HybridEventsAtTradeshows
16
How Hybrid Works
-
Upload
theexpogroup -
Category
Marketing
-
view
115 -
download
1
description
Session for IAEE Central Texas Chapter on how a true hybrid event comes together at a tradeshow for communities including associations.
Transcript of HybridEventsAtTradeshows
How Hybrid Works
A Hybrid Event
Start withStrategy
What does your organization want to achieve?
Gain new sponsorship dollars.
Drive revenues.Market to new audiences.
Create buzz.
Position as industry leader.Involve attendee’s staffs.
Widen reach of content.Have more fun.
65%Have a Goal ofServing Constituents
Why
57%Monetize, a downward trend.Think Sponsorship over advertising or pay-to-watch.
Why
82%Expand Reach and Audience
Why
Build Buzz
100%Commitment to Engagement
Building Buzz
80%Using Social Media to engage is successful!
Buzzworthy
55%Of Hybrid Producers say Attendance Trending UP
Building Buzz
Resources
Deliveryto Online Attendees
•Content
•Marketing & Audience
•Platform & Environment
•Streaming Interface
•Internet &Electrical
•Video Camera•Lighting
•Sound Board•Microphones &
Speakers
Dana Freker DoodyVice President, Corporate Communications
[email protected] @expodana or @theexpogroup
theexpogroup.com/blog
