How Hybrid Works

A Hybrid Event

Start withStrategy

What does your organization want to achieve?

Gain new sponsorship dollars.

Drive revenues.Market to new audiences.

Create buzz.

Position as industry leader.Involve attendee’s staffs.

Widen reach of content.Have more fun.

65%Have a Goal ofServing Constituents

Why

57%Monetize, a downward trend.Think Sponsorship over advertising or pay-to-watch.

Why

82%Expand Reach and Audience

Why

Build Buzz

100%Commitment to Engagement

Building Buzz

80%Using Social Media to engage is successful!

Buzzworthy

55%Of Hybrid Producers say Attendance Trending UP

Building Buzz

Resources

Deliveryto Online Attendees

•Content

•Marketing & Audience

•Platform & Environment

•Streaming Interface

•Internet &Electrical

•Video Camera•Lighting

•Sound Board•Microphones &

Speakers

Dana Freker DoodyVice President, Corporate Communications

ddoody@theexpogroup.com @expodana or @theexpogroup

theexpogroup.com/blog