Human Behavior TSBC

8/6/2019 Human Behavior TSBC

1/25

HUMANHUMAN BEHAVIORBEHAVIOR


2/25


3/25

HUMAN BEHAVIORHUMAN BEHAVIOR

-- It is a reflection of hisIt is a reflection of histhoughts, feelings,thoughts, feelings,emotions and sentiments.emotions and sentiments.-- It mirrors his needs,It mirrors his needs,values, motivation,values, motivation,aspirations, conflicts andaspirations, conflicts andstate of life.state of life.-- It consists of all humanIt consists of all humanactivities that may occuractivities that may occuranywhere andanywhere andeverywhere.everywhere.


4/25

FRAMEWORKS IN UNDERSTANDINGFRAMEWORKS IN UNDERSTANDINGHUMAN BEHAVIORHUMAN BEHAVIOR

ASSUMPTIONS ASSUMPTIONS

Every person is significantly different from the moment of conception.Every person is significantly different from the moment of conception. Every person is constantly active, goalEvery person is constantly active, goal- -seeking organism.seeking organism.

Every person is Dynamic.Every person is Dynamic. The characteristics of an organization influence the behavior of the entireThe characteristics of an organization influence the behavior of the entireorganization and to a great extent, the behavior of individuals within it.organization and to a great extent, the behavior of individuals within it.

Behavior cannot be predicted with hundred percent accuracy since it arises fromBehavior cannot be predicted with hundred percent accuracy since it arises fromthe varying needs and value systems of many different people.the varying needs and value systems of many different people.

There are no simple formulas for working with people. No ideal organizationThere are no simple formulas for working with people. No ideal organizationexists. No ideal person.exists. No ideal person.


5/25


CONCEPTSCONCEPTS

Almost all Behavior is Almost all Behavior isLearned.Learned.

Human beings adapt.Human beings adapt.


6/25


PRINCIPLESPRINCIPLES

Behavior which is followed by a satisfying state of affairs tends to be repeatedBehavior which is followed by a satisfying state of affairs tends to be repeated but that but that behavior, which is followed by unsatisfactory conditions tends to bebehavior, which is followed by unsatisfactory conditions tends to beextinguished.extinguished.

Behavior is caused, but its causality is uncertain and usually multiple. It maybeBehavior is caused, but its causality is uncertain and usually multiple. It maybeclassified as having either a rational (cognitive) or an emotional (affective) basis.classified as having either a rational (cognitive) or an emotional (affective) basis. Classical conditioning is a powerful technique for altering the behavior of Classical conditioning is a powerful technique for altering the behavior of

others. But man s freedom of the will makes him responsible for his actions.others. But man s freedom of the will makes him responsible for his actions. There are no two individuals who are alike in all dimensions.There are no two individuals who are alike in all dimensions.


7/25

What Influences Hum a n Be havior? What Influences Hum a n Be havior?

A. SOCIAL UNIT A. SOCIAL UNIT-- Family (Home)Family (Home)


8/25


9/25

What Influences Hum a n Be havior? What Influences Hum a n Be havior?

C. ENVIRONMENT & SOCIETY C. ENVIRONMENT & SOCIETY


10/25

Why S t ud y Hum a n Be havior? Why S t ud y Hum a n Be havior?

The need to understand theThe need to understand thebehavior of others.behavior of others.The study of human behaviorThe study of human behavioris certainly indispensable in theis certainly indispensable in theformulation of laws, rules,formulation of laws, rules,policies,policies,The realm of Science andThe realm of Science andTechnology will be uselessTechnology will be uselesswithout the study of humanwithout the study of humanbehavior for it is their aim forbehavior for it is their aim forman live better and easier.man live better and easier.Business, especially marketing,Business, especially marketing,will not thrive without a studywill not thrive without a studyof people s wants and desires.of people s wants and desires.For a firm, studying humanFor a firm, studying humanbehavior can increase itsbehavior can increase itsproductivity.productivity.


11/25

T h e Ps y c ho d y n a m i cs o f Hum a n Be havior:

Structure of Personality

1. ID2 . EGO

3 . SUPEREGO


12/25

ORGANIZATIONAL BEHAVIOR

The study and application of knowledge about howThe study and application of knowledge about howpeople act within organizations. It applies broadly to thepeople act within organizations. It applies broadly to thebehavior of people in all types of organizations, such asbehavior of people in all types of organizations, such asbusiness, government, schools and servicebusiness, government, schools and serviceorganizations.organizations.


