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AONTAS ADULT LEARNERS’ FESTIVAL 2010
INFORMATION DAY REPORT
©AONTAS – The National Adult Learning Organisation
www.adultlearnersfestival.com | www.aontas.com
The Adult Learners’ Festival 2010 is kindly sponsored by
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Adult Learners’ Festival 2010
Information Day Report
1. THE ADULT LEARNERS’ FESTIVAL
The Adult Learners’ Festival is a nationwide celebration of adult learning coordinated by
AONTAS, the National Adult Learning Organisation. It is about:
Celebrating adult learning and the achievements of adult learners
Showcasing the work of adult education providers
Promoting the work of AONTAS and the adult education sector
Ensuring that adult education is placed firmly on the political agenda
The 2010 Festival takes places from 22 – 26 February and is themed “Better Together”. In the
last three years, the festival has become a firm fixture on the adult learning calendar with
events taking place nationwide, including anything from information sessions, taster
workshops, sample lectures to small gatherings of people who love to learn. Events are
organised by all kinds of organisations throughout the country e.g. VEC, Libraries, Universities,
Museums, Galleries, Workplaces, NGOs and much more!
2. OVERVIEW OF THE ADULT LEARNERS’ FESTIVAL INFORMATION DAY
The Adult Learners’ Festival Information Day was held on Wednesday 20th January 2010 in The
Gresham Hotel in Dublin. The aim of the meeting is to encourage organisations to become
involved in the Festival by organising an event or activity. The Information Day promised:
the chance to learn more about the Adult Learners’ Festival,
networking opportunities
event and activity ideas
how to promote adult learning using new and traditional media.
The environment in which organisations are working is dramatically different to previous Adult
Learners’ Festivals with organisations trying to meet increased demand with fewer resources.
The Information Day focussed on the importance of collaboration when working at local level
and organising festival events. It also created an opportunity to develop the capacity of event
organisers to publicise their work through a workshop on promoting adult learning using new
and traditional.
The meeting used discussion groups to facilitate networking and the exchange of ideas. 57
participants were seated in seven colour coded round tables of 8 – 10 with an AONTAS staff
member or a former event organiser present. 59% of participants had never been involved in
previous Festivals. Of the 41% of participants who took part in previous festivals, they were
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Adult Learners’ Festival 2010
Information Day Report
involved in a number of different ways including former event organisers, STAR Award
nominees, and Local Links.
3. CONTENT OF THE DAY
The morning commenced with an overview Adult Learners’ Festival and the key messages for the 2010 Festival from AONTAS Director, Berni Brady. Niamh Farren, Communications Officer AONTAS, provided an input on the Festival Themes and the resources available to event organisers. Niamh emphasized the importance of collaboration when holding an event, pointing out that it can result in better outcomes for learners. Niamh also highlighted the importance of documenting and evaluating your work during the Festival. Please see Appendix 3 for Niamh’s presentation. Following her presentation, Niamh invited participants to outline their experience of organising an event in previous years and share ideas about what they can do for the 2010 Festival within their groups. The short discussion focused on the following three questions: 1. Have you organised an event last year or in previous years? What kind of event do you
think you could organise this year?
Awards / Certificate ceremony
Bringing the Library out to the community
Coffee Morning
Congress: All centres urban and rural to put up festival banners and advertise FETAC courses
Event for internal staff and learners
Exhibition of Learners Work
Fun days in the library
GIY Ireland setting up a stall at the Farmers Market to highlight education
Gorta: Adult education – highlighting needs of people in the third world. Specialists to give workshops on poverty, aids etc
Information session on setting up your own business
Learner Development Day
Learners evening with learners’ stories
Learning story through art
Local history events
Online computers
Open days around the county
Seminar on cultural development
Stand at a local shopping centre
Theatre Night
Training for public on social media
Visit to TCD / Dail
Workshop on allotments, beekeeping, sustainable living
2. If you organised an event for previous Adult Learners’ Festivals, what worked well?
Working with other groups in the area
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3. If you organised an event for previous Adult Learners’ Festivals, what would you do
differently?
