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H S B C The worlds local bank

Submitted to :Prof.Amitesh PuriProf.Rajni Mulchandani

By,

NIHARIKA SINGHMENKA CHONDKE

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CONTENTS

(1) About HSBC(2) History & Origin

(3) Corporate Profile(4) Mission & Vision(5) Customer Groups(6) HSBC in India

(7) International Network(8) SWOT analysis(9) Conclusion

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About HSBC :- Headquarter : London U.K. World's largest banking & financial services in(2010). Products :Products : finance&banking, consumer banking,investment banking, corporate banking,investment management, global wealthmanagement, private equity, mortgages, creditcards. Areas served :Areas served : Worldwide. Employees served :Employees served : 3,02,000. Key people :Key people : Stephen Green (CEO).Sr.Thomas

Sutherland (founder)

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HISTORY & ORIGN

Founded in Hong kong & shanghai in 1865.

Taken over by HSBC holdings, U.K. in 1990. Headquarter moved from Honk kong to Londonin 1993.

Rapid growth expansion into Europe & America

through a series of acquisitions. In february 2008 HSBC was recognised as themost valuable bank THE BANKERS MAGZINE.

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HSBC corporate profile :-

Largest bank of UK and Hong kong.

Has a significant presence in all major financial

markets. Prints most of Hong kongs currency in its ownname.

The structure is based on a leading bank in eachregion, which has responsibility for the group'soperation in that area.

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MISSION AND VISIONMISSIONTo be the bonding company that gurantees

continuance in the market to satisfy appropriatelyand professionally the bonding needs of our

obligators and the assurance of timely fulfillmentof our bond to our beneficiaries.

VISION

we aim to satisfy the organisation's, customers with high quality services that reflects theorganization's global image as the premireinternational bank

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STRENGTH:

Relatively well-capatalized.No need to borrow moneyGlobal presence bank.

WEAKNESS:

High repayment rates.loss of trust.low employee morale.

OPPORTUNITIES:

Joint ventures,mergers&acquisitions.China and the third world.Recovery from global recession.

THREATS:

Global recession.Political,legal and regulatory uncertainty.Substitutes.Advancement in telecommunications.

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Customer Groups

Personal financing services

Commercial banking Global banking and markets Private banking

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HSBC In INDIA

HSBC acquired the Mercantile bank of India,London and China, established in Mumbai. 1990.HSBC is now the one of the fastest growingforeign banks in India, both in domestic banking

and support operations for worldwide operations.

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HSBC's International Network

The HSBC group's international networkcomprises of some 10,000 offices in 83 countries.

COUNTRIES OFFICES

Hongkong 433

India 29

Brazil 2004

USA 452

Mauritius 14

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CONCLUSION As of 2010 it was the world's sixth-largest

banking and financial services group and eighth-largest company according to a compositemeasure by Forbes magazine.

The HSBC Group operates as a number of localbanks around the world, which explains itsadvertising tagline "The World's Local Bank."

As of December 2011 it had a marketcapitalisation of 87.4 billion, the third-largest ofany company listed on the London StockExchange.

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Thank you