureData Systems for Analytics delivered blazing fast query performance reducing cycle time to process existing as well as new requests to a few mili seconds. This speed along with the 360-plus advanced statistical functions now allow the customer the ability to slice and dice the data for each request in a timely and efficient manner. With PDA implementation, data requests for existing as well as new customers generated via client’s online portal and its subsequent delivery of results were reduced to almost real time.

SatuSaturn was able to successfully migrate our client from a rigid closed architecture to an open standards solution, enabling them to offer new services to their customers through easy SAS and R integration with PDA with its advanced in-database analytic capabilities.

GEORGE PAPPASSales Directorgpappas@saturnb2b.com