Run fewer evening events
Run events for morning / afternoon and not the whole day
Following the short discussion, Niamh Farren delivered a workshop on promoting the Adult Learners’ Festival using new and traditional media. The workshop provided tips on writing press releases, preparing for media interviews and using social networking and the internet to promote your event and the work of your organisation. The workshop was interactive, allowing participants to draw on their existing experience of using the media and encouraging them to share their approaches as well as asking questions. Niamh gave a short PowerPoint presentation which explained AONTAS PR strategy for the Festival as well as useful pointers in new and traditional media. The workshop was complimented by the resources available in the Explore Festival Toolkit. Following her input, Niamh invited participants to share ideas on promoting events and the work of adult learning organisations within their groups. The discussion focused on the following three questions:
i. How can you promote your event locally?
Activelink
Asking people to blog
Bluetooth
Bring a friend
CIC
Citizens Information
Communication between organisations
Community Halls
Community printers
Id and contact other organisations
It stays at the same time each year, can be worked into workplan
Let the people invited have more control
Library newsletter
Local centres of education e.g. VTIS, VEC
Local chambers of commerce
Phone around local groups
Photo call / celebrity
Post office
Posters
Send a speaker out to the groups to promote ourselves
Shops
TV shows e.g. The Afternoon Show, Ireland AM
Use local farmers market
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Adult Learners’ Festival 2010
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Competitions e.g. FLICKR photo competition
Credit union
E-mailing all contacts
Event section on website
Flier / Leaflet drop
Get more knowledge about local groups
Get organised early
Have press releases ready for local media
Local church
Local Hospital
Local Newspaper
Local politicians
Local radio
Local social welfare office
Mailing list / Webtext
Newsletter
Online newsletter
Parish newsletter
Use or rural / urban centres to promote and reach people
Use regional media – get a good contact with links in this area
Use website, mailing list, twitter
Using local shopping centre to reach people
Webtexting
Work with partners in local area
ii. What can AONTAS do to help you with promotion?
Event in a Bag is a good idea
Organising seminars
Free publicity great help
Building contacts when attending AONTAS Events
Website
Earlier promotion
Widen out brief
Local networking
Festival promotion is very important
Advertising
Additional contacts / mailing lists
Promoting on AONTAS website
Can look at press releases if needed
Can send extra resources if needed
One to one contact...phone back up / support
AONTAS update
News section
Providing information on other organisations
Networking opportunities
iii. Do you have any other questions or suggestions about the Festival?
Look at the dates for the Adult Learners’ Festival 2011. April or May may be good time
as it coincides with exhibitions of learners work, achievement ceremonies and may be a
good time for recruitment for September.
The morning concluded with a quick feedback session from each of the seven discussion groups
followed by thanks and words of encouragement from AONTAS Director, Berni Brady.
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Adult Learners’ Festival 2010
Information Day Report
4. AFTER TODAY, WHAT IS THE ONE ACTION OR IDEA THAT YOU WILL PUT INTO
PRACTICE DURING THE ADULT LEARNERS’ FESTIVAL 2010.
Each participant was asked to fill out on evaluation form at the end of the event. 39 out of 57 participants responded. One of the questions participants were asked was “After today, what is the one action or idea that you will put into practice during the Adult Learners’ Festival 2010?