13/25

K e y Elemen t s O rga n izatio n a l Be havior:

1.1. PEOPLE PEOPLE -- They make up the internal social systemThey make up the internal social systemof the organization. People are the living, thinking,of the organization. People are the living, thinking,feeling beings who created the organization. It exists tofeeling beings who created the organization. It exists toachieve their objectives. Organizations exist to serveachieve their objectives. Organizations exist to servepeople. People do not exist to serve organizations.people. People do not exist to serve organizations.


14/25


15/25

K e y E lemen t s Orga n izatio n a l Be havior:

3.3. T ECHN OLO GYT ECHN OLO GY -- TechnologyTechnologyprovides the physical andprovides the physical andeconomic resources with whicheconomic resources with whichpeople work. They cannot people work. They cannot accomplish much with theiraccomplish much with theirbare hands, so they buildbare hands, so they buildbuildings, design machines,buildings, design machines,create work processes, andcreate work processes, andassemble resources. Theassemble resources. Thetechnology that results has atechnology that results has asignificant influence onsignificant influence onworking relationships.working relationships.


16/25

K e y E lemen t s Orga n izatio n a l Be havior:

4.4. E NVIR O NM E NTE NVIR O NM E NT - - All organizations operate within All organizations operate withinan external environment. A single organization does not an external environment. A single organization does not exist alone. It is a part of a larger system that containsexist alone. It is a part of a larger system that contains

thousands of other elements. It influences the attitudesthousands of other elements. It influences the attitudesof people, affects working conditions, and providesof people, affects working conditions, and providescompetition for resources and power.competition for resources and power.


17/25

MOTIVATION

-- It is the intrinsicIt is the intrinsicinducement that propelsinducement that propelsan individual to think,an individual to think,feel and perform infeel and perform incertain ways. It iscertain ways. It isinternalized, and theinternalized, and themost important, yet most important, yet elusive, determinant of elusive, determinant of work behavior.work behavior.


18/25

Tw o T yp es o f M otivatio n

11.. EX T RINSI CEX T RINSI C MO T IVA T IONMO T IVA T ION -- WhichWhichhashas toto dodo withwith control,control, gettinggetting peoplepeople totododo somethingsomething theythey maymay not not want want toto dodo..

22 .. IN T RINSI CIN T RINSI C MO T IVA T IONMO T IVA T ION -- ResultsResultswhenwhen internalinternal drivesdrives andand valuesvalues areareengagedengaged at at workwork..


19/25

T yp es o f Needs

P RIMARYP RIMARY NEEDSNEEDS -- TheseThese areare thosethose thingsthings weweabsolutelyabsolutely must must havehave.. TheThe basicbasic physiologicalphysiological needsneeds

includeinclude food,food, water,water, air,air, shelter,shelter, sleepsleep andand sexsex..


20/25

T yp es o f Needs

2.2. SE CONDARY NEEDSSE CONDARY NEEDS -- TheyTheyrepresent needs of the mind and spirit represent needs of the mind and spirit rather than of the physical body. Many of rather than of the physical body. Many of these needs are developed as onethese needs are developed as onematures.matures.


21/25

MAS LOW S HIERAR CHY O F NEEDSMAS LOW S HIERAR CHY O F NEEDS

BASI C P HYSIO LOGI C A L NEEDSBASI C P HYSIO LOGI C A L NEEDSBodily needs come first. You must alwaysBodily needs come first. You must always

satisfy your physical needs.satisfy your physical needs.


22/25

MAS LOW S HIERAR CHY O F NEEDS

NEED FOR SA FETY AND SE CURITYNEED FOR SA FETY AND SE CURITY-- once an infant s basic needs are satisfied,once an infant s basic needs are satisfied,

the child is ready to explore the physicalthe child is ready to explore the physicalenvironment.environment.


23/25


BE LONGINGNESSBE LONGINGNESS AND LOVE NEEDS AND LOVE NEEDS

No Man is an island, No Man is an island,entire of himself .entire of himself .

-- to be a humanto be a humanbeing, you must havebeing, you must have

other people around you.other people around you.


24/25


ESTEEM AND STATUSESTEEM AND STATUS

-- you need other people to help you set youryou need other people to help you set yourlife s goals.life s goals.


25/25


NEED FOR SE LFNEED FOR SE LF--A CTUA LIZATION A CTUA LIZATION

fully fully--actualized person.actualized person.

Human Behavior TSBC

Documents

Transcript of Human Behavior TSBC