Human Asset Development

Leadership Waupaca County 2012

Amber Acker, Christa Behnke, Mary Beilfuss, Jamie Hein, Mandy Kriesel, and Billy Lease

Human Asset Development

• Four key factors for Waupaca County• Job Opportunities • Gathering Places • Natural Resources• Social Networking

• Implementation• Waupaca County Bucket List Facebook page

• Conclusions

Human Asset Development – Defined

• People in our community• Recognizing the potential of people moving in or out

• Sense of community• Safe environment, educational opportunities, small-

town atmosphere

• Ability to fulfill life goals and aspirations• Personal and professional growth

• Opportunities for recreation and socialization• Community and social organizations

Identified Problems

• Youth leave for college, but do not return to their hometowns

• Lack of knowledge of the opportunities available in Waupaca County

• Lack of modern communication (i.e. social networking)

Mission Statement

Unite a network based community by attracting, developing, and retaining

valuable people.

Goals

• Attract opportunities for young professionals • Utilize natural resources for tourism• Identify locations where organizations,

coworkers, and peers can meet • Connect Waupaca County to social media–

recreationally and professionally

Their jobs brought them to Waupaca County It’s beautiful and they like it here but….

WILL THEY STAY?

• Eight week summer program

• Connects local businesses with high school students

• Expose students to career opportunities in their hometowns

• Students job shadowing through hands-on, minds-on, learning experiences

Waupaca County Must Invest In The Future Workforce

• Lack of participation from businesses

• Dispel notions about manufacturing

• Increase exposure to manufacturing

• Manufacturing: #1 job in Wisconsin

• Provide a better understanding to students

• Successful when partnered with businesses

• Manufacturers need workers for tomorrow

Connect community and businesses

• Featuring upcoming workshops or on-the-job training programs

• School and Business connection updates• Socializing, encouraging, or a bragging site

that connects members, businesses, or young professionals

Their jobs brought them to Waupaca County

LET’S KEEP THEM HERE!

Gathering Places

• Connects people• A place for socializing and networking• Meeting locations for community

organizations• Natural setting

Waupaca County Gathering Places

• Ale House and Convention Center• Living Room/Coffee Clutch• Sports Bars-Half Nelson’s, Alumni Sports Bar• Chain O’Lakes

Gathering Places If you Google Gathering Places…• Shawano/Waupaca County Meeting

PlaceIf you Google Entertainment…• Waupaca County Yellow Pages (second

hit)

Gathering Places

• Identify the best places• Approach businesses/organizations to create

an online presence• Offer specials for young professionals and

organizations

Natural Resources

• Import Tourism • Third largest industry in the county • Attracts residents and non-residents

• Opportunities for recreation• State and County Parks • Waterways • Hunting and fishing • Campgrounds

Meaning to the Community

• Recreation for individuals, groups and families

• Tourism as REVENUE

• Sense of BELONGING and PRIDE in community

Problem

• There are many beautiful natural resources areas in Waupaca County that are not utilized by residents.

• Information about these areas is difficult to find for current and new residents.

History

• There are many areas with historical significance. Some education or background on their history would make them more popular.

• Ex. The Ice Age Trail

Our Proposal

• Increased promotion within the communities in Waupaca county

• Educate about historical and environmental aspects through field trips for school children

• Tourism board actively promoting online

Social Networking

• Lack of modern communication• Ability to connect with younger generations• More reliance on technology

• Word of mouth, but online • In the process of social networking we want to

enhance personal connections

Social Networking• Accounts for 1 of every 6 minutes spent online

The Growth of Social Networking

Popular Social Networking Sites

Why Facebook?

• Most visited website on the Internet• Over 500 million active users, with 50%

logging in each day• Generates 770 billion page views per month • FREE way to advertise

The Average Facebook User…

• Has 130 friends on the site • Visits the site 40 times per month • Spends 23 minutes on each visit• Is connected to 80 community pages, groups,

and events • Creates 90 pieces of content each month

Facebook – In 20 Minutes…

• 1,000,000 links are shared on Facebook• 1,484,000 event invites are posted• 1,323,000 photos are tagged• 1,851,000 status updates are entered• 1,972,000 friend requests are accepted• 2,716,000 photos are uploaded• 2,716,000 messages are sent• 10,200,000 comments are posted• 1,587,000 wall posts are written

US Facebook Users by Age – 3/1/2011

Note that ages 18-34 represent 55% of Facebook users.

Waupaca County Bucket List

Recommendations

• Link to the Waupaca County Tourism Website• Businesses in the community create a

Facebook page and website for free exposure• School to Manufacturing - information

available to all students starting in 8th grade

Thank You!

• Bill Zeinert• Leadership Waupaca County Steering

Committee• Mike Koles

Sources• http://www.kenburbary.com/2011/03/facebook-demographics-revisited-2011-statistics-2/

• http://www.imarketingfactory.com/facebook

• http://prmarketing.com/blog/expert-social-media-tips-facebook-business-pages/

• http://mashable.com/2011/03/22/tips-brand-facebook-page/

• http://smskotha.com/facebook-is-bridging-the-connection-gap/

• http://www.blog.kissmetrics.com/facebook-statistics/

• http://www.jeffbullas.com/2011/04/28/50-fascinating-facebook-facts-and-figures/

• http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/

• http://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics-plus-7-infographics/

• http://socialmediatoday.com/amzini/306252/social-networking-growth-stats-and-patterns

• http://www.jeffbullas.com/2011/09/02/20-stunning-social-media-statistics/

• http://unitedcrblog.org/2011/07/26/social-networking-facts-and-statistics/