‘Bring a Friend’ l Adult education seminar on
international development studies l Be more media
focused & hoping to make a documentary on Blayney
Blades l Become a member of AONTAS Better
promotion l Create closer links to Northern Ireland /
Adult Education l Green Learning Day l Invite guest
speakers to event l Have a staff information meeting l
Learner Development Day l Learning Tree l Linking /
join forces with the library l More promotion Organise
an event for local woman l Organise an event in the
library l Organise workplace event, get Chambers to
endorse the Festival l Promote our event through the
local media l Promote the Festival within our 25
centres l Promotion via Qualifax l Recording event and
sharing learning materials l Social Media Training l Try
to get more local groups involved l Use Facebook /
Twitter to promote our service Use media l Will
discuss with team if possible to hold event, if not 2011
l
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5. Participant List
NAME ORGANISATION COUNTY E-MAIL 1. Aine Byrne IIPMM Dublin [email protected]
2. Alan Dalton National Learning Network
Dublin [email protected]
3. Ann Devlin FETAC Dublin [email protected]
4. Anne Byrne KARE Kildare [email protected]
5. Anne Maree O'Brien
Westmeath VEC Westmeath [email protected]
6. Aobhán Haverty, Co. Clare VEC Clare [email protected]
7. Bernadette Beatley
Rowlagh Women’s Group
Dublin [email protected]
8. Bernadette Cogan Dublin City Public Libraries – Central Library
9. Bernadine L personal interest No E-mail Provided
10. Berni Brady AONTAS Dublin [email protected]
11. Caroline Egan Carmichael Centre for Voluntary Groups
Dublin [email protected]
12. Catherine Gallagher
South Dublin County Council
Dublin [email protected]
13. Catherine McKenzie
St John of God Menni Services (Supported Employment)
No E-mail Provided
14. Ciara Murphy AONTAS Dublin [email protected]
15. Claire McSimon Focus Ireland No E-mail Provided
16. Colm Davis National Learning Network
17. Eilís Coyne – Local Link for Co Meath
Meath [email protected]
18. Eimear Chaomhanach
Temple Bar Cultural Trust
Dublin [email protected]
19. Elaine Gahan County Dublin VEC Dublin [email protected]
20. Eleonora Peruffo AONTAS Dublin [email protected]
21. Elizabeth Flanagan National Learning Network
Dublin [email protected]
22. Elizabeth Zuba IIPMM Dublin [email protected]
23. Elly Fairbairn WEB WOMEN'S GROUP
Dublin [email protected]
24. Erin Thomas Gorta – The Freedom From Hunger Council
25. Fiona Elward Congress [email protected]
26. Frances O’Gorman County Clare Library Clare [email protected]
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NAME ORGANISATION COUNTY E-MAIL 27. Grace Fox Ballyhoura Folklore
Project [email protected]
28. Irene Fay Canal Local Employment Service Network
No E-mail Provided
29. Jacinta Cuthbert AONTAs Dublin [email protected]
30. Joanne Power Waterford City Vec Waterford [email protected]
31. Kathryn Laing AONTAS Dublin [email protected]
32. Kirsi Hanifin Labour Women/labour Party
33. Laura Burke KARE Kildare [email protected]
34. Lill Coyne GIT [email protected]
35. Lorraine Cunningham
36. Louise Morgan The Digital Hub Dublin [email protected]
37. Mags Murphy Director of Councillor Services and Training-Labour Party
Dublin 1 [email protected]
38. Marcella C... Interior Design No E-mail Provided
39. Marian Courtney Chambers Ireland [email protected]
40. Marian Hickey CPLN-local employment service
Dublin 23 [email protected]
41. Marie Daly Rowlagh Women’s Group
Dublin [email protected]
42. Mark Wilkins Union Reps ICTU Belfast No E-mail Provided
43. Mary Devlin National Learning Network
Dublin [email protected]
44. Mary Farrell Co Longford Adult Educational Guidance Service
Co. Longford [email protected]
45. Mary Farrell Co Longford Adult Guidance
Longford [email protected]
46. Mary Hilda Cavanagh
47. Mary Quinlan Taemur Consulting [email protected]
48. Maura Ryan WEB WOMEN'S GROUP
49. Michael Potter National Learning Network
Dublin [email protected]
50. Niamh Farren AONTAS Dublin [email protected]
51. Nora Gubbins North Tipperary VEC Tipperary [email protected]
52. Pauline Comaskey Longford Women's link
Longford [email protected]
53. Peadar Lynch personal interest No E-mail Provided
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NAME ORGANISATION COUNTY E-MAIL 54. Phil Keane Canal Local
Employment Service Network
55. PJ Gallagher Individual Member [email protected]
56. Regina Dunne National College of Ireland
Dublin [email protected]
57. Sandra Hosty De Paul Ireland No E-mail Provided
58. Sandra Turner Offaly County Council – Library Service
59. Sean O'Reilly NQAI
60. Selina Reddy CPLN-local employment service
Dublin 22 [email protected]
61. Sofia Forero-Gomez
Epic Programme- Business in the Community Ireland
62. Suzanne Walsh Tallaght Centre for the Unemployed
Dublin24 [email protected]
63. Veronica Bayly Dublin [email protected]
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Appendix 1: Information Day Agenda
Date: Wednesday, 20 January 2010
Time: 09:30 – 12.30
Venue: The Gresham Hotel, O’ Connell Street, Dublin 1
A light lunch of soup and sandwiches will be served at 12.30.
