IBM PureFlex Elevator Pitch

© 2012 IBM Corporation

IBM PureFlex SystemA new family of expert integrated systems

© 2012 IBM Corporation2

Is this your current environment?

� It takes you weeks/months to stand up a new application or service

� Your staff spends more than 50% of its time on maintaining your infrastructure

� System bottlenecks impacting performance, user satisfaction

� Server “sprawl” is causing software licensing costs to skyrocket


Integration by Design

A complete system that is cloud-ready, more secure and designed from the start to work together

Simplified ExperienceManagement integration and choice

at every step, to make IT easier

IBM PureFlex: an evolution in design, a revolution in experienceSmarter computing that fundamentally changes the economics of IT

Built-in ExpertiseInfrastructure patterns and

self-optimizing technology for lower cost, based on the

experience of managing tens of thousands of data centers


IBM PureFlex System: Expert at sensing and anticipating IT resource needs

Built-in ExpertiseInfrastructure patterns and self-optimizing technology for superior IT economics.

Simplified ExperienceManagement integration and choice at every step make IT easier

Integration by DesignA complete system that is cloud-ready, more secure and designed from the start to work together

• All IT components managed from a single pane of glass to reduce operating costs up to 80%.

• Choice of Power 7 and x86 computing, support of 4 Operating systems and 4 Hypervisors to avoid expensive and risky migrations.

• Over 10,000 Power applications and tens of thousands of x86 applications. Over one hundred ISVs optimized for PureSystems for higher performance and better support

• “Scale in” integrated design reduces implementation to as little as a day vs weeks and enables payback in as little as 9 months.

•Integrated Cloud technology allows provisioning of new services in minutes vs hours or days, improving business flexibility and reducing cost of Cloud deployment by up to 52%

• IBM Enterprise class design with built in security, no single point of failure and future technology upgradeability.

• Infrastructure patterns gained from tens of thousands of data center optimizations help lower management costs by up to 53% and provisioning times by up to 98%

• Virtualization expertise allows thousands of virtual machines in a single system to double system utilization and reduces cores for software licensing by 70%

• Storage analytics enable self-optimizing data placement to improve performance up to 300% and lower storage costs up to 45%

Estimated Results. Results will vary depending on customer environment.



Dynamic Resource

Allocation

Deploy Workloads in

Minutes, not Days

Integrated Management

across all resources

You manage workloads

PureFlex manages

resources

Smart Data PlacementUp to 300% increased

performance of critical

applications

Up and running in hours without the upfront costEstimated Results. Results will vary depending on customer environment.

2X Improvement in

system utilization

Reduce number of

cores and save on

software


What can this mean for you? Reduced cost. Greater value.

$2.6M systems and OPEX savings

(71%)

$2.0M management savings (53%)

Managed services provider can consolidate mixed environment

1day or less to deploy new service and realize revenue faster (vs. weeks)

Bank can innovate in response to market conditions for competitive advantage

$3.8M software licensing savings (78%)

9 months payback

Manufacturer can optimize existing ERP environment

~$1M management cost savings (56%)

$2.8M lower total IT costs (54%)

Retailer can accelerate private cloud for regional store operations

Estimated Results. Results will vary depending on customer environment.


Our experience in testing the new IBM

PureFlex System was very positive, and

brings closer the reality of running a complete

banking software solution from one chassis. In

addition, the IBM i OS enables optimum co-

existence of Cobol and DBMS (DB2) data

definitions, an ideal combination of performance and security for comprehensive

core and ancillary banking software database

solutions. These advantages allow us to

deliver faster, better and produce easily

deployed, integrated banking solutions.

— Erik Witchita, SVP, Product

Development, Fiserv Bank Solutions

The leading ISV’s agree

“InterSystems Caché & TrakCare performed

excellently on the IBM PureFlex System with IBM

V7000 storage. It will scale to meet the needs of

our smallest to our largest customers. The ability to

consolidate customers' workloads on a single

system will lower their TCO.”

— Robert Nagle, Vice President, Software

Development, InterSystems

“The SAP application portfolio is open to capitalize on the

reliability and scalability of a heterogeneous POWER & x86

infrastructure. IBM's PureFlex System will enable our clients to

tune their server and storage infrastructures, matching the

various SAP workloads onto an optimized system. It promises

to be a new way of simplifying the deployment and

management of enterprise applications.”

— Sethu M, Deputy CTO, Head of Product Architecture and

Technology Strategy, SAP

Engage with SAP and IBM today.

With IBM PureFlex Systems, clients have the flexibility to

optimize multiple SPSS workloads onto one integrated system

that can host both POWER and x86 processor architectures.

— Rich Holada, Vice President, SPSS


The Elasticity of Cloud Systems

The Simplicity of Appliances


The Flexibility & Control of Client-

Tuned Systems

© 2012 IBM Corporation9 © 2012 IBM Corporation

Take the next step….

© International Business Machines Corporation 2012 International Business Machines Corporation New Orchard Road Armonk, NY 10504 IBM, the IBM logo, PureSystems, PureFlex, PureApplication and ibm.com are trademarks of International Business Machines Corporation, registered in many jurisdictions worldwide. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtmlAll rights reserved.

© 2012 IBM Corporation

Schedule a deeper PureFlex System presentation with a PureFlex System sales specialist

Review PureFlex System Brochure & Solution Briefs to develop questions about PureFlex Systems

In the meantime, please visit the PureSystems website to learn more about Expert Integrated Systems and PureFlex System

Thank You!

IBM PureFlex Elevator Pitch

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