AGENDA
09:30 – 10:00 Registration with tea, coffee and biscuits
10:00 – 10:20 Welcome and overview of the Adult Learners’ Festival 2010
Policy Aspects and Festival Messages
Berni Brady, Director, AONTAS
10:20 – 10:35 Festival Themes
Niamh Farren, Communications Officer, AONTAS
Celebrate Learning : The STAR Awards Ceremony
Green Learning Day
Learning Communities (plus some info about the TV series)
Learning @ Work
Lobby for Learning
AONTAS Support and Resources/ Event in a Bag
10:35 – 10:50 Organising an Event – Practical Advice
Experience of past event organisers, and get ideas for your events
10:50 – 11:00 Tea Break
11:00 – 12:00 Workshop: Promoting the Adult Learners’ Festival - Using Traditional and
New Media
Niamh Farren, Communications Officer, AONTAS
Tips on writing press releases, preparing for media interviews. Using social
networking and the internet to promote your event.
12:00 – 12:20 Workshop feedback and Final Questions
12:20 – 12.30 Thanks & Close
Berni Brady, Director, AONTAS
12.30 – 1.30 Lunch
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Appendix 2: Supports and Resources
This year we've made it as easy as possible for you to participate. The A- Z of activities on our
website will help you decide on something simple and easy that you can organise within your
group or community. Once you have decided on an activity, you can enter details about your
event directly on our website. AONTAS will send you a copy of our 'Event in a Bag' which
contains promotional and display materials. Details of your event will be included on the
website in the lead up to the Festival, along with your contact details. AONTAS can also help
you promote your event in your local media, or put you in contact with organisations or people
that are involved in your area.
Event in a Bag
If you are planning an event for the Adult Learners' Festival (22 -26 February 2010) we have
everything you might need in an Event in a Bag. The Event in a Bag is an exciting resource for
the Adult Learners' Festival 2010. This complete kit of materials is designed to support you in
holding local events and activities during the week of the festival.
An Event in a Bag contains:
10 A3 Posters 10 A5 Fliers 4 Banners 6 Balloons 30 Bookmarks 30 Pens 1 AONTAS Information Booklet 1 Explore Magazine with Festival Toolkit
A limited number of posters and fliers are available as Gaeilge:
A3 Poster (Irish Language) A5 Flier (Irish Language)
Get your Event in a Bag by registering your event on the Calendar of Events by clicking here or contact Eleonora Peruffo at [email protected] / 01 4068220.
Festival Themed Days
Monday, 22 February 2010: Celebrate Learning
Tuesday, 22 February 2010: Green Learning
Wednesday, 22 February 2010: Learning Communities
Thursday, 22 February 2010: Learn at Work
Friday, 22 February 2010: Lobby for Learning
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AONTAS
Adult Learners’ Festival 2010
‘Better Together”
Festival Themes
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Themes
• European Year of Combating Poverty and Social Exclusion
• Collaboration – results in better outcomes for learners
• Promoting what we already do
• Each day of the Festival will promote a different aspect to learning
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Thematic Days – Monday 22nd
• Monday 22nd February – ‘Celebrate Learning’
• STAR Awards Ceremony – 3pm at No. 6 Kildare St
• 110 projects nominated – shortlist of 40 available from Feb 1st
• Winners announced on the day
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Tuesday 23rd – Green Learning
• Promote learning initiatives focusing on environmental education, sustainable living, gardening, recycling
• Participating organisations include GIY Ireland (Grow it Yourself), ENFO and the Cultivate Centre
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Wednesday 24th
Learning Communities
• Promoting all aspects of non-formal learning
• Promoting the role of community education in combating poverty and social exclusion
• Launching a series of TV programmes ‘Beyond the Classroom’ – on DCTV
• Involvement from local libraries, community groups, art galleries, museums
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Thursday 25th – Learn @ Work
• Promoting the importance of workplace learning
• Particular focus on business sector, through IBEC and Small Firms Association
• Open to any organisation who wants to run an event which promotes access to learning for their staff – eg Arts Council
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Friday 26th – Lobby for Learning
• AONTAS to host an adult education ‘clinic’ with the education spokespeople from government and opposition parties
• Focus on learners and providers – opportunity to air their concerns and feed into future Manifestos, through a ‘listening post’
• Brief response from elected representatives at the end
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Support and Resources
• Event in a Bag• Toolkits with activity sheets for each day• Press Releases circulated in advance of the
Festival to event organisers/ AONTAS membership
• www.adultlearnersfestival.com will include the most up to date information on events and publicity
• Assistance in promoting your own event locally• Statistics / Information
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WORKSHOP
Promoting Adult LearningUsing new & traditional media
Niamh Farren
Communications Officer
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AONTAS PR Strategy for ALF
• Contacting national tv and radio programmes/ papers in advance of the Festival
• Regular press releases throughout the Festival
• Support members to engage with local media through the provision of press releases
• Advertising – through recording of an ad for local and national radio, print advertising
• Use of social media – Facebook and Twitter
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This workshop
• How can we work together to promote adult learning during the Adult Learners’ Festival?
• Issue better Press Releases
• Understand what journalists are looking for
• Explore online media to promote adult learning
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The media environment
• Television
• Radio
• Newspapers
• Magazines
• Parish Newsletter
• Websites
• Blogs/Podcasts
• Social Networking Sites
• All feed off each other
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What does a journalist want?
• Something newsworthy – preferably that ties into an existing story
• Information provided to a tight deadline
• A strong human interest story
• Something unusual/ quirky
• Something controversial
• An authoritative voice
• For radio, spokesperson is important, for television, visuals, and for print, good photograph
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What you need to deal with the media
• A Press Release• Photographs of your event (check with the newspaper
about the format)• Spokesperson/ spokespersons –from your organisation,
learners that you know• Website or other background materials• Contact details• A strong, simple message!• A good, regularly updated electronic mailing list of
relevant media personnel. • Information about their deadlines.
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What makes a good press release?• A catchy headline.• Main information in the first paragraph of the press
release – i.e. who, why, what, where, how.• Statistics• No jargon – simple straightforward language• Suggest photo opportunities?• VIPs, Celebrity Involvement? • Quotes • A good soundbite/ use metaphors• Timing• Don’t forget to include details about your event – time,
date, venue and your own contact details.
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Questions to help you write a good press release
• What is the problem, or issue that you are trying to address?
• Who thinks that this is an important issue?
• Why should people care about this issue?
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The Internet
•Personal
•Viral
•Interactive
‘Facebook is for people you know, Twitter is for people you want to know.’
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What you need to participate
• Separate email account is good – eg gmail/ hotmail (allows more people to access)
• Register your account with the social networking site (eg Facebook/ Twitter)
• Time – you need to build up a network or following and this doesn’t happen by osmosis
• Use it regularly – this medium thrives on immediacy
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• Allows users to create a group/ network
• Key target audience – event organisers and AONTAS members
• Purpose – to allow event organisers to exchange information. AONTAS will post useful resources, updates and event details
• Users will need a facebook account to access the site
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Event Organisers Page on Facebook
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• Allows users to build up a following – AONTAS will post short updates and information about events all through the week
• Target audience – general public, politicians, anyone interested in adult learning.
• Used by journalists, researchers, politicians, bloggers
• Followers can ‘re tweet’ messages, thus maximising publicity on a message.
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AONTAS on Twitter
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Other online supports
• Flickr – for photos and images
• Google alerts – set up an account and get news on a particular issue sent directly to your inbox
• Youtube (short videos)
• Vimeo – for longer films/ programmes
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Using social networking as a promotional tool
• It’s not about quantity of people, but about quality. Who is following you, not how many.
• It’s at its best when used to start conversations, rather than just posting press releases. Ask questions, seek feedback.
• Can also help you gather information, by cultivating new contacts
• Can help you make contact with people that you wouldn’t normally deal with
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www.adultlearnersfestival.com
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Questions
• How can you promote your event locally?
• What can AONTAS do to help you with promotion?
• Do you have any other questions about the Festival?
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In summary....
• Be creative in your promotional work
• Try a mix of media, rather than relying on one
• Contact us if you need assistance
• Submit your event as soon as details are finalised
• Let us know what you are doing, so that we can promote your activities
• Tell us how well you get on!